Baoding and Beijing-Tianjin integration have developed into a three-core urban agglomeration. At present, in addition to the restrictions of administrative divisions, the pattern of economic development is actually moving towards integration. Whether Beijing develops eastward or southward, it must rely on the hinterland within the administrative division of Hebei Province to play a huge role in economic radiation. Beijing's development to the south needs to make a fuss in Baoding. However, due to the different administrative levels and unequal economic status between Baoding and Beijing and Tianjin, the situation that Beijing and Tianjin jointly develop and monopolize North China is very unfavorable to the development of northern and central Hebei. In particular, Beijing's unique capital advantage makes Beijing's border resources absorbed into Beijing in one direction, and its economic development is like breaking the bottom. In order to better communicate the economic integration between Beijing and Tianjin, it is the first choice to fully develop Baoding's tourism industry when there is still a big gap between Baoding's economic infrastructure and Beijing and Tianjin and its economic attraction is still weak. In order to give full play to the advantages of Baoding's tourism resources, we must do a good job in building service-oriented tourism products.
Looking at Baoding's tourism resources, it is found that there are many kinds of tourism products in various regions. Most of these tourism resources are gradually developed based on local resource characteristics and history and culture, and some of them even have great influence. On the other hand, there are many problems in the construction of Baoding tourism products. To fully develop these tourism resources, we should not only see their advantages, but also their disadvantages.
(A) the lack of scale and taste of tourism resources
Although there are many tourist products in Baoding, some of them are well-known, such as the Qingxi Mausoleum with pleasant scenery, the tombs of many emperors in Qing Dynasty, the majestic Langya Mountain, the Quyang Oriental Sculpture Group full of exquisite carving skills, the Pearl of Baiyangdian Lake in North China full of northern customs, and the Anguo Oriental Medicine City, which embodies the oriental Chinese medicine culture. However, there are few tourist attractions with scale and grade in Baoding, most of which are scattered and far apart in space. If we don't strengthen the tourism characteristics of a scenic spot, it will increase the economic and psychological costs of tourism consumers. At present, most scenic spots not only have no scale, but also have not fully developed tourism services. For example, tourism products are not localized, and the souvenirs sold by most tourist spots are not much different from other domestic attractions, but they have not won the favor of consumers and cannot stimulate their interest.
(B) did not fully tap the potential of Beijing and Tianjin
The cultural tourist attractions in Beijing and Tianjin are superior to Baoding in quantity and grade, so consumers mostly choose Beijing and Tianjin for short-term holidays, thus ignoring the huge tourism market outside Beijing and Tianjin. The author has also discussed this point in other documents, and thinks that Beijing and Tianjin is an absorption-type economic development model rather than a radiation-type development model, which makes the huge economic energy around Beijing and Tianjin attracted to Beijing and Tianjin. Under the current economic development, this development reality cannot be changed. Baoding has the opportunity to actively attract tourists from Beijing and Tianjin by increasing tourism publicity and increasing the cultural heritage of tourist attractions. Baoding is close to Beijing and Tianjin, which is the advantage of Baoding in developing tourism economy. The service target of tourism products should be consumers who mainly take weekends and short holidays. In order to fully attract tourists, we must do a good job in supporting tourism services, mainly including catering, accommodation and the development of tourism products with local characteristics. The consumption level should be acceptable to most consumers. Some families who already own private cars will become the first consumers of tourism products, and a large number of Beijing-Tianjin consumers with higher incomes will become important tourists in Baoding tourist area.
(C) brand awareness indifference
Market economy needs brand awareness, and tourism products, as comprehensive products of basic necessities and related supporting services, also need brand awareness. This brand does not need to be registered in the corresponding management department, but can be registered in the hearts of consumers. The difference between this product and other industrial products is that after the industrial products have the brand logo, they can leave the place of origin and sell in other spaces, thus relying on brand resources to get rich returns. Tourism products are relatively static things that exist in a specific space, and consumers can only consume this product when they arrive in this specific space. However, tourism products can be presented not only in the form of scenery and tourism culture, but also in the form of material products that solidify tourism content, thus further extending the value of tourism intangible products. When this intangible product is solidified on tangible material products, it needs to be attached by trademarks and become the tentacles of intangible tourism resources extending to further space by means of brand advertisements.
