Description of the target customers:

The target customers are:

1, ordinary students or couples, RT-Mart and Pastoral Institute of Nanjing University of Science and Technology Taizhou Institute of Science and Technology is not far from the convenience of students to come to spend.

2, nearby residents and office workers near the RT-Mart there are several neighborhoods near the residents are also many, our store environment is elegant, well-equipped for them also have a certain attraction.

Market capacity or the enterprise's expected market share:

With the improvement of people's living standards, people will know more and more to enjoy life, so the market potential is huge, the profit is also considerable.

There are three or four neighborhoods in the vicinity of RT-Mart, but currently there is only one cafe, Wanda Starbucks, with a market share of 50%.

Trends in market capacity:

With the improvement of living standards, people will care more about their quality of life, drinking coffee is a way of self-mood relaxation, but also usually pass the time and friends chatting and partying in a good place, at present, the crowd of people who drink coffee are white-collar workers, family combinations, student groups, wage earners with stable incomes.

SWOT analysis

Strengths

1, there are few similar places of consumption nearby.

Weaknesses

1, less experience in starting a business for the first time.

Opportunities

1, close to the university town, will bring more traffic.

2, With the increase of consumption level, more and more people.

Threats

1, more and more restaurants will be competitors.

2, RT-Mart in the KFC and other well-equipped consumption will pursue high-grade consumption places of entertainment programs places will bring more challenges.

Fourth, the marketing plan

3, location

(2) the main reason for choosing the address:

change the address of a large supermarket, convenient transportation close to the residential area, the flow of customers.

(3) Sales method (choose one and tick)

The products or services will be sold or supplied to:

□ final consumers retailers □ wholesalers.

(4) Reasons for choosing this method of sale:

Coffee is a disposable consumer product.

V. Business Organization

The business will be registered as:

Individual Business Enterprise□ Limited Liability Company□ Wholly Owned Individual□ Other□ Partnership

Proposed Business Name: xxxx

Employee of the business: xxxxx

Monthly Salary of the position: < /p>

Owner or Manager Barista Pastry Chef

I. Operation Mode

Form of technical cooperation. Combined with the characteristics of our business, leisure coffee shop, we recommend that the partners in high-grade office buildings, CBD business district, high-tech parks, Internet cafes, stations, movie theaters, marinas, or other market gaps and other geographical location; unified decorative style, unified products; headquarters to provide technical support (including personnel training) and product (coffee beans, tea) distribution.

Second, products and services

1, product and service description

Sale of coffee, tea, alcohol, simple meals and other commodities, and provide guests with an excellent environment and services, so that consumers here to show a kind of taste, experience a culture, send a kind of emotion, so that the coffee bar has become a good place for business and leisure, couples gatherings. Good place.

These businesses are not in conflict with the industry of the owner of the investment venue. On the contrary, it can complement the customer source of the owner of the investment venue.

2, the competition

Peer competition pattern is favorable to us, can better enhance our visibility. Relatively speaking, our management level, product and service quality, have considerable advantages.

3, resources, technology

Coffee store is a requirement of the scale and grade of the industry, but also a product and service requirements of the industry, after all, with its high consumption color, the consumer is bound to care about their own consumption value of the full embodiment. To achieve these, the investor's resources, technology has high requirements. Investors choose to join the cooperative approach, on the one hand, access to adequate resources, advanced equipment and technology, on the one hand, but also to avoid a lot of business risks.

Three, market analysis

1, market demand

(1) stable old customer resources.

(2) Office buildings and hotels sources.

(3) Shopping and entertainment venues.

(4) Mature residential neighborhoods.

(5) Foreign enterprises and the region's many IT companies, companies and other emerging industries.

(6) such as the region's many schools, among the staff and student couples is also a potential source of customers.

2, the industry development trend

(1) the rapid development of the coffee consumer market has become a major trend of urban consumption, the market has been the end of the pre-cultivation. Nestle, Maxwell, Columbia and other international coffee companies have set up branches or factories in China, according to a survey in 12 inland cities, 32% of urban residents drink coffee. In addition to Shanghai, Kunming, Xiamen, Hangzhou and Tianjin are among the regions where more than 30 percent of the population has drunk instant coffee in the past year.

2) Coffee is becoming more and more popular, and the charm of culture is the charm of the market. Simply instant coffee is far from being able to meet the requirements, and consumers are beginning to recognize the brand and style of coffee and know how to enjoy the pleasure of coffee.

