The contents of supervision in both industries are basically the same: supervision and sales supervision

Job description

Cooperate with the store manager to do a good job in the sales of all kinds of goods of this category and the overall management of personnel, services and environment, guide sales and services, decompose, convey and complete sales targets; Handle customer complaints and manage on-site behavior norms.

Edit the positioning and role of sales supervision in this paragraph

1. Solve practical problems in sales front line and supervise the work of relevant personnel; 2. The bridge between the sales terminal and the company: convey the company's relevant information and policies, and feed back relevant information to the company in time; 3, the company's marketing plan and policy implementation of the inspector, brand image maintenance and promotion.

Edit the basic quality of the sales supervisor in this paragraph

1. Serious and responsible working attitude; 2. Have basic knowledge of decoration; 3. Have good organizational and communication skills, language expression skills, text organization skills and observation skills; 4, familiar with the chain monopoly management, familiar with the basic knowledge of products and shop operation; 5. Have certain training ability; 6. Working principles: quickness, accuracy, confidentiality and seeking truth from facts.

edit the work contents of the sales supervision in this paragraph

1. Be responsible for the operation management and maintenance of the sales terminal.

1. Start a series of work; 2, daily guidance (goods guidance, display guidance, service guidance, shop patrol support), and make a summary; 3. Supervision, construction and promotion of monopoly VI image; 4. Establish the confidence of shop assistants and agents for the support of various shops (including agents) and guide the standardized operation; 5. Accept complaints from customers and agents in time, deal with them seriously and give feedback in time; 6. Evaluate the profit and loss rate of each store and franchise store on a monthly basis, and put forward reasonable suggestions.

second, the establishment and management of sales terminal files

the establishment and management of store information (store status, counters, excellent franchise stores and agent files); 1. Evaluate the reputation of the agent; 2. Regularly analyze the target market (competitive brands, fashion trends, consumer groups), feed back to the company in time and file it, so as to gain the initiative of market decision-making; 3. Guide all stores and franchisees to establish customer information and files.

Third, training and assessment work

1. Conduct training for managers, salesmen and marketers of various stores and counters; 2. Training, supervision and assessment for the manager and shopping guide of self-operated stores; 3. Cooperate with regional and national training; 4. Supervise and assess the work of grass-roots managers and shop staff in each market, and file them in time.

IV. Shop inspection work

1. Investigate the business circle, popularity, framework structure and consumption power of the participating stores; 2. Investigate the economic strength, credibility, management ability and business experience of the agent; 3. Assist in the expansion of new regional markets, and put forward ideas and suggestions for the next step.

V. Promotion management

Including the management of new listing, single product promotion, holidays, store celebrations, price reduction of old models, special sales at the end of the season, unsalable products, etc.: 1. Select and estimate the specific activities proposed in the plan and put forward reasonable suggestions; 2. Track the production progress of promotional materials and the distribution of promotional goods, and strengthen communication between departments; 3. Guide all shops and agents to replenish the supply of goods reasonably and follow up the distribution of promotional materials to ensure that the activities can be fully carried out; 4. Do a good job in promoting pop, displaying goods and guiding atmosphere in stores and agents; 5. Supervise all stores and agents to report various data in time, including inventory and sales, and make statistical analysis; 6. Information feedback and summary of promotional activities.

edit the work authority of the supervisor in this paragraph

1. Have the right to guide matters related to the exclusive store; 2. Have the right to suggest the adjustment of personnel in specialty stores; 3. Have the right to supervise and examine specialty stores and agents; 4. Have the right to supervise and examine the shop assistants at the grass-roots level.

Edit the assessment criteria of this paragraph

1. Timeliness and completeness of market information feedback; 2, business ability and proficiency; 3. Profitability of the shops in the area under management; 4, the business ability of shop assistants in the area under their control; 5. The ratio of work enthusiasm to efficiency; 6. Information feedback from the shops that have been supervised; 7. Self-assessment of supervisors combined with administrative assessment.

