Debriefing section
In our xx Environmental Protection and Energy Saving Electric Appliance Co., Ltd., my position is a township enterprise. In the final analysis, I am responsible for the direct sales of six towns under the jurisdiction of Dongguan xx (Da Lang, Dongkeng, Qiaotou, Qishi, Hengli and Changping) and assisting agents to do a good job in maintaining the escrow regional market. Since I entered xx in April this year, I gradually realized that as a successful sales company, besides having a group of dedicated, loyal, United, enterprising, proactive and hard-working sales staff, I also need a high-quality, wise, decisive, able to control the ups and downs of the market and dare to make decisions. This is also one of the factors that make the xx team grow and develop continuously.
From joining xx to August, I was responsible for the work in another area, so I won't talk about the past here. In August, I came to Changping due to the transfer of work area. When I first came here, my first step was to make a thorough investigation of the whole region, to have a clear understanding of the distribution of various dealers (cooperative customers and customers to be cooperated) in the region, and then to understand what problems or suggestions the cooperative customers have in cooperation and whether they can solve them within their own capabilities. What are the reasons why uncooperative customers don't cooperate? Are there any possibilities for cooperation in the future? In the four months after I took over, the regional business I was responsible for basically showed an upward trend. Most of the annual sales of stores in various channels are on the rise. In terms of comprehensive electrical business, new stores have been opened in two towns. Of course, there are also cases where store sales have declined. I have summarized the reasons and experience and tried to reverse this downward trend in my work next year. Among them, the sales performance of Qiaotou, Qishi and Hengli in the direct-operated area increased significantly. Of course, this is also inseparable from the good maintenance of the market by the merchants before and the reasons for entering the sales season. Among the three categories of electrical appliances, heating, electric heating and kitchen utensils, the sales of kitchen utensils are the largest, followed by electric heating and heating is the lowest. Of course, the sales of kitchen utensils with the largest sales volume vary greatly in various towns and stores. In some shops in Qishi and hengli town, some kitchen utensils sold as high as 6 sets, while others sold 0 sets. This shows that in some areas, the potential consumption demand of kitchen utensils needs to be developed in the next step of 20 15. This will be a powerful growth point for us to increase sales in the coming year. When it comes to beauty cosmetics, you may be most familiar with other products under its brand. Kitchen appliances and water heaters are rising stars of beauty. What we do in xx is to expand the business in the field of water heaters and kitchen appliances under the big tree of Midea.
Summary section
Looking back on the past six months, I think my work has been improved in terms of market and personal ability through my serious attitude.
Looking at the kitchen utensils and water heater industries faced by xx, it shows that the urban market will tap the potential of high-end products and the rural market demand will increase. And I am mainly responsible for rural or urban business. The kitchen appliance industry is a traditional industry with fierce competition. In addition, in recent years, the introduction of national real estate control policies has reduced the demand for buying a full set of household appliances, resulting in a slowdown in the growth of the kitchen appliance market. However, with the continuous improvement of people's pursuit of living standards, new kitchen appliances are gradually accepted by people, and products such as gas stoves, range hoods and microwave ovens, which were widely used in the 1990s, are frequently updated after several years of use.
In recent years, with the introduction of national policies such as home appliances going to the countryside and energy-saving subsidies, the market demand for rural home appliances has shown a trend of increasing in volume, especially kitchen appliances, which are still in the early stage of development. Disinfection cabinets, electric ovens, range hoods and other products have just begun to spread in rural areas, and there is a lot of room for growth in the future. It is precisely because the rural market remains to be developed that kitchen appliance manufacturers need to seize the opportunity of market segmentation and launch products suitable for rural areas with simple operation and high cost performance, so as to promote rural users' understanding of modern kitchen appliances and further expand the market. Therefore, the whole kitchen industry will become another hot spot in China kitchen appliance industry in the next stage. On the other hand, new kitchen appliances such as dishwashers, water purification equipment and juicers have only made achievements in the high-end consumer market at present, but the radiation power and user ownership rate of the overall market are still very low. In the future, some manufacturers should seize the opportunity of upgrading kitchen appliances and accelerate the promotion of new product concepts, especially with the overall kitchen, which may greatly accelerate the popularization of new kitchen appliances. In the future, with the word-of-mouth effect of consumers and the continuous promotion of manufacturers, all kinds of new kitchen appliances will continue to enter consumers' families.
In a word, I think the potential of home appliances in the rural market is still great, and the heat is not decreasing.
I am honored to make progress with my colleagues, and I have learned a lot from them. The biggest feeling in my heart in the past six months is that it is not difficult to be a qualified salesperson, but it is not so simple to be an excellent salesperson. I think: a good salesman should not only be modest and upright, but also be conscientious about his career. But also in ideological, political and professional abilities. As a young salesman, I still have a lot to learn. Therefore, I am very grateful to the company for giving me the opportunity to attend a training in the national flagship store of Midea, the headquarters of the factory, on June 5438+065438+ 10, which enabled me to learn systematic product knowledge training and visit the modernization of Midea.