Casarte brand positioning: the leader of elegant life.
Casarte Brand Slogan: Creating Household Appliances Lifestyle.
Second, casarte product camp
Have a complete product line with high quality.
Casarte takes artistic household appliances and embedded integrated cabinet appliances as its main product lines, and owns refrigerators, wine cabinets, air conditioners, washing machines, water heaters, kitchen appliances (range hoods, cookers, disinfection cabinets, ovens, steamers, dishwashers, etc.). ), small household appliances (coffee machine, bread machine, juicer, blender, orange machine, warm cups and saucers, electric water heater, microwave oven, etc. ) and integrated cabinets.
Third, Casart technology and materials.
1 and every product of casarte adopts precision manufacturing technology.
Every casarte product has gone through hundreds of modern manufacturing processes, including bending, stamping, grinding, polishing, cutting, wire drawing, adsorption, foaming and other fine chemical processes, and some parts with high precision requirements are hand-made. Such as: the handle of refrigerator, the edge of cabinet, the handle of cabinet, etc.
Every process link is carefully created by Casa Imperial Capital, and it is committed to pursuing high-grade, exquisite, clean, concise, seamless, integrated components, exquisite and eternal reliability and various details, including flush, seamless, perceptible quality and material integrity. These unremitting pursuit of details are integrated into the essence of Casart craft.
In order to ensure the product quality, many functional accessories of casarte products have to be tested for 6,543,800 times during the design and production process. For example, the refrigerator door switch has passed 300,000 normal use tests.
Every product of Casart is made of timeless materials.
Stainless steel, which is resistant to weak corrosive media such as air, steam and water, and chemical corrosive media such as acid, alkali and salt, has been tempered by engineers in Casart, showing products with aesthetic requirements, such as wiredrawing materials that reflect Leng Yan luster with the passage of light, reserved matte materials, elegant and quiet relief materials, etc. These high-quality stainless steel materials have become the iconic business cards of casarte products.
Glass, as an artistic material, was originally solidified from acidic rocks ejected by volcanoes. Because of its transparency, light transmittance and strong resistance to acid, alkali, salt and chemical reagent gases, it has become the second main material of Casarte products besides stainless steel. Casarte uses safety glass, art glass, energy-saving glass and other materials to give consumers a perceptual aesthetic and use experience.
Iv. Casart Design Team
Casarte has 8 design centers and 28 cooperative R&D institutions (such as Massachusetts Institute of Technology) around the world, and has more than 300 designer teams across many countries (Italy, Britain, Germany, France, the United States, Japan, China 12 countries) led by many famous designers in the industry. The powerful star team has won many praises for casarte products, and won international laurels for its excellent design concepts for several years in succession, including Business Week's annual design award, Plus X award and German Red Dot Supreme Award.
Casarte's design concept: "Draw inspiration from exquisite life and create eternal artistic quality".
Verb (abbreviation for verb) Casart manufacturing and supplier resources
Casart has 29 manufacturing bases around the world. Under the guidance of unified design language, the product suppliers are TEKA, Kuppersbusch and Fisher &; Paykel has manufacturing plants in Germany, Italy, Spain, Portugal, New Zealand, Australia and Mexico.
100% casarte products are the crystallization of international cooperation; 80% of the product lines are imported from abroad or produced in cooperation with foreign countries. For example, 60% of kitchen appliances are made in Europe.
Sixth, the honor of Casart.
In 2006
In the product research and development stage in casarte, the first batch of product designs won the highest honor of "China Red Star Award for Innovative Design"-the "highest gold award" awarded by China Red Star Award Committee for Innovative Design.
September 20(th), 2007
Haier held a new brand and new product launch conference in Beijing with the theme of "Now, Entering the Future-casarte Life Tasting", which marked Haier's launch of high-end brands in casarte.
In 2007
Casarte washing machine was awarded the "IF Design Award" by the Design Center of Hannover Industrial Forum, which is known as the "Oscar in Design".
March 2008
Casal's specially designed three-door refrigerator won the highest award of "Red Dot Design Award" selected by German designer Zentrum Nordhein Westfalen-"Red Dot Supreme Award".
May 6(th), 2008
Casarte French door-to-door refrigerator has become the only brand in the home appliance industry that won the 24th American Golden Hammer Award.
June 2008
Casarte Italian three-door refrigerator won the German Plus X Award for its excellent design. Casarte has become the only refrigerator brand in Asia to win this award, and the number of award-winning products ranks second in the world. This is the third time that casarte refrigerator has been approved by European authorities.
September 2008
Casarte Italian three-door refrigerator won the 2008 "Idea International Design Excellence Award 08" (family life category) jointly selected by Business Weekly and IDSA. This is the only refrigerator product that won an award this year.
May 2009
-ICEC (World Creative Economy Research Center), the world's authoritative creative economy research institution, announced the list of the top ten creative products that affected the world in 2008, and Lexus and Apple Computer also won awards.
May 2009
In the "2009 China High-end Refrigerator Trend and Industry Development Summit Forum", casarte Italian three-door refrigerator won the award of "Most Worth Buying in 2008-2009", and casarte French two-door refrigerator won five awards such as "Classic two-door refrigerator in 2008-2009".
September 6(th), 2009
At IFA in 2009, casarte French refrigerator won the "Best Technological Innovation Award in 2009" jointly organized by China Household Electrical Appliances Research Institute and China Industrial Design Association.
September 9(th), 2009
The latest "casarte Double Drum Washing Machine" won the "Top Ten Energy-saving Star Products" award in the washing machine industry.
September 29(th), 2009
"casarte Double Drum Washing Machine" held a product launch conference in Beijing, and showed its original "S-e double balance ring technology" to the whole world.
March 26, 2065 438+00
Casarte held the 20 10 Global Tasting Meeting of casarte Style Life in Shanghai, and released the four major trends of global kitchen development in 20 10-integration of kitchen appliances, environmental protection and low carbon, intelligent life and professional kitchen. At the same time, it revealed that the development trends of high-end refrigerators in the future are large capacity, drawer-type, multi-door, intelligent and green and low carbon.
Seven. Casarte's Market Performance and Growth Prospects
Casarte products have proudly entered nearly one million high-end families in China, bringing quality life to high-end people in China. More than 4,800 sales stores have been established in more than 200 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Nanjing. According to the Ipsos brand survey in 2009, the brand mention rate of casarte among high-end people in China's first tier cities has reached 29%.