Some data can be seen in the analysis of American catering industry in spoon class: in 20 14 years, the income of American limited service restaurants (LSR) accounted for 5 1. 18% of the total income of American catering enterprises, which exceeded that of full service restaurants (FSR) by 44.62%, while in 2004, the income of limited service restaurants. The revenue of limited service restaurants accounted for 65,438+00 years, surpassing that of full service restaurants and gradually expanding. It can be seen from the development of American catering industry that the growth potential of standardized western food exceeds that of traditional western food restaurants.

According to the main data of catering enterprises listed on the three major exchanges in the United States, as of April 20 12 and 20 18, among the top 10 catering enterprises listed in the United States, there are only 3 FSR catering enterprises and 7 LSR enterprises; Among them, LSR represents listed companies McDonald's, Starbucks and Yum! Brands (KFC, Pizza Hut, etc. The total market value is 238.742 billion US dollars, accounting for 79.35%.

From the perspective of business performance, among the top ten companies listed in the US stock market, the limited service catering listed companies represented by McDonald's and other companies have much higher operating income and net profit than the full service catering enterprises represented by Darden Hotel. Standardized catering enterprises are more recognized by the capital market than traditional service catering enterprises. It can be seen that industrialization is the key factor for catering enterprises to enter the capital market.