question 1: how to create and operate WeChat official account? First of all: Go to mp.weixin.qq and click "Register Now" in the upper right corner to start registration.

Step 1: Fill in the basic information, that is, your account secret (you need it to log in to WeChat official account in the future).

step 2: mailbox activation. After completing the previous step, a verification email will be sent to your email address, log in to your email address, and click on the long link to complete the activation.

step 3: select the type. Choose different ones according to your needs. Individuals can only subscribe to the number. Pay attention to carefully read the differences between different types, and the subscription number and service number are the most commonly used. Subscription number can send 1 messages in groups every day. By default, there is no menu (it will be opened automatically after authentication). The service number can send 4 messages in groups every month, and the menu function is turned on by default. If you have a lot of information, mainly to provide more push information for followers, it is recommended to choose a subscription number. If you don't have much information, but you want fans to enter WeChat official account to check the information themselves, you can choose the service number.

select the subscription number here (please choose it according to your own needs)

Step 4: information registration. Select your subject information, as shown below. We choose enterprises.

after selecting an enterprise, the following information will be displayed, such as the company's full name, business license number, operator information, telephone number and so on. Note that the subject information needs to be verified here. There are two ways to confirm the payment to the corporate account and manual way. If conditions permit, it is recommended to choose the former, which is efficient and takes a long time to review.

step 5: the last step is to complete some basic settings of wechat, and the whole process is completed.

Question 2: How do individuals operate a WeChat WeChat official account? If you are operating Xiaobai | Why is WeChat WeChat official account losing its powder

As a newcomer to the workplace, Xiaobai doesn't have enough experience and skills. boss asked you to try to operate a WeChat WeChat official account, and the pressure followed. You know that you have to operate this number well, and you know that it is certain to increase your powder. Then the question is coming, but what should you do if you don't know anything? You just read a few soft articles about operation, and you have no actual combat experience, and no one has brought them. You just tried to do it for a few days by yourself, only to find that you lost powder every day, so you panicked ...

I gave you a little bit about why you lost powder

1. The quality of the articles is not uniform

The content quality of the articles is high and low. You may be enthusiastic about going to work today, and the articles you write are also of good quality and quantity. When you find that the reading volume has skyrocketed, you feel so awesome in an instant, as if you have mastered the operation skills; However, the next day, you thought that the reading volume of today's articles would be very high, hehe, you think too much, and your attitude towards the content, fans can understand between the lines. Sean's "Operation from scratch" said that it is not difficult to do good deeds, but it is difficult to do good deeds for a lifetime. Similarly, it is not difficult to write a good article, but it is difficult to write a good article every day. So you get it?

2. There are too many advertisements in the content.

Boss gives you this number, besides increasing the number of fans and reading, there are also other tasks, that is, brand promotion or product marketing. Then it's time for you to have a headache again. How can you advertise in the article so as not to disgust fans? I will tell you this method with my own experience. Since WeChat official account's fans are relatively stable and don't fluctuate greatly, it means that these are people who have been paying attention to you. Advertisements should be played, but not too frequently, almost twice a week, and more fans will definitely resent it.

3. If the activity is not done well, it will lose its powder.

The activities in WeChat include online activities, offline activities and H5 activities. Although these activities can increase a lot of powder in a short time, if the quality of the activities is not good, it is likely to lead to rapid powder loss during the activities. First of all, high-quality content is very important, so that the conversion rate will be high.

How to solve the problem

1. Don't think that the pursuit of pink is rising, but pay attention to the quality of fans, okay?

To subdivide WeChat official account vertically, the target population must be well positioned. First, seed users should be absorbed, and the conversion rate should be improved. Only in this way can you be confident to do this number better.

2. Positive interaction

Fans will reply to you backstage. If the content they sent may not be in line with what you originally wanted to convey, you still have to answer. If you ignore it, you will also be detained.

3. Activities should be quality-oriented, starting from serving users and satisfying users' experiences.

Doing activities is not only to increase profits or bring benefits to your own enterprise, but also to satisfy users and achieve the company's goals, so as to achieve a win-win effect.

Well, Diandian, who is learning at will, is not a big cow, and his experience is not rich enough. Let me tell you some of my own summaries. I hope you can gain something and add your own thinking to run WeChat WeChat official account well.

question 3: how should enterprise WeChat official account operate? On how to do a good job in enterprise WeChat official account, I have made a summary in several directions, hoping to help you.