Third, the development ideas of Baoding tourism
The spatial development layout of Baoding city has laid a good spatial foundation for its integration into the Beijing-Tianjin metropolitan area and its full exploitation of tourism potential. In this case, Baoding needs to accurately locate its own tourism ideas.
(1) Short-term holiday tourism center serving Beijing and Tianjin
Baoding is rich in tourism resources, including commercial resources, human resources and natural resources. According to the figures provided by Baoding Tourism Bureau, there are currently 344 scenic spots (districts) in Baoding, of which 90 have been developed, 35 are under development and 2 19 are to be developed. Baoding has 1 national key scenic spots (Laishui Yesanpo) and 3 provincial tourist resorts (Liangcheng, Baiyangdian Hot Spring City and Zhuozhou Film and Television City). Baoding is rich in tourism resources, including 5 series and 69 basic types. Among them, the five series are: natural scenery series, water figures series, cultural relics series, revolutionary sites series, professional market series, folk customs and social customs series. In the process of developing tourism, we should also highlight the cultural atmosphere of Baoding. Baoding, the former capital of Hebei Province and the seat of Zhili Governor's Office, has a long history of culture. It is an important measure for Baoding to stand out among many cities and become a famous city in southern Beijing. (B) the integration of small tourism in the county and large tourism in the city.
Baoding is rich in tourism resources, but the distribution of these tourism resources is very scattered, which is basically developed according to the situation of each county, so it is difficult to form the scale economy advantage of tourism development and form a competitive tourism brand. Therefore, we should make a fuss about the spatial span of tourism resources. According to the characteristics and intensity of regional tourism resources, five core development points, such as Baoding, Shunping, Laiyuan, Quyang and Zhuozhou, are built, each core point covers a certain area, and the catering and accommodation facilities of the five core points are fully configured, and then the tourism economy of small areas is developed with these five cores as nodes. The five regions are the southeast region centered on Baoding, the northeast region centered on Zhuozhou, the northwest region centered on Laiyuan, the southwest region centered on Quyang and the central region centered on Shunping. If each county establishes its own tourism service infrastructure to develop tourism, it will lead to uneconomical scale under decentralized management conditions. In order to save resources, it is necessary to integrate the development of tourism basic service facilities, which can be integrated and developed with these five cores as festivals, and radiate the tourist attractions in the corresponding regions with each festival as the center: the northeast region covers Yixian, Laishui, Gaobeidian, Dingxing, Zhuozhou and so on. The southeast region includes Xiongxian, Anxin, Xu Shui, Rongcheng, Levin, Qingyuan, Lixian, Boye, Anguo, Dingzhou and Wang Du, the southwest region includes Quyang, Fuping and Tangxian, the middle region includes Shunping and Mancheng, and the northwest region includes Laishui and Laiyuan. Due to the large spatial distance of the distribution of tourism resources in the five regions, it is impossible to establish a round-trip tour route with Baoding as the center. If relatively perfect tourism service infrastructure is built in Zhuozhou, Yuanyuan, Quyang and Fuping, each core can become a secondary core centered on Baoding, which can largely avoid the defect that traffic takes up too much time during tourism. Under the concept of integrated development of tourism resources in large regions, the development of tourism resources in each region can no longer be carried out separately. The cost of tourism development should be reduced as much as possible, so that the tourism resources in the region can cooperate with each other in space and echo each other in content, so that consumers can enjoy non-repetitive tourism content in different regions. Therefore, it is necessary to break the administrative subordination of tourism resources in various regions and establish the concept of cooperative development and profit, so as to realize the concept of integrated development of small tourism and large tourism strategically.
(three) relying on the original foundation, the development of tourism products combining humanities and nature.
At present, in the construction of tourist destinations, most people spend a lot of money to develop cultural attractions in tourist areas, but the deliberate pursuit of cultural attractions can not effectively echo the natural scenery. In the end, it not only enhances the aesthetic feeling of the scenic spots, but also destroys the natural and harmonious beauty of the original scenery. There is only one well-known large-scale cultural landscape like Qing Xiling Mausoleum in Baoding, but there are many natural landscapes, including Baiyangdian, air grassland, Tianshengqiao Geopark and Longtan Canyon. However, it is difficult to find a scenic spot where natural scenery and human landscape are integrated, such as the Qing Xiling Mausoleum. An important drawback of many tourist destinations is that it is difficult to have both natural and human landscapes. In the actual development, it is very difficult to build on the basis of natural landscape, but it can strengthen its humanistic atmosphere, add legends and other heavy cultural coats to the originally thin scenic spots, and make a big article on the extension of humanistic scenic spots. Many tourists are not impressed after visiting some cultural attractions, because the cultural heritage of these attractions is not brewed enough. Natural attractions will lose their inspiration if they are not embellished with human scenery. On the premise of not destroying the original natural scenery, building a humanistic landscape integrated with them can make the scenic spots full of distant humanistic charm, let tourists appreciate the culture of the tourist destination after traveling, and then create associations, thus reviving the dead tourism resources.
