It goes without saying that any business has certain risks. How to face up to the existence of risks, and how to prevent and avoid risks is particularly important. Bookstore management risk is relatively small. The following is the business plan for opening a leisure book bar that I shared. Welcome to learn!

1. Platform for Action

1. 1 Creation background and brief description of the project.

Book bar is a new service industry, which provides services to meet the spiritual needs of intellectuals and takes intellectuals as the mainstream consumers. Book bar combines the advantages of library, bookstore and teahouse. It can browse fashion magazines or popular novels while people are drinking tea and chatting. It can also make people forget the fatigue of work and the pressure of study and relax themselves in soothing music. It is also a good place for communication and gathering. According to the investigation and analysis, due to the lack of personalized service that meets the requirements of college students, the lack of consumption environment that meets the psychology of college students, and the personal safety of leisure and entertainment design outside, this has always been the top priority of the school. Based on the above reasons, although universities have unique cultural resources, they have not really brought more benefits and convenience to college students, and there is a big gap in the utilization of cultural resources.

Leisure-style book bar relies on colleges and universities, adopts the concept of borrowing power, makes full use of the material assets, manpower and information resources of colleges and universities, carefully manages the book bar, ensures the service quality, and strives to make our book bar service a high-quality service that integrates cultural exchange, enriches information and integrates personalization and characteristics. Let it become a bridge and link between students, teachers and students, universities and society.

Graduation is just around the corner, graduates will have many books that they don't want or can't take home, and the non-immediate transfer of these books will make junior students unable to obtain old book resources in time, so that they will spend more money to rush into the off-campus old library to find books in the new semester. And then what? Idle books, for the students who need to sell the recycled old books to the lower grades, build a platform for the lower grades to buy old books and save them money. You can also advocate the use of old books to spread the concept of environmental protection. Therefore, instead of experiencing the embarrassment of graduation sales and waste paper sales, graduates should let books play the greatest role in spreading knowledge. Donate unused books for free or sell them to leisure books for free. Campus cafes and water bars have become popular, and campus people need quiet and leisure reading space, while campus book bars are trying to meet the needs of college students.

Therefore, our business design team made this business plan. The feasibility and implementation steps of this scheme will be analyzed in detail in the following chapters. The whole plan includes nine parts.

Second, the market positioning

2. 1 basic positioning

Leisure book bar is a leisure club with books as the carrier, which aims to embody a kind of? Freedom? Whatever. The way of life is a kind of? Private? Nostalgia? Pure? Leisure space transforms reading behavior into an urban pastoral style. Enlarge the green, positive and upward meaning of the book infinitely. Excellent books make excellent college students. Book bar is not only the carrier of massive knowledge, but also one of the practitioners of harmonious campus and warm community. Leisure book bar is a link with the same hobby groups, so that such people can really seek a kind of peace of mind here.

We provide? Natural? Whatever. Space, continuity? Humanized service?

You can stay here. Reading? At a loss Meditate? Chat and communicate?

You can stay here. Enjoy loneliness? Share happiness? Thinking about it?

3. Nature and service objectives

3. 1 nature of book bar

3. 1. 1 mode of operation: renting books, selling books, selling tea, coffee and drinks are marketing methods.

3. 1.2 business objective: the entrance is fragrant coffee and delicious meals, and the eyes are friendly smiles and excellent service, creating a relaxed and complacent atmosphere. The green plants in the hall complement the books, and the elegant booth is suitable for two or three people to get together and discuss things. The bar provided by the school can provide tea for students, making the book bar the first choice for students' leisure and entertainment, student gatherings and teacher-student exchanges. meanwhile

In the later period, we will also provide free training seminars for students who take part in the college entrance examination for senior two, so that students can learn useful knowledge, make our model a benign development model of the book bar, and also reflect our safe cultural heritage.

3. 1.3 price positioning: As the book bar is located in the main campus of Anzhi, the main consumer groups are teachers and students.

In terms of price, it is positioned as middle and low grade, which is suitable for college students' consumption level.

3. 1.4 Style positioning: take green as the main tone, and render a romantic, elegant and comfortable atmosphere. It's under renovation.

Classical and modern styles are combined, soft lights are interwoven with tulle, and blues music sets off the ambient atmosphere and does not disturb students' reading, chatting and discussing problems. Let customers with less consumption enjoy high-grade service without sitting in their seats, and meet the needs of different consumers.