Edit the new store opening standards in this paragraph

1. Pre-opening preparations

(1) Follow up the sketch design of the project, determine the drawing time and follow up for confirmation: 1. Learn the basic information (contact information, address, opening time, etc.) of the opening store in detail from the analysis report of the development staff, and the franchisees also need to know their funds, reputation, discount rate, etc. 2. Formulate the Countdown Table for Opening, submit it to relevant departments (planning department, logistics, etc.), and follow up the progress of engineering drawings (shop floor plan, shop elevation and display elevation, etc.); (2) Follow-up matters after drawing: 1. Review all kinds of drawings, and urge to customize display shelves and opening materials and promotional materials after confirmation; 2. Urge customers to carry out decoration according to the confirmation (franchise stores only); 3. Cooperate with the planning department to formulate a new store opening promotion plan (franchisees need to negotiate with the agent); 1) Consider implementing the current company's ongoing promotion plan for the store; 2) Modify or draw up the promotion plan according to local consumption characteristics and habits; 3) Pay attention to the promotion plans of competitive brands in the regional market, and the opening promotion plan should be targeted (opening advertisements, banners, shows, etc.). (3), payment follow-up (franchise stores only): 1, confirm the franchise fee and contract deposit; 2, payment: 1), according to the shop area for distribution; 2), referring to the provisions of the contract; 3), others; Remarks: estimate all kinds of expenses in time, and urge remittance before delivery. (4) Follow-up distribution: 1. Confirmation of various documents (distribution ratio, amount, weight specifications and other related documents); 2. Provide specific delivery address to relevant departments; 3, determine the delivery path and time, understand the transportation cycle; 4. Fax all kinds of consignment notes to the person in charge of the opening store (self-operated store manager or agent) and follow up the situation in place; 5. Confirm the departure date, arrange the itinerary in advance and inform the person in charge of the new store.

2. Countdown to the opening (after the supervisor arrives at the target store)

(1). Acceptance of the new store decoration guidance: 1. Follow-up material procurement: materials, floors, warehouse fire boards and others; 2. Purchase of necessary business supplies for exclusive stores (including stationery: calculators, pens, markers, pads, clips, pads with clips, correction fluid, information kits, soft rulers, scissors, art knives, tapes and tape tables, POP lanyards/fishing lines, double-sided tapes, staplers, staples, pins, paper clips, price markers, etc.); Practical categories: KT board, stool, wastebasket, slippers, mop, broom, bucket, wiping cloth, Phillips screwdriver, fax machine (with external telephone line), feather duster, inkpad, seal (engraved with the name, address and telephone number of specialty store), air conditioner, etc. Layout of the peripheral environment of the store: laying red carpets, flower baskets, balloons and hanging banners in front of the store; 3, door, door, floor, ceiling, lamps, windows, warehouses and other decoration guidance and acceptance; 4, the specific standard according to the engineering drawings and the "store image VI standard" for acceptance of each decoration details, until meet the requirements of the company. And take photos and file them with the drawings. (2), personnel recruitment, training arrangements, and relevant system formulation (time schedule is synchronized with 1): 1, personnel recruitment requirements: young people of school age whose age and appearance are required to be between 18 and 41 years old, upright and comely, with a height of more than 158; It is required to have a high school education or above, and the number of people should be determined according to the size of the store (about 71 square meters and 2 people. If the store is open for large holidays, the number of people should be appropriately increased); 2. Solve the problems such as salary, incentive measures, working hours, making shift schedules, etc., and make work system, welfare system, reward and punishment system, promotion system, etc. based on relevant company systems and according to local actual conditions; The agency should communicate and coordinate with the agent; 3. Formulation of training plan: time, place and form (theory/practice). After theoretical training, store practice will be arranged, and then assessment will be conducted. The theoretical training can last for 1-3 days, and the training content focuses on product knowledge, basic services and promotion skills. Practical training can be divided into bands: exhibition training can be arranged during exhibition and layout before opening; Store affairs can be carried out at the daily meeting after the opening, and follow-up guidance can be given during the business. (3), store layout: 1, goods display: 1), arrange personnel to count the goods and put them on the shelves; 2), according to the category of goods, refer to the "Display Elevation" for store display and window display; 3), the use of POP and the placement of price tags, and the lighting adjustment according to the display of goods; 4) Refer to the Display Operation Manual for specifications. (4), the improvement of accounts: 1, training for relevant users (agents, store managers, cashiers, etc.). 2, the establishment of warehouse accounts; 3, the establishment of the store cargo area report; 4, the establishment of the store invoicing accounts. (five), trial operation (the same as normal business, according to the actual situation, whether it is necessary); 1. Convene the regular meeting: 1) Announce the theme, rules and precautions of the event, formulate oral propaganda language, and arrange personnel to distribute the propaganda sheet and arrange the location of the store; 2) unify service terms and store slogans; 3) arrange personnel hygiene cleaning and formulate sales payment process; 4) Anti-theft measures in the store during sales; 5) Attention to regular meetings: During the opening period, you can make use of regular meetings to organize personnel for training and guidance. Refer to the Marketing Staff Training Manual for the contents of the daily regular meeting. 2. One-day trial operation of the sales process, including service, display and maintenance, accounting, atmosphere, etc., and give on-site guidance, correct mistakes, and greet the opening in the best state. The key point is to find and solve the events in operation in time: 1), personnel resignation, personnel assessment and post creation; 2), goods deployment; 3) Business registration of local industrial and commercial departments, etc. 3, standardize the operation of the store: 1), standardize the sales process; 2) Specification of sales etiquette; 3), the specification of the display; 4), account specification; 4. Check the accuracy of accounting data; 1, guide the management of goods (new products, replenishment, return, promotion, inventory, etc.), explain the company's various processes; 2. Establish communication: establish good communication with the opening stores or franchisees, and learn about the franchisee's financial situation, personality and business awareness again in actual contact, so as to facilitate future cooperation and communication.

