Those young people in the same village all went to big cities for a certain development, but he went back to his hometown and countryside in debt. In 2008, even though he was heavily in debt, he founded Jinghong Pharmacy in Xitou Town with his long-term accumulated contacts and integrity. After three years of painstaking efforts, he paid off the money he owed when he started his business and accumulated a certain amount of funds. It really pays off. Although the pharmacy makes money, it still can't stop his pursuit of colorful life. He likes to constantly try to change himself. He turned his eyes to the city again, hoping to leave his footprints everywhere and give himself a colorful life. So he entered a new entrepreneurship course in renhuai city. After two years of exploration, he has experienced catering, packaging and other industries. He thought that even if he achieved great things, his career would be small, but God always joked with him and got nothing.
People always have their own nobles in their lives, and benevolence also has its own nature. Just when he needed a push most, he met his own noble He Yongkun (called He locally), saying that as a descendant of Maotai, you have to make wine. So Xu Jinghong, who knew nothing about Maotai-flavor liquor, chose the liquor industry and worshipped Master He Yongkun as his teacher. Under the teacher's follow-up guidance and his own understanding, he quickly set up his first liquor company "Guizhou Red General Liquor Co., Ltd." on 20 13, thus formally stepping into the maotai-flavor liquor industry.
After the establishment of 20 13 company, Xu Jinghong focused on the study, research and sales of maotai-flavor liquor. From the confusion just out of school to the success of his career, his road to success can be described as ups and downs. Only a tortuous process can constantly hone a person's will. From a rural boy, he became the chairman of Guizhou Red General Wine Co., Ltd., the chairman of Guizhou Zhongqian Group Hanlaotou Wine Co., Ltd., the general manager of Guizhou Zhongqian Wine Group, a senior sommelier, a senior blending engineer, a senior inspector and a senior winemaker. His success is not accidental, but inevitable after hard work.
From 20 17 to 10, Xu Jinghong is obsessed with maotai-flavor wine. He wanted to concentrate on making Maotai-flavor liquor and explore the mysterious culture in Maotai-flavor liquor, so he resigned as the general manager of Guizhou Zhongqian Liquor Group and "founded Xu Jinghong Maotai-flavor liquor culture studio", which was the base for his research on Maotai-flavor liquor and Maotai-flavor liquor culture. He wants to inherit the wealth given by his ancestors-sauce and wine culture.