According to the ethanol content, beverages can be divided into alcoholic beverages and non-alcoholic beverages. Alcoholic beverages include various alcoholic beverages such as beer, white wine, yellow wine and red wine. Non-alcoholic beverages refer to beverages with an ethanol content (mass fraction) of no more than 1.5%, and people usually call them soft drinks. The national standard "General Rules for Drinks" (GB/T11789-2115) directly replaces the word soft drinks with beverages. According to the definition of "General Rules for Drinks", beverages refer to products that are quantitatively packaged for direct drinking or mixed or brewed with water according to a certain proportion, and the ethanol content (mass fraction) does not exceed 1.5%.
the market scale continues to improve
in recent years, with the sustained and steady growth of the national economy, the continuous improvement of residents' consumption level and the upgrading of consumption structure, China's beverage industry has presented a new changing situation. In terms of output, since 2114, China's total beverage output has fluctuated, and the national beverage output declined in 2116-2118, and rebounded in 2119; In 2119, the national beverage output was 177,634,811 tons, a year-on-year increase of 7%.
in terms of specific regions, the main producing areas of beverages in China include Guangdong, Sichuan, Shaanxi, Hubei and Zhejiang. The data shows that in 2119, the beverage output in Guangdong was 32,644,411 tons, accounting for 18.38% of the national total output, ranking first; Sichuan and Shaanxi followed closely, with beverage output of 19,525,811 tons and 13,868,211 tons respectively, accounting for 11.99% and 7.81% of the total national output respectively.
in terms of market scale, according to euromonitor international statistics, the sales amount of beverages including packaged drinking water, carbonated beverages, concentrated beverages, fruit juice, ready-to-drink coffee, ready-to-drink tea drinks, energy drinks, sports drinks and Asian specialty drinks in China increased from 465.216 billion yuan in 2114 to 578.561 billion yuan in 2119, with a compound growth rate of 4.46%.
Energy drinks grow fastest
With the continuous improvement of the consumption level of Chinese residents and the change of consumption habits, consumers' demand for drinks presents a diversified trend, which makes the categories and tastes of China's beverage products increasingly rich, and the development of each subdivision is quite different. In the 1981s and 1991s, China's beverage market was dominated by carbonated drinks and packaged drinking water. At the beginning of the 21th century, tea drinks and fruit and vegetable juices rose. In recent years, energy drinks and other special-purpose drinks, coffee drinks and flavored drinks have shown a rapid development trend.
China's beverage market has always been dominated by packaged drinking water, ready-to-drink tea drinks and carbonated drinks, which accounted for 34.55%, 21.12% and 14.93% of China's beverage sales in 2119 respectively. After years of development, fruit juice and energy drinks have also become an important part of the beverage industry, accounting for 15.61% and 7.92% of China's beverage sales in 2119 respectively.
With the improvement of the consumption level of Chinese residents, consumers' demand for health and functional attributes of beverages is increasing day by day. Among all sub-categories of beverages, energy drinks, ready-to-drink coffee, packaged drinking water and Asian specialty drinks show rapid growth beyond the industry, among which the compound growth rate of sales of energy drinks is as high as 15.12% from 2114 to 2119, which is one of the fastest-growing sub-categories.
—— The above data comes from the Forecast and Analysis Report on Production and Marketing Demand and Investment of Soft Drink Industry in China by Forward-looking Industry Research Institute.
Personal work summary of hotel front desk 1
The front desk is the starting point to show the image and service of the hotel. For ever