The reasons for the loss of catering franchisees are as follows:

1. Choosing projects blindly following the trend

This is a mistake that many entrepreneurs will make. When choosing an entrepreneurial project, you will choose the project that is popular and popular at present, and you will not do market analysis and investigation at all, and you will not join the market prospect of the project, so you can see the immediate benefits. This practice is definitely not correct. There is nothing wrong with choosing a fire project, but entrepreneurs need to combine the local market. If there are business opportunities in first-tier cities, there may be no market in second-and third-tier cities. Therefore, when choosing projects, entrepreneurs need to analyze them comprehensively in combination with the project and market conditions, not just the immediate interests, but also from a long-term perspective.

2. Don't do market research before joining

There are many first-time entrepreneurs who don't do market research before joining, which will easily cause the brand we join to be unacceptable to the market. Suggestion: Entrepreneurs should know the market before inviting investment, which includes the following aspects: understanding the economic ability of target users, understanding the living habits of target users, understanding the local economic income and the degree of market saturation. This step is very important. Only by understanding the market demand can we choose products that meet the market demand and ensure that the brand we choose can be accepted by the market.

3. Unreasonable location choice

When choosing a location, entrepreneurs will pay more attention to whether the local traffic is large or not, and often ignore whether our target users are concentrated in the local area. No matter how big the traffic is, it is useless if it is not our users. For example: to join in education, it is recommended that entrepreneurs choose to be around the community where children are concentrated or near learning; To join fast food, it is suggested to choose a business center where there are more white-collar workers, etc. Entrepreneurs need to know the target user group according to the projects they join, and when choosing the address, they should choose a place where the target user group is concentrated, so as to ensure that the number of users is large enough.

4. Incorrect management attitude

This is also a mistake that most entrepreneurs will make. Many entrepreneurs will think that after joining a brand, you don't have to worry too much. Everything is done by joining the brand headquarters. This idea is wrong. Joining the brand is to have the right to use the brand and the technical guidance provided by the headquarters, which makes the road to entrepreneurship easier. In the process of operation, the headquarters will provide some operating experience and some skills to communicate with customers, but it is the entrepreneurs themselves who really contact with customers, and they will know more about customers' needs and markets, so entrepreneurs play a more important role in the process of operation. Entrepreneurs need to open up a bigger market by themselves and retain customers in the process of operation.