(3) Education level, monthly family income and frequency of coffee drinking. It means that coffee, a beverage imported from the West, is a lifestyle that symbolizes the dominant class in mainland China.

3. Competition Analysis

(1) Indirect competition with strong brand stores.

At present, Starbucks (StarbucksCoffee), as well as Old Tree Coffee from Taiwan, Cross-Strait Coffee and so on, are all in a tie.

(2) direct competitors. The audience of small cafes is relatively small, and there are no other cafes within a 1-kilometer radius, which is a necessary factor.

(3) marketing planning

The use of the franchise brand and resource advantages, the rapid establishment of the Royal Belgian visibility, reputation, and stabilize the old customer base.

Fourth, the promotion plan

(1) publicity

For the residents of high-grade district, can be in the parking lot of the nearby shopping places, to the car people to send a beautiful advertising leaflets (DM) and gifts, leaflets can also be made into coupons form.

(2) event marketing

① student parties, reading activities. Contact to join a few important universities in the region of the student organization, held some salon parties, reading activities, as usual, is conducive to enhance the taste, attract students and young people to consume.

② When the time is ripe, you can also organize a "coffee and life" as the theme of the essay campaign.

(3) service marketing

① Establish a membership card system. The name of the member is printed on the card. The discount rate of the membership card is not high. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for waiters to address consumers. Especially if the consumer and others together, and the waiter can publicly call him (her) as Mr. and Miss xx, they will feel very respected

② personalized service.

Put some promotional items on the table, the content is about the knowledge of coffee, stories, etc., on the one hand, can enhance the taste, to enhance the atmosphere, but also to increase the consumer's good sense of the brand.

For a number of consumers who come together with a special explainer. If they are interested, you can introduce them to the name of various coffee, origin and other related knowledge. You can also let them participate in the coffee making process.

First, the background of entrepreneurship

China's rapid economic development today, the market is becoming more and more perfect, the goods are becoming more and more abundant, whether it is a productive enterprise, or business, as long as you grasp the logistics of this link is equivalent to mastering the lifeline to the whole body. Electronic information age, developed information, the competition of the market around is the competition of time, is the time required to complete the fastest speed of our customers need services.

The economic development of the whole north of Jiangsu Province and Lunan provides a broad space for the development of logistics, and we have seized the Xinyi area, an emerging transportation hub city, a good industrial and agricultural base to rely on, and preferential entrepreneurial policies as a backing to make our entrepreneurship have a very good platform.

Second, the creation of the company

Centaline Logistics is committed to integrating regional logistics resources, the company is located in the emerging transportation hub city --- Xinyi, is oriented to the surrounding areas of the regional logistics company, the main business The company takes the organizational form of a limited liability company, the company's rights and interests are owned by the investor.

Three, the company's development plan

The first year, the company was established, the establishment of warehousing, office space, the completion of the business process design, the construction of the information platform, the completion of the initial business relationship network in the Xinyi area, and try to develop the surrounding areas.

Starting from the second year, the company will cooperate with companies in the neighboring areas and ****build a regional logistics network. Gradually, we will contact business with domestic and foreign companies and become their logistics service provider in Lunan and North Jiangsu.

The long-term plan is to develop the company into the most powerful logistics company in the Central Plains, with business covering the whole country, involving overseas business and complete technical facilities.

Fourth, the company's composition and management

The company's founding staff for the Institute's four students, respectively, e-commerce majors, accounting majors. We will hire Mr. Zhou Yuquan as the company's logistics technology consultant, the former director of Xinyi Railway Freight Mr. Guo Jingmin as a business development consultant.

We will recruit some logistics technicians, computer personnel with experience in e-commerce platform development and people with relevant work experience to form the initial company.

We will be people-oriented, in line with the "all for one, one for all" service concept, to create a humanized service logistics enterprises, to improve the quality of staff, enhance the team concept for the survival of the enterprise as a fundamental, to create a first-class service, first-class enterprises.

Five, the company's service concept

Our service purpose is: more convenient, safer, more punctual logistics services. Our goal is to build the company into a larger logistics company within a radius of 150 kilometers with Xinyi City as the center. The company's business scope of domestic and foreign logistics intermediary, transportation services, electronic logistics, management services, packaging logistics, a comprehensive logistics company.

