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How to develop high-grade dishes to improve catering gross profit
Today, whether it is a high-grade star hotel or a large professional catering hotels, the main economic benefits, the most lucrative profits lies in the sale of high-grade dishes, while the development and sale of high-grade dishes from a certain point of view also reflects the hotel's grade. Come to the hotel for high-grade cuisine consumption of customer groups is one of the most important customer groups, so to retain these value customers, must focus on the development of high-grade dishes on the study, mainly through the following aspects: 1, increase the variety of high-grade dishes, the development of various flavors and supplemented with elegant name. Comprehensive hotels and large professional catering hotels in the abundance of raw materials, there is a certain gap, the reason is that comprehensive hotels take into account a variety of high-grade dishes raw materials lagging behind (especially seafood is not easy to save) brought about by the narrowing of profit margins, so it can not be a large number of multi-kinds of purchase of raw materials. Therefore, the hotel purchasing department must be carefully selected in the choice of suppliers, not only to ensure that the normal interests of the hotel will not be jeopardized, but also to increase the hotel's variety of dishes. At the same time, because the raw materials of high-grade dishes are more expensive, but the consumption of the customer base in a period of time is relatively fixed, so how these dishes are carefully packaged to cause the guests appetite has a very important role. Due to the change in taste and the name of the dish can cause the guests' sense of curiosity, so it can be made through the production of subtle changes and supplemented by the novelty of the name of the dish, causing a strong stimulation of the guests' senses and thus cause the guests' appetite. In addition, you can also use a variety of allusions or poems annotated in various high-grade dishes, in the waiter on the dish when the allusion and the source placed in the tray to increase the cultural connotation of the dish. 2, broaden sales channels, take the road of high-grade dishes brand. The hotel's various upscale dishes click rate will directly affect the hotel's catering profit space, but because of the relatively small number of upscale dishes consumed by the customer base, once the loss of these loyal customers, the hotel's upscale dishes sales has become a thorny issue. Therefore, the hotel's upscale cuisine business sales must strive to broaden sales channels, take the road of upscale cuisine brand. When the hotel's reputation for various types of high-grade dishes to get a sense of identity, both the hotel's high-grade dishes have become a local brand, business sales has become a natural thing. 3, strengthen the construction of the chef team, showing the "famous chef" effect. The popularity of a hotel dish and the level of chef has a direct relationship. Especially the production of high-grade dishes, hire domestic and foreign culinary master chef can attract the attention of guests. Such as Ningbo's Donggang Hotel, long published hotel hired Hong Kong's Master Zeng main Hong Kong-style abalone, shark's fin, so that uninformed guests also feel that the hotel's high-grade dishes of rich and delicious. Secondly, the skill level of the chef team needs to be further improved. Can go out for training, learning, exchange of forms to improve the skill level of the chef team, learning and absorbing domestic and foreign famous hotels excellent chef's advanced experience, improve the level of development of various high-grade dishes, so that high-grade dishes, "name, type, color, aroma, taste" have a very strong competitive advantage.