Super exploration of liquor sales channels

Liquor marketing channel has always been an eternal topic of liquor marketing. In view of the huge liquor industry and fierce competition, the channel has become a fatal bottleneck for liquor manufacturers to face consumers.

In marketing, we compare channels to bridges across rivers. In order to find a channel conducive to sales, it can be said that it is running around. No wonder some people say that if we study the channels of liquor, the marketing channels of any other products are not a problem. In reality, among several main channels of liquor sales, supermarkets, restaurants and circulation have always occupied the mainstream position, among which supermarkets are discouraged by many dealers because of their high threshold and high cost. Indeed, compared with Shang Chao, the tobacco hotels with light and flexible catering circulation, strong operability and quick results have also diverted a large part of tourists from Shang Chao. So for liquor products, is Shangchao Channel really becoming an expensive "image display platform"? In fact, a careful analysis of Shang Chao will reveal that it has location advantages that other sales channels do not have.

First of all, Shang Chao has a high degree of trust among consumers. As people pay more and more attention to quality, Shang Chao will gain more favor, and many consumers would rather walk a few more steps in order to drink safely and comfortably. Compared with catering channels, Shang Chao's advantages in this respect will only become more and more prominent. Thirdly, the risk of operators taking channels is much smaller than that of catering and circulation.

Secondly, Shang Chao is very convenient. With the continuous improvement of social consumption level, alcohol consumption occasions will not always be limited to catering places. If a product is famous in the catering terminal, it should rely on the role of Shang Chao to maintain a strong sales momentum, and even seek secondary promotion in the market.

In addition, Shang Chao has a price advantage in catering channels. In view of some irregular competition in the current catering channels, high-priced drinks make consumers frown, and Shang Chao's relative parity can win consumers' strong sense of identity. For liquor products, with the increasing voice of bringing your own liquor, the channels of supermarkets will become wider and wider.

In view of the high threshold of supermarket channels, relevant experts believe that this is an objective problem at present. If you want to enter the supermarket, the capital requirements for dealers are relatively high, and there is also a standardization problem. The existence of entrance fee, shelf fee and stacking fee shows that the operation system of supermarket channels is not perfect. In fact, these hidden rules seem to increase the burden on dealers.