Fourthly, explore the development countermeasures of integrating Baoding tourism resources.
A comprehensive analysis of the distribution of tourism resources in Baoding counties shows that the eastern counties generally take cultural attractions or develop agricultural sightseeing as the main way, while the western mountainous areas and semi-mountainous areas have good natural scenery, or are characterized by flowers and trees on the surface, strange peaks and rocks, or underground caves and geological resources. While fully exploiting natural resources, these places also attach great importance to the construction and protection of cultural attractions, which makes the natural landscape and cultural landscape set each other off. Therefore, it is easy to produce the effect of blending natural beauty and cultural charm in the development of tourism resources, which is exactly the tourism effect that tourism consumers deliberately pursue. Therefore, in the development of tourism products, we should not blindly pursue small and complete, but must be small, refined and special, so that Baoding can integrate tourism resources as a whole, and the advantages of each county complement each other to provide a large tourism product for tourism consumers.
(A) from the perspective of regional economy to strengthen the "big tourism" products
As mentioned above, in the development of tourism products, don't repeat what others have done, but develop products that others can't and can't develop according to their own characteristics. Only in this way can we highlight our own characteristics and have a strong attraction. If each county has its own characteristics, then Baoding will integrate all tourism resources and create colorful tourism products, so that tourists can stay in this area for a longer time and boost Baoding's economy. Generally speaking, the western region should strengthen the natural scenery, and the eastern region should strengthen the construction of cultural attractions and agricultural tourism. At the same time, all tourism resources should fully develop the participation of tourists in the development of the project, so that tourists can feel the happiness of tourism and become free publicity media besides happiness (see table 1).
(2) Strengthen the construction of supporting facilities.
The quality of tourism products largely depends on the construction of tourism supporting facilities. Tourism products in a broad sense should consist of six aspects: eating, living, traveling, traveling, shopping and entertainment. If tourism resources are attractive, but food, housing, shopping and entertainment do not meet the requirements of tourism consumers, consumers will feel very inconvenient in the process of tourism. Only when spiritual consumption and material consumption are effectively combined can tourists' desire for tourism consumption be satisfied. According to the previous analysis, the tourism resources of Baoding counties have their own characteristics and do not cross, but their spatial distribution is scattered. Therefore, it is necessary to integrate the development of tourism infrastructure in the region, minimize the cost of tourism, and facilitate tourists to arrange their own tourism content according to their own needs. This requires the municipal government to integrate the overall development and comprehensive funds of tourism resources in counties and strive to avoid the waste of resources caused by the development of tourism infrastructure in counties. (C) Strengthen the design of experience content in tourism products
Tourists' informal participation in the construction of tourism products can increase their happiness. At present, most counties and districts in Baoding have formed their own core industries, which are not only related to the local industrial economy, but also have become very important tourism contents, including the stone carvings in Quyang, the clothes in Rongcheng, the luggage in Gaobeidian, the peppers in Wang Du, the inscriptions in Boye, the furs in Lixian, the textiles in Levin, the paper flowers in Xiongxian, the inkstone in Yixian, the medicine in Anguo and the brocade in Zhuozhou. Consumers can not only enjoy exquisite craft products, but also make their own unforgettable tourism products. Tourist areas only need to build a good tourist environment and do a good job in tourism management. In addition to industrial tourism, we can also set up rich agricultural tourism, and arrange distinctive tourism products according to the resource characteristics of each county, so that consumers can enjoy the real farm fun according to their preferences.
(D) Strengthen the cultural and emotional construction in tourism products.
