14 years of professional managers to start 1 year of emotion: open store to make money, are all illusions!

8 years ago, he did in Beijing, a restaurant general manager, hours once interviewed him; 4 years ago, he rose to the company's director of operations, hours of the second interview with him; now, his independent entrepreneurship more than 1 year, opened a chain of 3 single product, and once again coincidentally interviewed him. Old friends meet, hours of interviews straight to the point, the first question is: their own boss, how does it feel? Unexpectedly, this question, just the right poke? The point? On, from professional managers to the boss, all the way through the experience, let him very emotional! Listen to his interview story together.

To be honest, when I resigned from my job, I had some trouble with my boss, and he didn't want me to go. I've been working with him for 14 years, starting as a food handler and working my way up to supervisor, foreman, director of operations, and general manager of the company, and he's really nurtured me along the way.

In fact, I think it's very simple, see around a lot of people entrepreneurship to do a good job, some people's ability is not even as good as me, do a good job, I feel that I do not start a business on the loss.

So, in June last year, no matter how the boss to discourage, with the idea of a big job, I came out to start a business to open a store, do this restaurant brand.

Really own dry, do the boss, only really very emotional!

My first feeling is:

Look at other people to open a store to make money, it is all an illusion! Before starting a business, I heard and saw all ? Where opened what store, how small, turnover is amazing? The first time I saw a store, I heard and saw it. They don't know how to open a restaurant, they are queuing up, you are so professional, just do it better than them?

Listening to these I am naturally very motivated to open a store to make money is a very simple thing!

I chose the project is very much recognized, easy to start, easy to chain of single product projects, single store area of not more than 150 square meters, single store total investment of less than 1 million, go? The first step is to make sure that you are able to get the most out of your time and money. The first one is to occupy a certain category, and the second one is to occupy a certain market. First in a category? The route.

So, in one breath, opened three stores, spent all the savings.

The planning and imagination were very good, and the products didn't feel like a big problem. But business wasn't as good as imagined!

What was the problem?

▲ Dining is a systematic project, the brand is also a systematic lesson, we tend to just see the tip of the iceberg of other people think it is all, in fact, people underwater that part of the not exposed, is the core competitiveness of the whole enterprise!

▲The same project, the same product, the same site, not the same people, not the same business to do, the results are completely different!

My project, let any professional look at feel good, there is a concept, there is an image, the selling point is clear, the product is also good, but thrown in the huge shopping mall, and fifty or sixty various restaurants to compete, exhaust all kinds of marketing means, is also in a slightly profitable state.

The line of stores on three kinds:

1. Either very cheap!

2. Either big brands!

3. Either new and strange!

The first, to be very strong operational capacity, in order to keep delicious and cheap; the second, is Xibei, Grandma's, the advantage of needless to say; the third, the continuity is very poor, often a few months on the disappearance.

And look at the mall, do not line up more than the queue, replaced more than still stay in the field!

Do the boss is very?

The boss of the company is a very good one.

The boss of the company is a very good one. Did not do the boss, and their own boss out, very envious of his? The scenery is infinite? Sometimes I wonder if I will be the same when I am the boss.

Really do their own, really appreciate the boss of the?

The real thing is to be the boss, and to be the boss.

However, behind the scenery is more?

This is the first time I've ever seen a person with a high level of confidence.

The daily business data, at any time to pull the mood;

Today this employee left, tomorrow that employee wants to jump ship, every day there is a solution to the endless worries;

Product today just standard, tomorrow and go out of style;

Today the customer has a bad review, tomorrow there are complaints?

Now I realize that I used to be very envious of my ex-boss's?

Now I realize that I used to be very envious of my former boss's?

Now I realize that I used to be very envious of my ex-boss. These are the most important things that you can do. The most important thing to remember is that you have to be able to get the best out of your life. He's not really enjoying himself. He's not enjoying himself. He's not enjoying it, he's working. Work.

Anyway, it is really not a pleasant?

It's really not a good time, anyway.

I'm now in the business of socializing, attending meetings, and eating out every day for various purposes.

I am now in the process of socializing, attending meetings, and eating out for various purposes every day. I'm not going to be able to do that. I'm not sure if I'm a good person or a good person.

Boss, must be nagging? The first thing I'd like to do is to get a little bit more information about the company and its products and services. Usually friends call me, I often reply? After the meeting to contact you!

Friends said: you were not the most annoying meeting?

My friend said: "You used to hate meetings, but why do you have meetings every day?

This is also the obvious psychological change after I became a boss:

I used to think that the boss?

