For catering enterprises, a successful store will inevitably want to open a second or third one. This is human nature and understandable. But what about the status quo? Many enterprises became famous overnight and swept the whole region, but more enterprises closed down overnight and could not be found again. For those enterprises that can expand rapidly, their profit models (including site selection) are generally not too big problems, so where are the pain points? We know that chain expansion is replication, in fact, it is the replication of standards, systems, talents and culture. As a result, the pain points are vividly on the paper: First, it is difficult to establish standards and replication systems; Second, the quality of personnel is not up to standard, and the talent incubation mechanism is not perfect; Third, the implementation system, supervision system and distribution system are difficult to get close.