3. After opening

1. Fill in relevant forms (new store opening report, store tracking, business supervision, investment risk analysis, etc.). 2. Write a good work report, which mainly includes the following contents: 1) A comprehensive overview: the local human geography; Market economy, consumption capacity; Personal information of franchisees (business ability, interpersonal status and capital status); 2) Market competition environment: competitive brands, specific materials, information feedback, peer comparison, etc., product evaluation of this brand in new markets, and consumer market acceptance (latest accepted styles, fabrics and price); Detailed evaluation of promotion activities (valid data); 3) Personnel status of new stores: training methods and methods; Training effect; Evaluation of employees' quality and ability; 4) Overview of the opening process: comprehensive opening effect; Some problems and solutions in the opening; Problems left over from the opening of the store and how to solve them. 3. Franchisees require agents to evaluate the supervision and support personnel. 4, follow-up management: 1), sales tracking (regular analysis: goods, store management, climate, market consumption level, peer goods, peer competition); 5, all data into the file management.

edit the summary of daily supervision work in this paragraph

analysis of a business circle

site evaluation n Basic information of the store 1) Store width, business area and visual effect of signboards 2) Shop area (quantity), storage space and environmental safety 3) Rent, transfer fee and rental period, Landlord-related information n Agent-related information (franchise store) 1) Understand the basic information of the agent (name, age, etc.) 2) Understand the financial strength, business ability and management ability of the agent 3) Understand the credibility of the agent n Traffic conditions near the store 1) Pedestrian's lane direction and flow 2) Vehicle's lane direction and flow 3) Convenience of parking or driving 4) Other traffic conditions n Competitive brand situation 1) Goods situation (price, specifications, fabrics, etc.) 2) Promotion situation (advertising, promotion effect, promotion method, etc.) 3) Distance between competitive store address and our store (business circle distribution), Competitive brand image 4) Analysis of reasons that are unfavorable to our store's sales and reasons that are favorable to our store's sales 3. Comprehensively draw shop plane sketches and take photos of n sketches of business districts and take photos of n evaluation reports

Second shop patrol work

Purpose and function: conduct regular shop patrol according to the annual shop patrol plan to standardize operation and improve monopoly quality; Special support can also be provided at the request of the agent. 1. Pre-stage of shop patrol and support: 1) Understand the store files; 2) Analyze the sales of individual stores; 3) Formulate the shop patrol plan and route (the route should be kept confidential beforehand); 4) Prepare support supplies (store address book, notebook, camera, customer feedback form, store service manual, etc.); 2) Check the work: 1) Overall operation status of self-operated stores and agents, store operation status: lease contract, owner, etc. Check the condition of the goods; The display, spread, selling price, inventory, whether there is a fake sale, etc. 3) Grasp the basic situation of the specialty store. Check the maintenance of VI image and attach photos (including shelves, displays, decorations, lighting layout, window layout, images of salesmen, doors, facades, warehouses, etc.) 4) Check the comprehensive service quality (pre-sale, in-sale, after-sale, sanitation, etc.) 3. Support work: 1) Suggestions on the operation, deployment and activities of goods ① Selling points, characteristics, Combination and collocation mode ② Suggestions on the main promotion of goods ③ Strengthening guidance on the knowledge of opening goods 2) Training of personnel, assessment and store management 3) Guidance on store display 1 Guidance on the listing of new products and the main promotion of goods 2) Provision of goods information 3) Guidance on the use of display props and POP display 4) Adjusting the store display at the same time or guiding the store to adjust the display according to the store plan 4) Shelf adjustment, Suggestions such as advertising investment ① Communication and indoctrination of the owner's management consciousness: ② Communicate the company's marketing ideas and policies to the agents to improve their enthusiasm and confidence; ③ Communicate with the agents about the current situation and problems of the specialty stores. Understand their attitude towards the company and convey the company's ④ marketing ideas and policies ⑤ service guidance; 2) after-sales and complaint handling guidance; 4) feedback and follow-up; 1) feedback (market information, franchisee's opinions, operating conditions and store image); 2) adjustment (clerk training, store management training, display adjustment and training); 3) suggestion (franchisee's suggestion, single store activity suggestion and others); 4). 5. Comprehensive 1) Investigate and analyze the tour shop market.