The biggest wish of tourists spending holidays in tourist areas is to learn more about foreign cultures while enjoying physical and mental leisure. Tourism is only a shallow tourism consumption. Except for the management and maintenance of Y-fixed, it is basically formed naturally, and no human factors can penetrate it. However, consumers pay more and more attention to the humanistic feelings in tourist areas. Only by adding more cultural and emotional factors to the natural landscape can this contradiction be solved. In the process of designing tourism shopping, we should be able to reflect more historical celebrities and personalized products with local characteristics. By understanding and purchasing these products, consumers can feel that there is a substantial difference between the uniqueness of consumption in other tourist destinations and consumption in this region. This can not only strengthen the attraction of tourism consumption, but also prolong the aftertaste of tourism products, thus brewing the humanistic atmosphere of tourist areas at a higher level.
(e) Introducing personalized products on the basis of consumer segmentation.
Consumers not only pursue all-round tourism consumption, but also pursue characteristic consumption more and more. Tourism consumer goods without characteristics will not have a big market. This requires all regions to develop popular tourism products that are not lacking in characteristics, and on the other hand, fully explore tourism products that are only suitable for a certain type of consumer groups, so that this type of consumer groups can really find tourism products that are suitable for their own consumption. For example, Anguo Oriental Medicine City, while developing general practice Chinese medicine shopping, also launched a service project of seeking medical advice. Rongcheng clothing not only provides general clothing products with tourism characteristics, but also provides some consumers with new and unique clothing needs and makes them at any time. Ran Zhuang Tunnel Site in Qingyuan needs to mobilize some young people to participate in the setting of war films, and launch popular starring projects, so that tourists with this desire can truly experience the process of becoming actors, and the tourist destination will hand in the performance results of actors in the form of electronic products; In Lixian tourism project, tourists can design carving activities specially, and they can carve their own miniature sculptures according to their own needs.
(6) Dynamic tourism products allow consumers to be there without leaving home.
Tourism products are generally fixed in an area for tourists to visit, and it is generally considered impossible to let the products go out. However, if the product can't go out, more consumers can't understand it. The way for tourism products to go abroad is to spread local tourism resources to other regions through pictures, books, documentaries, micro-products and cartoon images. Let consumers in other regions yearn for it and have an impulse to see it soon, thus stimulating the propaganda behavior of local tourism consumption and achieving the effect that "there seems to be no one on the empty mountain, but I feel that I hear a voice". The ultimate effect of keeping consumers indoors is to let them go out of the door and reach the location of tourism products. Consumers in Beijing and Tianjin have lived in big cities for a long time, and the tourism resources near Beijing and Tianjin can no longer meet their consumption needs. Creating a selling point for them to leave home is a new aspect of innovative tourism consumption.
(seven) highlight the rural customs and rural characteristics, innovative tourism brand.
Baoding is the closest city to Beijing and Tianjin, and its vast rural hinterland has become an important difference between Baoding and Beijing and Tianjin. Therefore, the focus of this paper on Baoding tourism is not the cultural attractions in the urban area, but the tourism products with the theme of rural consumption. Products should not only be rich, but also highlight the characteristics of vast areas. There are both connections and great differences between tourism products, so that tourists can enjoy leisure while enjoying the rural scenery. Consumers living in Beijing and Tianjin in the metropolis have a desire to get close to rural life, so the signboard of Baoding tourism products should be rural theme. When creating tourism products, we should "transcend the vulgarity of agricultural life without showing the elegance of urban life", so that they can feel the happiness of agricultural tourism without fully understanding the hardships of agricultural production, and let them feel the flowers in agricultural tourism products in a fog.
(eight) improve the tourism base, the main and auxiliary tourism products cleverly connected.
A tourist base is a combination of various tourist products. Although the direct consumer goods of consumers are scenic spots or scenery, just these scenic spots or scenery can't bring consumers a feeling of enjoying themselves. Tourism base can overcome the above shortcomings and include a variety of half-life products related to core tourism products, including tourist souvenirs, accommodation, catering, etc., so that consumers can enjoy it. The tourism base built within 0/00 square kilometer of Fiona Fang/KLOC with the brand of Qing Xiling Mausoleum not only relies on the Mausoleum of Qing Emperor and dense pine and cypress, but also includes beautiful scenery along the way, special agricultural products, farmhouse dining and farmers' living customs. The interesting and well-equipped Wanglong Mountain Villa pushes the tourism process to the extreme.