1. Spending power

Entrepreneurs should know the spending power of the target customers and the acceptable price range. At present, children's indoor playgrounds in the market charge from 11 yuan to 111 yuan. The target customers in community and school stores have average spending power, while the target customers in shopping malls and supermarkets have strong spending power. This is not absolute, and entrepreneurs need to make a specific investigation.

Second, the average level

Entrepreneurs can refer to the average level of children's indoor playgrounds in this area. Generally speaking, the charge in township areas is 11~31 yuan; The charge for third-and fourth-tier cities is 21~51 yuan; The charge for first-and second-tier cities is 31~111 yuan. Charging pricing should be below the average line of regional charging standards.

Third, the investment cost

In addition to considering the specific conditions of the market, entrepreneurs should also consider their own actual situation and make a simple income budget according to their own investment cost. The profit recovery period of children's indoor playground is about six months to one year. According to this time period, entrepreneurs can calculate how much the fare can recover the cost, and on this basis, how much money can achieve good profits.

The higher the cost, the higher the price of children's indoor playgrounds, so as to recover the cost and realize the profit. However, if it is higher than the market acceptance range, customers will be in vain if they don't pay the bill. Therefore, entrepreneurs must plan scientifically and operate carefully before opening children's indoor playgrounds.

IV. Scientific Fees

The profit channels of children's indoor playgrounds include: single ticket consumption, membership card consumption and peripheral products consumption, and membership card consumption is usually the main one. In order to encourage consumers to apply for membership cards, membership card fees will have a big discount on single ticket consumption, so when pricing, entrepreneurs should calculate the charging standards.

Generally speaking, the single entrance fee for children's indoor amusement parks is high within the acceptance range of the target customers, and the membership card gives a certain discount, which is slightly lower than the average level of the acceptance range.