First of all, certain catering business is really not what takeaway can do. We see that although Haidilao began to send takeout, but for the enterprise, hot pot this kind of business catering enterprises is very unsuitable for takeout, the core of the key point is to go to Haidilao to eat hot pot most of the people are seeking is to eat hot pot in hot pot store feeling, if you want to call the hot pot to the home, why I do not buy their own Haidilao pot bottom to the next hot pot it? The ingredients can be much cheaper than those of Haidilao in the Meituan grocery shopping and Dingdong grocery shopping.

What's more, most people go to the bottom of the sea in order to be the bottom of the sea in order to service, since eating hot pot at home is all self-service, then the bottom of the sea in order to service advantages but completely show out, since the advantages are completely lost, so the bottom of the sea in order to make money through the takeout this is a very normal thing.

Secondly, the cost of takeout and dine-in is very different. Then we take out the hot pot so really not suitable for takeaway business outside, we then talk about the cost problem, for a catering business, its main costs are rent, water and electricity, staff wages, and the depreciation cost of fixed assets purchased before, these costs if you want to amortize to the takeaway market, it will be found, in fact, the takeaway may not be able to cover the fixed costs that we just said so much, the Grandma's house. In an interview with the media, Wu Guoping, the head of Grandma's, said that for Grandma's, the fixed costs of two million dollars will be spent every day at the dawn of the day, but how many companies can sell more than two million dollars a day through the sale of takeout?

Possibly there are more than 400 stores Xibei can not do this thing. As the current black swan is actually suddenly appeared, for most of the catering business is caught off guard, most likely in the Spring Festival before the expansion of busy recruiting as well as fixed cost expenditure? As a result of the sudden contraction, so that most companies before the expenditure has become sunk costs, a short period of time and how can sell out to cover such high sunk costs?

Third, takeaway is actually not easy, many traditional catering companies are not clear. In fact, the takeaway market is not an easy easy money market, because there are physical stores exist, so the average consumer to a store, if the price will not be too outrageous, generally will be willing to accept, after all, go out to eat to enjoy both food is also service and experience, but the takeaway will be purely focused on the food to go, we have seen a lot of star-rated hotels before there is no takeaway at all, and now also began to Now they are starting to launch takeaway businesses, but their takeaway businesses are often very unlike each other.

For example, Shangri-La's packages are priced much higher than the food service it can provide, and before we ate at a brick-and-mortar restaurant such as Shangri-La, it was all about Shangri-La's service and environment, but after deducting that, Shangri-La doesn't have that big of a competitive advantage. In general, the average price of a takeaway package is generally not more than 40 yuan, people in the takeaway platform can be compared to three, if you rely on the previous is a big hotel is hard to use the offline price set online, I guess not many people will be willing to eat your things.

Fourth, the current climate is actually not conducive to takeout. Currently still in the spring cold time, at this time to buy takeout until delivered to the home basically are not very good, I usually like to eat a few restaurants, such as Yun Hai Cuisine, Hunan Hunan Ji, Shelter, etc., in the hotel to eat, you can let yourself eat freshly baked food.

But after a few minutes of delivery, especially the current and no-contact delivery service, even if the delivery car of the deliveryman has a certain insulation function, but wait to be put into the no-contact delivery point, and then by the time the user to pick up the meal, often the food has become cold, and that feeling for the food, especially for the importance of the taste of the Chinese food is undoubtedly a heavy blow, the natural consumer point after one or two times after the consumer is also The company's goal is to make it easier for consumers to find the right place to eat and to eat the right food.

So, takeaway basically can't save the catering is a big trend, must do takeaway transformation of catering enterprises must be based on the characteristics of the takeaway market to reform themselves, purely offline move to the line basically won't have any effect.