After investigating more than 2,111 salespeople from all walks of life, a famous American sales master found that the proportion of professional topics and non-professional topics was obviously different between ordinary salespeople and top salespeople in their conversations with customers.

apart from professional topics, what topics do top salespeople often talk to customers? After investigation, it is found that the topics that top salespeople talk to customers the most are as follows. ?

1. Political, economic and policy trends of the country?

As a fixed-focus salesman, you should not only be able to talk about these topics, but also be able to talk about qualified topics in depth, and the level of discussion should at least reach the level of the older generation of taxi drivers in Beijing. ?

2. Studying abroad and educating children?

This topic is usually a topic that boss customers are very concerned about, and salespeople should be able to talk about it in depth. For example, is it better to take a big sat or a small SAT? Studying abroad in junior high school, or studying abroad in senior high school or even university? Choose whether to study biochemistry at Cornell or Stanford? Do you go to Olin Engineering School before going to MIT to study EE, or do you go to MIT directly? ?

3. Immigration and investment?

Usually, private business owners or the first rich class will have the need of emigration and overseas investment because of their children's education. Sales staff should thoroughly understand this and provide help to customers. For example, is it a wise choice to immigrate to Hong Kong now? How long does it take to immigrate to Hong Kong? Do you want to give up your mainland identity?

4. Sports?

Sales staff should delve into 1-2 sports, and be clear about the stars, famous competitions, technologies and trend venues in this field. For example, you can go deep into golf and learn about the styles of all golf venues. ?

5. Marriage, family and love?

Marriage and family are eternal topics. Salespeople should learn to deal with all kinds of emotional problems such as affection, affection and love effectively, manage their own experiences and emotions effectively, and deal with different situations effectively. When customers encounter such problems, they can put forward clear cases, methods, logics and viewpoints for customers. ?

6. The latest electronic products and apps?

the latest electronic products and apps are easy to get the buzz of sales staff and customers because they are still playing. Sales staff should reserve this topic deeply. For example, understand the difference between SLR Quan Huafu and Quan Huafu micro SLR, and what risks exist in face recognition.

7. celebrity gossip?

Talking about celebrity gossip is a safe thing and a relaxing topic. Salespeople should not talk about what can be seen on WeChat, but should dig deep into some unknown stories behind it, so as to have a competitive advantage, and suggest focusing on 1-2 stars as their own words reserve. ?

8. Catering culture?

Most of the time, we talk about business at the wine table and dining table, so salespeople should have a considerable accumulation of food and beverage culture, cuisine, how to order food, such as drinking wine, and historical anecdotes about wine. It is suggested to focus on 2-3 cuisines and 1 wine departments. ?

The above are eight topics that top salespeople often talk about. Maybe you are a salesperson. Have you talked about these topics in your communication with customers? You are welcome to discuss in the message area.

Answer: Shu Huaping, marketing subverts the way you see things, and pays attention to WeChat WeChat official account marketing flights.