This is the most important part of SEO optimization. Keyword positioning includes: keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword ranking and keyword ranking prediction.

2. Website architecture analysis

The website structure conforms to the crawler preference of search engines and is conducive to SEO optimization. The analysis of website architecture includes: eliminating the bad design of website architecture, realizing tree directory structure, website navigation and link optimization.

3, website directory and page optimization

SEO is not only to make the homepage of the website rank high in search engines, but more importantly, to make every page of the website bring traffic.

4. Content publishing and link arrangement

Search engines like regular website content updates, so it is one of the important skills of SEO optimization to arrange the website content publishing schedule reasonably. Link layout organically connects the whole website together, so that search engines can understand the importance and keywords of each page. Implementation reference is the keyword layout of the first point.

5. establish a website map site map.

According to your website structure, make a website map to make your website more friendly to search engines. Let search engines access all pages and columns on the whole website through SiteMap.