The business in the store is bad, and no one enters the store

The business in the store is bad, and no one enters the store. Now many people like to start their own businesses. Many stores have just opened for three months and six months, but because of the poor business, no customers are willing to come to the store and close down. Let's understand that the business in the store is not good, and no one enters the store. The business in the store is not good, and no one enters the store. 1. Waiting for customers correctly

In the eyes of many shopping guides, it is really simple. In fact, we follow the principle of "don't" and "try our best".

1. Don't stand in front of the store

Many new shopping guides like to stand at the door to greet customers, but this method is completely out of date.

Nowadays, customers prefer a free shopping environment. When they see the shopping guide at the door of the store, they will feel an invisible pressure and have a great chance to give up entering the store.

2. Try to stand at the "observation post" of the store

Every store has an "observation post". This position allows you to easily observe the whole situation in the store and know the whole moving line of the store clearly.

standing in this position, we can find customers entering the store at the first time, but we won't put pressure on them; You can also find out whether customers have needs at any time and provide help in time!

However, there are also some shops. Because of the geographical location, the observation post is not very comprehensive, so we can choose the area with "maximum viewing angle" to meet this condition.

Second, sort out the goods in time

When there are no customers in the store, shopping guide is the most basic job. Some "delicate" goods, such as light-colored, cotton clothes, are easy to get dirty, wrinkled and damaged when customers try them on too much, and should be replaced in time.

when sorting out goods, you should also learn to control the time and try to avoid the rush hour when customers enter the store.

first of all, there are plenty of tourists in this section, and it is important that we should spend our time on the transaction.

Secondly, there are too many customers in the rush hour, and the clothes that have just been sorted will soon be turned upside down, which will only waste more time.

3. Fine-tuning the display

In order to satisfy customers' psychology of liking the new and hating the old, we can keep the store fresh by fine-tuning the display when there are no customers in the store.

Fine-tuning the display, in addition to maintaining freshness, has another function, which is to maintain the integrity of the display layout.

For example, the goods on the water platform are easier to sell because of the advantages of easy access and easy to see, which will destroy the original display layout. At this time, it is also necessary for the shopping guide to take timely action.

fourth, "play" with your mobile phone

It has been said that playing with your mobile phone is not good before, but now you are allowed to "play" with your mobile phone. Isn't this a contradiction? Because it is also "playing with mobile phones", some people are making profits, while others are wasting time.

nowadays, most shopping guides will add members as friends. In this way, we can release the latest update information and the latest discount information of the store through mobile phones. In short, we can tell customers the benefits of the store through friends circle, group chat and private chat.

even if the customer doesn't reply, he can brush a wave of presence. Maybe he will think of you next time he buys it. Remember, in order to achieve the performance target, we should always be prepared, so as to seize the fleeting transaction opportunity! Business in the store is not good, and no one enters the store. 2

Let's start with a restaurant case:

This is a small restaurant with the name of one chicken and one side.

the first product positioning:

the product positioning of this small shop is Daoxiao Noodles and roast chicken. Because people here like to eat noodles and roast chicken, which caters to the taste needs of most people.

The second price is more than the value:

Noodles in other noodle restaurants in this area are generally eight yuan.

His noodles are usually priced at six yuan, and the taste is particularly good.

people are naturally willing to go to his shop because the same product compares the price and the same price compares the quality.

Third, enhance the customer's stickiness:

Any customer who goes to this restaurant for dinner can be guided to add to his WeChat group and enjoy gifts, discounts and discounts.

The power of the fourth word-of-mouth effect:

When customers have trust in their home, they are willing to share it with people around them, which leads to word-of-mouth communication and an increase in passenger flow. In this way, a more favorable product strategy will be formulated to further promote the transaction volume. To this end, a virtuous circle is formed, and business is naturally getting better and better.

The above small case also hopes to inspire other operators.

what can a physical store do in its operation to attract more customers?

first, get through online channels

how many people will know about your store except the customers passing by the store and the so-called word of mouth?

Therefore, to run a store, we need to rely on online assistance and offline service to gain customers and lock customers, and finally form old customers and complete a set of closed-loop marketing process.

physical store operators can quickly build a new retail online platform through "having a store", and realize complete online business needs such as product or service display, publicity and promotion, customer management, online customer service, transaction payment, delivery in the same city, logistics express delivery, etc., and can drain the store through promotional activities to increase store sales.

Second, do a good job in offline service

No matter how good the customer service attitude of the online platform is, the industries that must be experienced on the spot, need to see with their eyes and reach out to feel, no matter how hard the online platform tries, it can't be provided through the screen.

for those stores that focus on experiential sales, online drainage can be used, and offline services should be better. There is no gap between offline product experience and online promotion, with professional shopping guide explanation and perfect after-sales service, so that customers can experience unexpected service enjoyment, and it is difficult for customers not to choose you!

Third, make good use of low-price drainage

This is also a common way for e-commerce, playing price wars and taking advantage of customers' greed for cheap, but now customers are also very smart, so we should also pay attention to methods when doing low-price promotion.

There is a home-cooked dish, the name of which is "Mapo Tofu". This dish only needs 1 yuan. If this dish is only 11 yuan, of course, we can't just have one dish when we go to dinner. This store also provides free porridge and handmade steamed buns, which has a large passenger flow, great taste of important dishes and many repeat customers.

Fourth, create brand characteristics

For restaurant management, each restaurant has its own special dishes, and the products with this characteristic should be unique. The characteristics are the first factor to attract customers and the most profitable for the store.

For example, there is a hot pot restaurant whose special dish is duck intestines. Compared with duck intestines in other stores, the duck intestines in this hot pot restaurant are extremely delicious. Because the selection of duck intestines is refined and even secret ingredients are added, this has formed the characteristics of hot pot restaurant. Doing a good job in the marketing of special dishes has also brought good business. Business in the store is bad, and no one enters the store. 3

What kind of geomantic omen can help them?

Cashier's Lucky

Cashier is the place where money is collected. Cashier can be said to be one of the main places in the store. If you want good business and money, you can put auspicious things like raccoon dog and golden toad next to the cashier. Wind chimes also have the function of making money. Metal wind chimes can be hung above the radio, and a mirror can be installed on the wall behind the checkout counter, which makes the store seem to have two checkout counters, both of which can make money and make the business in the store prosperous.

"Five Bats Coming to the Gate" to make money

Carve a circle on the gate, with five bats inside and a word "money" in the center of the five bats. The pronunciation of "bat" is the same as that of "fu". With such auspicious paintings, the blessing will keep coming in. However, most of the shops now are on the roadside, and the doors can't be described. Then you can carve a small bat on the four corners of the hall and a big bat on the ceiling in the middle of the hall.

Pink crystals gather popularity

The business in the store is not good, and no one enters the store. In addition, there are problems in peach blossom luck, and the boss is not popular, so no one wants to enter the store. At this moment, it is very necessary to improve the peach blossom luck and enhance your popularity. You can use pink crystals to enhance your popularity. Please wear a pair of bright pink crystal bracelets on your hands to enhance your popularity.

feng shui wheel promotes career transport

many shops and shops put some feng shui wheels in cities. The geomantic wheel has water, and it is constantly rotating. This kind of equipment can bring superior gas and improve the career. Poor business is linked to career, so it is necessary to accept certain ways to improve career.

No one comes into the store because of poor business. If you want to completely solve this problem, the first thing you have to do is to understand what feng shui causes this problem. To understand it in detail, you must first understand the boss's name and birthdates, as well as the feng shui in the store. Therefore, if you really want to solve the problem of poor business in stores, it will be more reliable to find a master to solve it.