The soft furnishings design of the shopping mall furnishings with the help of human artistic thinking ability, its whimsical design, to create a blend of business and art, consumption and aesthetics of the combination of modern trading places. Shopping mall soft furnishing design decoration is an aesthetic construction, is a contemporary aesthetic point of view, from the perspective of human aesthetic needs and consumer psychology, "according to the laws of beauty" to design the mall's overall architectural form, decorate the facade and store, construction of a combination of business and art, shopping and aesthetic combination of beautiful, comfortable, Elegant, convenient, not vulgar trading place. The aesthetic construction of shopping malls not only includes the construction of tangible material cultural environment closely related to the circulation of goods, such as the construction of shopping malls, architectural style, decoration, store layout, merchandise display, ancillary facilities and other infrastructure construction, but also includes the construction of intangible spiritual cultural environment, such as the social and psychological environment, the construction of spiritual civilization, such as the cultural cultivation of people. The aesthetic construction of shopping centers should follow the law of formal beauty. First of all, we should strive to pursue the simplicity of the image of the shopping mall, bright and novel. The so-called image of simplicity: that is, the mall's architecture and decoration, in the form, lines, pattern decoration and color matching, should not be too complicated, fancy, and should be in pursuit of national style and modern style combination, while striving to pursue the architectural style and decoration of simple, clear. The so-called image of the bright: that is, make full use of bright colors, relaxed, lively architectural design and decoration to bring pleasure to the human psyche with the aesthetic characteristics of the fast, subtle influence on the customers, visitors to the psychological and emotional, so that they are wandering in the pleasant shopping, fully display the nature and characteristics of marketing activities. The so-called image of novelty: that is, the pursuit of the overall image and style of the distinctive and unique charm. And pay attention to consider the image of the store and adjacent to other types of shopping malls and other factors, to be coordinated, sparse and dense, ups and downs, light and dark, rhythmic moderation, the same in the different, different in the new. To enhance the attractiveness of customers, visitors. Secondly, we should strive to pursue the layout of the mall neat, changing, orderly. The so-called neat: that is, the store decorative materials, colors, textures and shelves, counters, such as the shape to maintain the unity of a variety of commodities should be classified display or for a variety of combinations of arrangements, so that it should be conducive to the display, display, storage of commodities, but also to make a wide range of commodities reflecting the organized, methodical, focused on the overall concept of the United States. Keep the windows clean, dusty, giving a person a visual sense of freshness and comfort of the waiter's clothes clean face, clothing colors, styles, styles of unity, will leave a deep impression of warmth and ambiguity, goodwill, cordiality, rigor to the guests. The so-called change: that is, the unity of change, change in flavor, diversity and not chaotic, simple and not greedy. Such as the overall layout of the store, the style of regular adjustments to give a large replacement, or the use of existing decorative materials or goods, storefronts, windows, store layout arrangements for re-organization, so that it or show the traditional national style; or show the character of foreign cultures; or show a strong style of the times. Let customers, visitors often see new, in the shopping in the full color of human civilization, in the loitering and viewing in the generous. The so-called orderly: that is, regularity, order, discipline, organization and so on. Such as the overall layout of the store, decorative design is reasonable and appropriate. Can make the local focus, but also can make the local and the whole harmonious integration. Shelves, counters, merchandise placement, display, storage in an organized manner. Store work in good order and so on. Again, play the role of window advertising. Window is the eyes of the hotel. It not only reflects the economic, scientific and technological, political and cultural development of a country or a region. And is the window of material civilization and spiritual civilization, the human way of life, aesthetic concepts, social customs, has a subtle influence. Modern window design has become an art creation activity that combines commodity science, psychology, aesthetics, sociology, folklore and ethics in one furnace. It uses the entity of a commodity-specific modeling, color artistic conception, to determine the theme of the window display ideas, hoping to attract the attention of customers, tourists and **** Ming, to achieve the promotion of goods, stimulate the desire to shop, expand the purpose of sales. So the success or failure of the window design, has become a reflection of the hotel business ideas, business style, business characteristics of the face "and" silent salesman "and bear the important task of communicating between the shopping malls and consumers frequent exchanges. In this sense, the window is not have to pay a penny can make a big fuss about the advertising garden and art gallery, therefore, seriously utilize the space at hand, give full play to its discretionary changes in the design of a unique window is a modern operator can not be ignored as an important issue. Window design of the theme of the content of the expression and means, can be summarized into rational appeal and emotional appeal in two ways: rational appeal of the expression, also known as the "metaphorical" expression. It is the expression of the window design theme content, the performance of goods is indispensable to a technique. It is usually realized in the form of text, illustrations and other forms, is the appearance of the goods can not be seen on the content, through the title of the advertisement, publicity and description of the text and other means of expression introduced, or after watching the analysis of the content of the commodity illustrations and photos, so that guests understand the value of the commodity and the value of use, to understand the commodity can be brought to the production and life of what the convenience and utility, in order to achieve the purpose of the promotion. Emotional appeal, also known as "moving with emotion" way of expression, is an indispensable means of expression in window display art design. It is usually through the painting, color, lighting, plot, sound, smell and other means to complete, is to take advantage of the scenery, rendering the atmosphere to induce customer emotions, expression of the theme of the display, show the characteristics of the product approach. In addition, we believe that give full play to the advertising role of the window, set the advantages of many advertising media in the window advertising in the small world, so that the window advertising is more distinctive, which is also an important element of the window design method of modern advertising media include: newspapers, magazines, radio and television, neon signs, street signs, windows and so on. Set a lot of advertising media in the window advertising, is a variation of the use of some of the trade-offs, rather than rigidly set a specific form of advertising media. Such as from newspapers, magazines, street signs and other forms of advertising media to get inspired, in the window advertisement design text and pictures, etc., through the rational appeal of the way with the display of commodity entities to match, *** with the completion of the task of product promotion and introduction. When necessary, we can put the stereo, TV set into the window to play a feature film, purposeful, focused on a particular product special publicity, introduction, in order to attract the attention of consumers to improve the rate of customers into the store.