3.2 service object

Teachers and students who pursue fashion, love romance, love literature and animation and need a quiet environment.

Requirements of one's own environment

4. 1 The decoration is simple, bright and quiet, but there is a book fragrance.

4.2 There shall be no more than three staff members, and they shall be filled with warm music in a quiet environment.

4.3 Need a good computer, some green plants, fashionable wallpaper and decorations.

4.4 Prepare hot water supply and various teas (prepare teas with different characteristics according to season, weather, men and women, etc.). ).

A good blender for coffee, drinks, etc. You'd better learn a little by yourself. In short, we should be able to meet the students' own needs.

4.5 Books with various themes are arranged in the bookcase by theme. Recreation, entertainment, men and women, computer world, poetry and romance novels, night talk, successful Chinese dream, foreign navigation, etc. Wait for the theme. (According to the theme of each department and major in the school)

4.6 A small single table similar to a coffee shop, a chair similar to a book mall and a long corridor stool (with a desktop) are convenient for teachers and students to sit at any time.

Five marketing strategies

5. 1 Charge by the hour, and charge for entering the house for one hour 1 Yuan. Pick up the number at the place of work and return it when you leave. Other expenses are calculated separately.

5.2 Take a single table on a first-come-first-served basis. When the table is full, you can only sit on the bench, but it is best to have room for books on the bench. This should be developed according to local conditions.

5.3 Students can sit down and order books first, and make the featured books, latest bestsellers and books on various topics in the store into menu books, so that users can order books, and the staff is responsible for bringing them to users. If end users want to buy books, we will give them a discount.

5.4 Write down three chapters of the agreement in obvious places, such as how much compensation should be paid if the book is broken or spilled, or how much discount can be given for sales, etc. For this problem, measures should be taken in advance, such as the equipment and location for putting coffee and tea.

5.5 For used books or processed books, a special bookstore can be set up for consumers to buy.

5.6 The membership system is implemented to ensure the stability of some customers who sell monthly cards, season cards and annual cards, and members can enjoy a 20% discount on consumption in the book bar.

5.7 Establish a bookstore website: 1 Through this website, you can inquire about the books and supplies you want to buy; You can order the books you want to buy; At the same time, it is a free online exchange platform for used books; 3. Introduce the books recommended by the owner and the special books for one week; 4. Express your suggestions and opinions (such as poor bookstore service, unreasonable price, how to go to the bookstore better, etc.). );

5.8 Create QQ group: it is convenient for students to exchange reading experience and experience with each other; Contact us; Send some information to the students in school in time.

5.9 Hold some promotional activities regularly, and hold prize contests, books and gifts on some festivals. On the one hand, these activities attract students' attention and purchase, and expand publicity; On the other hand, the bookstore's position in the eyes of students has been continuously consolidated.

5. 10 set up a special bookcase for second-hand books: you can buy second-hand books in your classmates' dormitory.

Second-hand books are sold at low prices; Establish a free second-hand book exchange platform (between students) where students can put books.

Put it in the bookstore and write down the books you want to exchange; Hold a second-hand book scouring activity at a specific time every week.

5. 1 1 Encourage buying (the more you buy, the more profit you make, and the more affordable the price);

5. 12 support group purchase business: take the initiative to learn from teachers and students about some books that are in great demand at present; And provide them with the best group buying service.

5. 13 members can participate in our series of exchange activities during the membership period. The book club regularly or irregularly holds some lectures, exchange meetings, symposiums, cultural salons and other tasteful interactive activities that meet the needs of college students, so that our members can experience the academic atmosphere and romantic atmosphere of the university.

5. 14 provides a venue for college students' associations, enhances the feelings among students, enriches their after-school life, and provides a stage for friends to show their talents. In addition to providing membership services and learning exchange platform services, we also provide some drinks and refreshments.

