How to design the layout of department stores

The layout design of department stores should not only meet the requirements of brand display and sampling, but also consider the transition and connection between brands, regions and stores, so that brand display and sampling can meet the requirements, and at the same time make brands an organic part of stores. Shopping center format pays more attention to the relationship between public areas and brands, the display and display of each brand itself, and does not particularly emphasize the transition and connection with other brands.

According to the architectural structure of many department stores in China, department stores are divided into the following types:

Linear types: straight, arc and broken; Radiation: L-shaped, U-shaped and V-shaped.

what is the most common? One word? And? L-shaped Department stores, we analyze the spatial pattern design of these two kinds of department stores.

　? One word? Spatial pattern design of department stores

pattern design of nakajima district

① The height design of nakajima depends on the height of the ceiling and the requirements of industry category display. In general, the shelf height of high cabinets in department stores is 2.4 meters or 2.6 meters.

② The columns in the central island area should be included in the middle of the container as much as possible, but if they are in the middle of the public area, the display surface or atmosphere rendering should be considered.

③ the length of high cabinets in the central island area should be determined according to the brand structure and building volume. For the design of Zhongdao District with good brand and high awareness, we can consider making containers in Zhongdao District longer and taller. No money.

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(4) Is the high cabinet in Nakajima raised on both sides or on one side? The principle is to be high on both sides, otherwise the design of the dressing room is difficult to deal with and the effect of brand display is poor. Of course, some stores are long in length, so we suggest changing the pattern style and division method locally to avoid monotony, rigidity and neatness caused by too uniform pattern.

⑤ does the spatial pattern design of the central island adopt the form of combining high and low, or combining high cabinets with retreating? It depends on the position of the column, the area of the central island and the length of the high cabinet. If the column is not near the passage line and the depth of the island area is about 5 meters, it should be treated in the form of height and retreat, which can increase the spatial scale of the passage and is good for the brand's display image. If the island area is large and deep, the combination of high cabinets and low cabinets should be adopted to meet the requirements of transparency of the store.

handling of both sides of the elevator

① If both sides of the elevator are secondary halls, the combination of high cabinets and low cabinets or the combination of transparent high cabinets and high cabinets should be considered. The back of the high cabinet, as a part of the public area, should be treated in a unified way to improve the visual effect of the store. Special attention should be paid to the fact that the secondary side hall should not be used as a lintel as far as possible, because the location of the secondary side hall is a node with large passenger flow, and if the flow direction or space is too crowded, it will cause poor passenger flow.

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② if there are passages on both sides of the elevator, some of them should be treated with low cabinets, which can make full use of the effective area, enhance the business atmosphere and ensure the transparency of the store.

③ the pattern design around the hollow. As the public space of the store, it is necessary to ensure the reasonable crossing of its line of sight. Therefore, it is not appropriate to make high cabinets on all sides around the hollow, and at least two sides should be ensured to provide customers with places to stay. Make the hollow truly become the core and hot spot of the store, and at the same time ensure the orderly interaction around the hollow.

the layout design of the side hall

the layout design of the side hall should be determined according to the different industries and the width of the passage. If the side hall of the shoe area and youth leisure is too deep, you can generally consider the combination of high and low; For men's wear and women's wear, if the channel is too narrow, we can consider the treatment of retreating inward, but the model table is mainly open; If the high cabinet achieves the channel line, consider arranging window treatment to increase the visual effect of the store.

? L-shaped Spatial pattern design of department stores

? L-shaped Department stores and? One word? What's the difference between department stores? L-shaped The direction of passenger flow in the store is more complicated, and there are more nodes gathering and dispersing on a single plane. One word? Department stores, but if handled properly, L-shaped The visual effect of department stores is richer, the display of stores is fuller and the shopping atmosphere is stronger.

for? L-shaped Store and? One word? There are two differences between the stores. We should give enough consideration to the change of flow direction and the increase of nodes in the layout design of the central island area, the layout design of both sides of the elevator and the layout design of the side hall. Especially at the turning point of the L-shape, the direction of the high cabinet should change with the change of the channel, so as to ensure the sufficient permeability of the store and not make the store have a dead corner. At the same time, the spatial pattern design should be changed according to the change of industry and pattern at the node to meet the flow of people in all directions and the unobstructed sight.

of course, the above explanation is only the most common problem in the layout design of department stores. As an increasingly prosperous and ever-changing modern department store, there will be great differences due to different business types, different building structures, different regions and different consumer cultures. However, the principle of spatial pattern design is the same: not only to meet the requirements of brand display, but also to take into account the relationship and excess between brands, brands and stores, brands and floors to ensure the overall atmosphere of stores.

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