First, the project construction background

In the Yu County Party Committee Organization Department of the college student village officials rooted at the grassroots level, innovation and entrepreneurship under the constant guidance and encouragement in the Shangsha Township Party Committee and the government's correct leadership and careful guidance, give full play to their own professional strengths, combined with the local realities, to guide the majority of farmers actively Entrepreneurship income, the creation of fish, ducks, chickens, three-dimensional mixed farming center.

The project's economic and social necessity evaluation

The village of Qiulin is a traditional agricultural village with a large surplus labor force. Due to the low yield of planting and the special geographical location of Xiaogang Village, resulting in a large number of laborers go out to work, how to strategically adjust the structure of the rural economy and rural industrial restructuring of the important period of this bottleneck, increase the income of farmers, has become a difficult problem in the current.

Autumn Forest Village, the masses have the traditional habit of farming, farming enthusiasm, but due to a single species, production of primitive, backward technology, and epidemic prevention work is not in place, resulting in a low survival rate or even cause a large number of fish and ducks died, to the farmers caused great economic losses, a serious blow to the farmers' enthusiasm for farming. In addition, the smaller scale of farming does not give farmers the economic benefits they deserve, so let the farmers really do farming to increase income, solve the problem of rural surplus labor employment, is the urgent issue of rural farming.

Third, the market demand analysis and forecast

Aquatic products and poultry as daily consumer goods, the market demand space is huge. Thousands of tables, hotels, hotels, etc. everywhere is to show the charm of the place. Fish, ducks, chickens breeding industry is pregnant with huge business opportunities, with the people's living standards continue to improve, consumer demand will rise year after year, the market all the way to the good.

Based on the reality, focusing on the Yu County regional location and market characteristics. Local market fish, ducks, chickens, most of which are supplied by foreign farmers, transportation costs accounted for a large part of the cost of the product, resulting in a much higher market price of the product, and consumers generally respond to the low quality of the product, the vast majority of consumers are more willing to buy local local specialties farming products. Therefore, high-quality local specialties farming industry in our county has a greater development potential and prospects.

Fourth, the project construction content and scale

1, scale

farm **** has a watershed area of about 23 acres, the mountain area of about 40 acres, the farmland structure of the distribution of a reasonable, suitable for three-dimensional aquaculture development, the overall planning of the mixed farming of the four big fish 40,000 tails, meat ducks 1,000, 1000 local chickens. The overall plan is to have 40,000 mixed fish, 1,000 meat ducks and 1,000 native chickens.

2, specific construction content

(1) farm reconstruction

Branch repair and drainage diversion construction, preliminary planning and construction into four major blocks of water surface farming area, is expected to invest 10,000 yuan.

(2) Breeding shed construction

Preliminary construction of six duck houses, four chicken houses, four chick houses, the first phase of investment 15,000 yuan.

(3) other costs

Forage planting costs 2000 yuan, the purchase of chickens, ducks, fish fry costs 6000 yuan, feed costs 40,000 yuan, epidemic prevention costs 6000 yuan, the bayous contracting fee of 8000 yuan/year, the rental of caretaker place fees 3000 yuan/year, daily expenses yuan 10,000 yuan, total: 75,000 yuan

Total investment in the first period: 100,000 yuan

V. Project Investment Benefit Analysis

Each duck revenue of 5 yuan, according to the survival rate of 85%, is expected to each batch of ducks revenue of 4,200 yuan, a year of 5 batches, revenue 21,000 yuan

Each chicken revenue of 7.5 yuan, according to the survival rate of 85%, is expected to each batch of chicken revenue of 6,200 yuan, a year of 2 batches, revenue 124,000 yuan

Each chicken revenue of 7.5 yuan, according to the survival rate of 85%, is expected to each batch of chicken revenue of 6,200 yuan, a year of 2 batches. The gain of 12,400 yuan

Expected fish farming gain of 30,000 yuan

Expected gain of 53,000 yuan

Six, the source of funds

The farm and the villagers of the joint venture, the individual investment of 40,000 yuan, in order to make the farm as soon as possible on the formal, better and faster development. Now in urgent need of funds 60,000 yuan, I hope the higher leadership to be policy and financial support.

In summary, the project is a small investment, quick results, anti-risk ability, has a strong scientific rationality and feasibility. In the third year of implementation of the project will be able to recover the investment, and more importantly, can play a demonstration role in leading the guide a way to get rich, to stimulate the enthusiasm of the majority of villagers to innovation and entrepreneurship, to show that the county college student village officials rooted at the grassroots level, the pragmatic spirit of rural service.