Now I understand:

With the team, the most important thing is to unify thinking!

The purpose of the meeting, not to solve the problem, but to convey ideas, unify ideas;

The meeting, not to do a specific thing at the meeting, more to inspire morale.

The original has been treating himself as? The Monkey King? The Tang Monk? But now, I'm turning myself into the Monk? The first time I saw this, it was a very good thing that I was able to see it.

Often a thing reminded many times, still mistakes repeated;

A thing emphasized countless times to pay attention to, still be ignored;

?

I used to bosses meet every day, day and night, a thing finished the next day still continue to say?

Now think about it, can not be so?

I'm not sure it will work if I say it, but it's even worse if I don't say it?

Anxiety, the norm for bosses! Then there is anxiety.

In the past, I felt that the boss is so good, there are people below to work, he checked every day to check the check is fine.

In fact, I now experience a very deep state is:

Anxiety!

After starting my own business, I don't feel safe.

I've been a professional manager for nearly 20 years, and I think I have enough experience in all aspects, but I've been in a state of anxiety since the first day of my business. In the past, if you had any difficulties, the boss would take care of you and you wouldn't be responsible for the final result, but now you have to think about the consequences of any decision you make.

In the past, when the work was not good, not as good as I would have liked, I would have thought: big deal, go to another company to work, there are many people who dig me!

In the past, if you have a bad day at work, you will think, "What's the big deal, go to another company, there are a lot of people who are looking for me!

And now, if we don't do well, we'll lose our money!

This kind of anxiety, I have communicated with many catering peers, even after ten or twenty years of doing the old catering boss, still every day in a state of anxiety.

This may be the boss's norm.

Often? Change? , the boss **** the same? Pros?! I now communicate with the team has been a problem in a very troubled:

Just set things, after a few days feel that there are problems, and have to adjust?

The team said: boss, you just set the standard, and now change!

This is exactly the same problem I used to encounter when I was a professional manager:

According to the boss's thinking, set the ideas and standards, may not be a few days, the boss changed again!

I was very puzzled: how in the world do we do it?

Now think, the reason for that complaint, or because?

Now that I think about it, the reason for that complaint is?

Any good product, there is a constant trial and error process;

Any standardized product, still to be in the continuous upgrade;

Sometimes, change, is progress!

Trial and error, but also forward!

So, being a boss, it becomes especially easy to ? change? , which is also the most common `word` used by many professional managers to evaluate their bosses.

Now that you are your own boss, you realize that not changing, may be the same as ? I'm not going to be able to do that, but I'm going to be able to do it," he said.

Change? This is instead the advantage of being a boss!

Entrepreneurship need to be careful, the appearance of a beautiful project, but the roots of the deep! Finally, say a single product small business.

Want to do this too much!

The product is simple, small investment, easy to chain, all the entrepreneurship as an entry-level project.

In fact, this is not the case.

For example, if you do meat loafers, you want to make a meat loafers brand out,

1. In terms of product, it is difficult for you to do more than the street food stalls ready to eat;

2. You want to be a brand, you will open the store in the shopping malls or the center of the commercial office building, your rent will be very expensive, and your meat loafers are bound to be sold at a high price;

3. You want to chain, liberate Manpower, you need a central kitchen, you have not opened many stores, you need to build a distribution center, not yet profitable, you have to spend out a lot of unseen money;

4. Because you are not a husband and wife store, to hire employees, your wage costs can not be low. The same project, husband and wife store operation is very profitable, you chain store instead of not profitable.

And most of us, see: one, meat sandwich, the product is simple, good to do; two, meat sandwich everyone loves to eat, good to sell; three, the store is small, low opening costs; four, easy to chain, open dozens, hundreds.

So, it looks like a simple project, but behind it is a big system.

We only see them a store to make money, but you do not know where the key points of their money.

1. More stores, quickly spread, not called ? Brand? ;

2. Choose a single product, does not mean it? stable, standardized?

3. Small investment, does not mean that? The recovery is fast?

4. Employing fewer people does not mean low labor costs.

This is a summary of my experience in doing a single small business. Hours, I want you to convey to many entrepreneurs, but also to avoid them to take a detour.

Finally, he specifically urged: hours, this article is best not to mention my name and brand, the circle is too small.

I want to share it with you, and I hope that through your Restaurant Times to let more people who want to start a business like me to experience the ? the other side of the boss? , which is good for them, for the industry as a whole, and especially for people like me who want to start a business in China's entrepreneurial boom!