compared with the endless expansion of customers, if beauty salons want to operate better, retaining customers is the real key. However, "the ideal is full and the reality is very skinny", and many beauty salon owners complain that customers are too difficult to stay. Faced with this problem, how should the beauty salon management solve it?

setting an elegant environment

customers go to beauty salons for two purposes, one is basic skin care and the other is physical and mental relaxation. Here are a few key words: clean, comfortable, convenient, lively, bright and colorful, which are the first elements for guests to stay for beauty care after entering the store.

for example, you see a dessert shop in the street, and the decoration inside is uncomfortable and the hygiene is not well done. Although it tastes good, you probably won't go there for the second time.

In the same way, beauty salons, like dessert shops, not only pay attention to technology, but also customers attach great importance to the environment of beauty salons. Therefore, to create a warm, harmonious and harmonious atmosphere in beauty salons, we should not only start from the big picture, such as the overall color layout and temperature of beauty salons, but also do a good job in details, such as clever placement of decorations, music with appropriate styles, and thorough cleaning of dead corners, so as to make customers feel very comfortable in your beauty salon.

Personalized service

Personalization is to build the core competitiveness of beauty salon services with characteristics. If we can meet each customer's special preferences and different needs in a tailored way, we will put the service ahead of the customer's thinking.

beauty salons can record customers' files efficiently, simply and quickly by using the beauty plus management system. For example, the customer's aftercare status, nursing status, personality characteristics, family situation, work situation, personal preferences and taboos, spending power, major events affecting individuals, etc. As long as it is beneficial to the beauty salon, the customer information can be recorded in the file.

after being recorded in the archives, beauticians should effectively use the personal data of these customers and provide targeted services. For example, set birthday reminders and send birthday messages to customers in advance.

Emphasize the professionalism of beauticians

Beauty is not only a technology, but also a science, which is related to the problem of "face". How can you win the trust of customers without professionalism? The technique is a stepping stone, and skin knowledge and product knowledge are the guarantee. If your customers feel that the technique is better than yours after going to other beauty salons, this customer may be lost.

Therefore, a beautician's senior professional ability must be excellent, and every move should reflect the elegance of professionals. A beautician with a good foundation can take some qualification certificates with high gold content, or often participate in some beauty industry competitions to improve his professional ability and enrich his experience. Awards and certificates are symbols of professionalism and honor, which are very convincing. If there are many professional awards and certificates in a beauty salon, it will definitely enhance the beauty salon's ability to retain customers.

Give customers the feeling of value for money

For beauty salons, there are actually many ways to make customers feel that they are worth the money: for example, if the annual consumption reaches a certain amount, they can get free of charge on their birthdays, and various forms of gifts will make customers feel that they are getting more than they are paying, so that the rate of customers arriving at the store will increase.

However, it is necessary to remind you that if you meet customers who only take advantage and don't pay the bill, there is no need to blindly accommodate them. For the permanent customers of beauty salons, we also need to carefully select them. Some customers are more troublesome than their value. If the cost of maintaining a certain kind of customers is too high or too much work needs to be done, the best choice may be to give up these customers, because it is impossible to make everyone your permanent customers.