In the context of the implementation of the rural revitalization strategy, the B&B as a new industry in the countryside, has a very good development prospects and exuberant vitality. However, there are still many problems to be solved in the development process of rural B&B industry.

(A) the development of rural B&B industry problems

First, the infrastructure lags behind. Restricted by the arable land protection and urban and rural planning and other related policies, idle land property rights flow is not smooth, the land use index is insufficient, hindering the development of the scale of the B&B industry. Water and electricity, network, roads, parking lots, toilets, fire facilities, safety monitoring system and other infrastructure facilities are not sound, the lack of high-quality tourism projects for tourists to experience play, shorten the stay of tourists, tourists do not have a sense of experience, at the same time, but also frustrate the operators of the confidence of the long-term business.

Second, the phenomenon of homogenization is serious. Rural B&B design, operation, to reflect the personalization and differentiation, especially the management of the B&B, services to meet the basic service requirements on the basis of the embodiment of the temperature and emotion, which is directly linked to the B&B operator's business philosophy, ability, however, most of the B&B operator is a local villager, the level of culture is not high, the understanding of the countryside of the B&B and cognitive deficiencies, the pursuit of economic benefits, the lack of creating The concept of "sentimental" B&B, no clear development strategy, everyone is competing to follow suit, the homogenization is serious, everyone is more or less the same, the tourists live a day without a new experience, will not go back to live, B&B is difficult to maintain the business development.

Third, the lack of brand awareness. Many of the individual practitioners operating the B&B is the capital of the countryside, completely a passion to enter the field, personal feelings dominate, the early did not consider the brand cultivation problem. Here, some people are for personal feelings, think of a certain style to start doing, no consideration of the local customs, think of where to do where; there are some people are to do rural real estate, a wide range of imitation, no novelty to speak of. This kind of random, fragmented construction and operation of the B&B, are no way to create a good brand.

(2) Suggestions for the development of rural B&B industry

First, improve the construction of facilities. Inventory, integration of all available resources, guiding farmers to set up residential cooperatives, the development of local agricultural tourism, catering, housing and other projects, and then through the company + cooperatives + farmers and other modes, to provide employment opportunities, to attract aboriginal people to come back, and the new residents to come back, so that the house has someone to live in, the land has someone to plant, the industry has someone to do, the consumer naturally came, so as to realize the revitalization of the countryside.

The second is to create a sentimental B&B. For the lack of innovation in rural lodging homogenization of the problem, should be adapted to local conditions, according to the consumer groups, consumer motivation, consumption ability of the differences, make full use of the local good natural landscape, unique regional culture, simple folk customs, etc., to create a back to basics of the atmosphere of the farm.

Third, improve the quality of service. Strengthen and B&B industry development is better in the provinces and cities of exchange and collaboration, in the learning to continuously improve their own industry, government policy, financial support, the introduction of talent to cultivate, to join the study, the elderly health care and other programs to attract different levels of tourists to increase the scope of the business at the same time to improve the quality of service.