tourism has the reputation of "smokeless industry" and "eternal sunrise industry". The so-called sunrise industry has a broad and considerable development prospect. Today's tourism industry has become a key development project of the country, and the scale of China's tourism market has steadily expanded. But in comparison, the breadth and depth of China's domestic tourism development are far from meeting the needs of economic development and the improvement of people's living standards. With the development of market economy and the further improvement of people's income level, people's demand for tourism consumption is increasing, and the position and role of domestic tourism in the national economy is particularly important. Therefore, it is of great significance to study and discuss the present situation, trend and countermeasures of China's domestic tourism development.

analysis of the current situation of China's tourism industry

since the reform and opening up, China's domestic tourism industry has developed rapidly and covered a wide range, but generally speaking, it is still in a state of low consumption, popularization, low level and short-distance tourism. The construction of tourism infrastructure and service facilities has developed rapidly, but it still cannot meet the requirements of the development speed of the domestic tourism market.

The number of tourists has increased steadily, and the amount of tourism consumption has gradually increased; Most of them belong to sightseeing, and there are few cultural and enjoyment types; Domestic tourist hot spots are mostly concentrated in scenic spots above 4A level with developed economy, high popularity and relatively complete tourism infrastructure. Self-help travel has increased and group travel has decreased; The regional "health characteristics" of resorts have been obvious, and the management of resorts in the Yangtze River Delta, Pearl River Delta, Bohai Rim, West China and Northeast China has its own characteristics. The number of resorts in economically developed areas such as Beijing, Shanghai, Guangzhou, Suzhou, Hangzhou and Chongqing is significantly higher than that in other regions. This shows that the regional grid of China's tourism real estate resort market segments.