1, clear positioning, clear reasons

To be a corporate WeChat official account, we must first think about why I should pay attention to you from the perspective of the audience. What's the use of paying attention to you for me? For example, if you are doing beauty, don't make a brand account directly. You can make a beauty encyclopedia. Maybe you have been talking about methods and sharing skills for four days, but one day you send an advertisement, which will make it easier for people who pay attention to it.

how to effectively position the enterprise WeChat official account?

first, industry+skills, the combination of industry and skills and methods to which the enterprise belongs;

second, industry+comments, which cut into enterprise information by evaluating the industry;

third, enterprise+people, the combination of enterprise attributes and specific people;

fourth, enterprise+subculture, the combination of enterprise attribute and internet subculture;

5. Region+industry+information, the combination of enterprise's regional attribute, industry content and information.

2, as long as the seed, no KPI

For the enterprise WeChat WeChat official account, fans are not the ultimate goal, as long as there are seed fans and become seed users, this is the goal. Simply relying on KPI for assessment will only make the operation behavior less human and emotional, and no one will be interested in facing a cold face. Relying on numbers to speak will inevitably make operators lose their direction and forget their due value mission.

3. Get rid of the baggage and create value

Get rid of the corporate baggage, so that WeChat official account will not only become the mouthpiece of enterprises and brands. The essence of communication is transmission, not broadcasting. To make the content you write help the audience pass it on to your friends, such content generally meets one of the following conditions:

First, it is related to yourself and useful to yourself;

second, subvert common sense and solve questions;

Third, take advantage of the hot spots to express ideas;

Fourth, help others and create an image;

fifth, interesting and unpopular, looking for talk;

4. Activities should be supplemented, and interaction should be emphasized.

Activities should be supplemented, and it is not recommended to move the series of activities. Many hot events or creative activities are not planned, but they need creative signs and inspiration. Enterprise WeChat WeChat official account is to truly reflect the characteristics of enterprises. For example, emotional accounts can regularly answer all kinds of puzzles encountered by fans in their emotions every week, and solve the process of chasing and being chased with fans.

5. Utilitarianism is explicit and intention is extended

Enterprise WeChat official account is the product of the enterprise, and it is inevitable that the business interests and sales requirements of the boss are indispensable. But this does not mean that the account is made to sell things and services. Sometimes, we might as well take an extra turn, only recommend good things and services, and take our own products with us. Secondly, it will not produce too much rejection for fans. Utilitarianism is indispensable, but it is good to show it internally and know it yourself.

Question 4: How to operate a personal public account 1, and use personal micro-signals to promote the operation of WeChat WeChat official account, not to ask users to directly search for so-and-so attention on WeChat.

2. Momo message board on mobile phone. There are many people who play WeChat in the vicinity. Momo information should also guide users to pay attention to WeChat official account.

3, mobile phone micro-vision original video, comment and promote micro-vision, get a micro-vision number, and the information should guide users to pay attention to WeChat WeChat official account. If you have nothing to do, you can comment and like others, and you can also shoot some micro-videos and publish them yourself.

4. Mobile phones come and go together to post posts, and comments and propaganda come and go are a mobile social software made by Ma Yun, which can make an attractive cluster and guide users to pay attention to our WeChat official account. .

5. There are many users who use computer Weibo to promote WeChat WeChat official account and play Weibo, because it is very fast and convenient for Weibo to pay attention to news information.

6. Promote WeChat WeChat official account by using QQ function of computer. As long as almost everyone who can surf the Internet has a QQ number, then we can use QQ function to increase fans for WeChat official account. For example, QQ friends, QQ space and QQ group can all be used. When guiding users to pay attention to WeChat WeChat official account, we should advertise less and use some methods to guide users.

7. Use forums and communities to promote WeChat. There are many local forums, technical forums and industry forums in WeChat official account. You can use these platforms to promote WeChat WeChat official account.

8. Use other people's WeChat WeChat official account to promote it. Many netizens may not understand it. You can pay them to help you promote it, and you can find people you know to cooperate. Some WeChat WeChat official account have the function of a community, where many people communicate every day, which is equivalent to a mobile phone forum. You can also communicate with netizens there to guide users to pay attention to WeChat official account.