5. 15 The quality of bookstore planning and book display will directly affect readers' buying feelings and behaviors. Therefore, it can also affect the quality of bookstore sales. 1, latest arrival and key recommendation: set one in front of the bookstore? The latest arrival? On the display shelf, all the newly arrived books are on the shelves, and the new books are clear at a glance, so you don't have to go to all the shelves? Tao? Say it again. The new good book will be ignored by readers. For key new books, it is recommended to highlight the stack, and even design artistic shapes such as rotation, curve and box to stack, which is both beautiful and can stimulate readers' desire to buy. 2, leaderboard: retail science often mentioned? 80/20 rule? And then what? Want to keep the best-selling products selling well? , then book one? Leaderboards? Bookshelves are the easiest way to sell 20% products and 80% sales. For some readers, these? Leaderboards? Our information guidance is great. For 10 or 20 books on the list, this is also the best way to increase and maintain their best-selling momentum. Behind the cashier, next to it or in other prominent positions, build one? Best seller list? Display one or twenty bestsellers. When the bookstore counts the number of books sold every week, must it put in new bestsellers? Leaderboards? Go to the middle. The purpose is to promote the best-selling momentum of this best-selling product. Are you online? Best seller list? It's ok next to it

Do you have any furniture? Media book list? Special bookshelves (such as China Book Business Daily and Beijing News), and relevant pages of newspapers are cut and pasted on the bookshelves (or there are special bookshelves). 3. Media (experts) recommendation: general readers? Conformity? 、? Believe in authority? Reading psychology is still very obvious, so that readers can understand it? What good books are the media (experts) paying attention to? This is likely to prompt them to buy books. Except for the `? Media book list? Besides, bookstores can also be set up? Media (experts) recommend bookshelves? . What is the specific practice? When you see a media report about a book and an expert reading (evening papers and metropolis newspapers in major cities usually have reading pages), and the book happens to be in stock in your store, cut out the report. Related? Newspaper clippings? Show in turn? Media (experts) recommend bookshelves? On (of course, it is also prominent in the store and updated from time to time). Experience tells me that many readers will read these media reports carefully, which is an excellent way to increase the sales probability of these books. 4. Classified bookshelves: classify these books and label them, for example, English belongs to one category, mathematics belongs to one category, professional books are put together, and magazines are put on a counter. It is convenient for readers to find the books they need. 5. counters: according to different occasions, bookstores should also open some temporary counters, such as: valentine's day gift book counters (from the perspective of festivals); Everyone said the refutation of the Analects of Confucius (from the perspective of a hot topic); Book counter for professional title examination (from the perspective of social function). 6. Special offer area: Every week, some books are put out as special offers, which can attract many students to go to the bookstore regularly to see if there are suitable books, and the sales of books will also increase greatly. Dispel doubts in the special price area: explain the reasons for book price reduction and dispel the doubts in students' hearts.

Liushuba management

6. 1 Post-management of books

6. 1 regularly purchase new books, check the unsalable books, and return all purchased books unconditionally if there are quality problems. For most of the books in need, they are placed in an obvious position, which is convenient for ordering. Every time a boutique book is launched, it will attract buyers.

6. 1.2 Make statistics, and use it as the basis for the proportion of book purchases to maximize benefits.

6.2 Personnel Management 6.3 Profit Distribution

Set aside 40% as the fund for buying books next month; 20% is in the bank as working capital; 20% as the personnel salary fund; 15% as other expenses fund; 5% set up scholarships.

Seven. financial analysis

7. 1 Analysis of upfront input cost

The source of funds for our venture, including the investment ratio of individuals and others, will affect the share and profit distribution of the whole project. In addition, we will clearly record the allocation ratio of total funds in the whole business plan. The following are specific initial investment projects:

Equipment cost flow cost

24250

5 100/ year

Other 1000/ year

7.2 Main fixed assets

7.3 Balance Sheet

7.4 Income statement

Eight? swot？ analyse

8. 1 Advantages

Located in the campus, there are regular consumers, there are no similar books around, and there are no close competitors. It is a brand-new idea to strengthen characteristic and personalized service, the support of school leaders and teachers, and the support of national policies for students' entrepreneurship. The development power of book bar should not be underestimated.

8.2 Disadvantages

It is difficult to expand a larger consumer group, the price of books is generally higher than that of online shopping, and the types of extracurricular books are not rich enough.

8.3 opportunities

The number of schools is increasing year by year, and its influence is expanding year by year. Under the pressure of employment, students actively participate in grade and professional title examinations and training, and freshmen are unfamiliar with the environment.

8.4 Challenges

Online bookstores are booming, and their service quality and level are improving year by year, which is favored by college students.

Jiuzong steet

Based on the above feasibility analysis and demonstration, the company's business plan is not only operable, but also has considerable profit space. Bookstore business should be more and more prosperous, no matter from word of mouth or benefit; If the operation effect is good, you can open chain stores in other schools in the future. It can be seen that the establishment of such a company will eventually enable investors to effectively realize the unity of social responsibility and economic benefits.

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