How to improve the execution and cohesion of the department? Faced with such a topic, I can only talk about my feelings according to my own experience. Before talking about this issue, I think the focus of discussion should be how to build an excellent team. In my opinion, good execution and cohesion are essential elements of an excellent team. On the contrary, an excellent team does not lack good execution and cohesion. So the answer to the question is how to build an excellent team. This will enable us to think about execution and cohesion from a higher perspective. Here, I don't want to emphasize which is more important, because there is no comparability between the two, and the significance of the team is greater than the problem itself. The English translation of the word team refers to a group of people who work closely together, are responsible for each other and have the same interests and goals. The team of any organization includes five elements, namely, purpose, location, power, location and people. These five elements are essential for building a team. In the face of Jin Jiulong's current entrepreneurial stage, most of the team members are "friends". But after a period of running-in, our team has to go through a painful "shuffle" process. Perhaps at this stage, some people can't agree with the team concept, some people have other plans and some people are incompetent. In fact, even experienced professional managers may be most afraid of sending employees to the personnel department. For our hotel, personnel changes are a big problem at this stage, and it is inevitable that we will encounter many difficulties. Even so, we must have the courage to change people decisively and "shuffle". At this stage, I think the key for a department to build an excellent team is "people's heart". I remember a classic saying in the movie "world without thieves": Uncle Li said, "People are divided, but teams are hard to get". If it is used in team building and management, can you learn anything? Now the business community has been discussing how to manage the team well, especially the sales team, which is even more difficult to manage. Personally, I feel that this is not difficult to manage, but I have not yet grasped the key to management! The key to team building and management is "people's heart"! The leaders of all departments hope to build an invincible team. Facing the marketing team, management may be more difficult than other departments. The reason lies in the particularity of its post. Although there are few people, they undertake most of the sales tasks of the hotel, and the psychological pressure can be imagined! Personally, the construction and management of the marketing team can be divided into the following three steps: Step 1: The training of the team needs to be strengthened because of insufficient innate factors, which requires strengthening the relevant training of the team. The purpose of training is nothing more than to cultivate the cohesion and combat effectiveness of the team. The essence of cultivating team cohesion is to strengthen the construction of team culture and create a happy working and aggressive atmosphere for the team. When it comes to team culture, we must first understand the corporate culture, which is a comprehensive reflection of the business purposes, values and codes of conduct that are formed in the long-term production and operation activities of enterprises and adhered to by the majority of employees. The important part of corporate culture is team culture. I think team culture refers to an ideological culture formed by team members in the process of mutual cooperation in order to realize their own life value and the same goal of the team. The core of team culture is to emphasize cooperation, and unity and cooperation can achieve the same cause, so as to realize and meet the respective needs of team members. Here I think it is necessary to carry out the following knowledge training: 1. Local and company knowledge. First of all, we must always make it clear that any business cooperation is based on mutual benefit. Whether it can be mutually beneficial or not, we are not looking at individuals, but the companies behind individuals and their local influence. So the local resource advantages, company background, financial strength, management system, business philosophy, business projects, future development of the company and corporate culture. , will be the knowledge base we must have when we go out for negotiation, marketing and publicity. Only by knowing who you are can you strategize. I think everyone is familiar with Mao Zedong's strategic thinking, so I won't waste my breath here to explain its significance and importance. Second, product knowledge. Before we sell products, we must first understand the specifications, performance, function, appearance and price of the products, such as conference products, catering products, room products and so on. As a salesperson, you must blurt it out and provide customers with detailed and satisfactory solutions. At the same time, we should fully tap the selling points of products and know the shortcomings of products. Only in this way can we persuade others to buy our hotel products and provide customers with the best consumption solutions. Third, industry knowledge. For our own career planning, the key is to understand the history and present situation of this industry, so as to determine its development prospects and make a decision to resign or join. When negotiating with partners, we often need to have a full understanding not only of ourselves, but also of the whole industry. Only in this way can we find the way to win in the fierce market competition. Fourth, financial knowledge. During my years working in Jinjiulong, I feel that financial knowledge has always been in a very important position for marketers, especially after entering the marketing department. At present, there is no similar training, so I can only learn by myself. Step 2: The hotel should establish an effective performance system of marketing department to ensure the stability of a team. We not only need the good development prospect of the hotel itself, but also need the hotel to provide us with a reasonable performance system. The most important thing is to shape a just, fair and equal team member. According to my experience in personnel management, I think from Maslow's hierarchy of needs theory and Herzberg's two-factor theory, an effective performance system should be reflected in two aspects, one is material needs, and the other is spiritual needs. Material needs are mainly reflected in wages, benefits, bonuses, working environment and so on. And spiritual needs are mainly reflected in social status, sense of accomplishment, sense of security, development space and so on. This step is the core issue that we must take seriously. Step 3: Enhance the personal charm of managers. The personal charm of managers is also one of the important factors that affect the stability of the team. There is no doubt that sheep led by wolves are more effective than wolves led by sheep. So I think as the leader of the marketing team, he is the soul of the team. An excellent team leader should have the following "strengths": second, affinity. Pay attention to the "people-oriented" management thought, and department leaders should understand, respect and train employees from the perspective of "humanity" and the concept of "humanistic care". The team should be a harmonious team, a team full of passion and vitality, which requires the department leaders to have a strong affinity. Third, execution. Best-sellers such as No Excuses, Details Decide Success or Failure reflect the management's emphasis on execution at present. We found in all kinds of enterprise management training meetings that the failure of some enterprises is often not the enterprise strategy, marketing strategy and company operation mechanism, but the company's execution. The execution of the team depends on the leader of the team. Therefore, as the manager of a department team, we should first take ourselves as an example, carry the banner of "execution" and take the lead in establishing an efficient execution system for the team before the team. Team building and management are problems that our department must face seriously now. The above is my personal suggestion, without any emotion. In a word, I hope our marketing team can set up a banner in Jingzhou hotel industry.