9. Use the classified information network to promote the classified information network of WeChat WeChat official account like People's Network. As long as it can publish categories, it should publish as much as possible, and insist on publishing a message every day.

11, use the WeChat navigation website to publicize the WeChat public account. Baidu, a WeChat navigation website, has searched a lot. You can submit your WeChat WeChat official account to these platforms, some of which are free, and you can also spend money to let these platforms help promote it.

11, there are many WeChat official account Witkey task networks that use task networks to recruit people to promote WeChat.

12, using Baidu Post Bar, we know that WeChat official account Baidu's products are always very crowded, such as Baidu Post Bar, Baidu Know, Baidu Library and Baidu Experience.

13, use relatives and friends to help publicize WeChat official account's own operation of WeChat WeChat official account, and you will know yourself, but I didn't expect others to help you.

14, use free gifts to promote WeChat official account. As long as your things are good and free, Shao Lianhu's blog believes that many people want them.

15, using the WeChat red envelope mode to promote the public account WeChat has a red envelope function. I didn't send it, but I grabbed the red envelope, which is very interesting. Create a WeChat group, ask users to join, and then use red envelopes to attract users to join. To join the group, we must pay attention to WeChat WeChat official account first.

16, using fun test games to attract users' attention. Fun test games, like riddles, have an interesting story, and users are eager to know what the answer is after reading them.

17, use the official website to promote WeChat WeChat official account. What do you do? I believe many enterprises, companies and individuals have their own official websites.

18, use soft text to promote what we do in WeChat WeChat official account, so you can write some articles in this field, preferably with pictures and texts.

19, use video to promote WeChat WeChat official account. You can take some company videos and upload them to Youku, 56 and other video platforms, and insert QR code pictures into the videos.

21. Make use of speeches and training activities to publicize what you do in WeChat official account, so you can organize an activity and organize a training.

21. Use blogs to promote WeChat WeChat official account blogs like Sina Weibo, Sohu Blog and independent blogs. Everyone can open a blog platform or set up their own company or personal blog.

22. Use the network disk to promote WeChat WeChat official account network disk like 115 network disk, Baidu cloud network disk, etc., and Sina also has a network disk that I have never used.

23. There are many media platforms in WeChat official account that use media to promote WeChat, such as some newspapers, news platforms and broadcasting platforms. You can pay them to help promote it.

24, imitate other people's operation methods to add powder to operate WeChat WeChat official account.

25. I don't know about the third-party software that uses third-party software to powder WeChat official account WeChat and WeChat official account, but some functions of WeChat official account are very good, including lottery, games and other functions.

26. Use customers to help you promote WeChat. Many merchants in WeChat official account are ... > >

question 5: how does wechat WeChat official account operate? 1. Authentication for WeChat is very important to enhance the trust of enterprises, so we should try our best to pass WeChat authentication earlier, and the more difficult it will be to handle it later, the chaos will be followed by the rectification.

2. Never sit at home and study WeChat marketing alone. Go to some QQ groups of WeChat marketing frequently to see what everyone is talking about. You can learn a lot in these groups.

3. Push, you don't have to push articles every time to promote some small knowledge and skills and jokes. Traveling and driving by car are also good methods. As long as it can help potential customers and readers, you can push a piece of content like Weibo every time. Because the amount of information is small, it will not affect the life of subscribers and you can learn new knowledge. Such a public account is very popular.

4. When I meet many people, I often use WeChat to promote my products to my friends, which is a mistake. Doing so may make you lose this friend. If you want to use WeChat to do business, please re-apply for an account to sell products made in < P >. Never sell products to your friends. This will make your friends feel that you are too impersonal and utilitarian, and many friends will leave you.

5. It is very important to choose the right pictures for the content of WeChat. You often go to Weibo and websites to get some pictures from the industry, and you should pay attention to details when doing WeChat marketing. And the pictures and texts should be matched, and the texts should not be wrong. Subdivide the section, because the section is for customers at different levels to choose and share, and it also gives readers room to choose.

6. It is best to push content in the evening or afternoon, because it is necessary to consider that readers have enough time to read during these periods, and pushing content during the day is suitable for product promotion, when customers can order products and bring real sales of products.

7. Enterprises should learn to serve 511,111 WeChat customers first, and how many users do not represent marketing.