1, joining mode:

Franchisee is an enterprise organization that authorizes its own service seal to the franchise owner, so that the franchise owner can attract consumers in the commercial consumption market with the image, brand and reputation of the franchise headquarters.

2. Advantages of franchise stores:

Each franchise store has strong flexibility, initiative and autonomy. The market is relatively stable, with independent brands and strong advertising at headquarters. It is easier to manage, and the purchase and decoration are more unified.

3. Disadvantages of franchise stores:

Franchise stores are easy to form their own teams, lacking team spirit, which is not convenient for unified management and operation.

Second, direct sales stores

1, direct store mode

Direct stores refer to chain stores directly operated by the head office, that is, the head office directly operates, invests and manages retail stores.

2. Advantages of direct stores:

Can unify the mobilization of funds, operation strategy, development and utilization of the overall cause; It is easy to give full play to the overall advantages in personnel training and use, the development and promotion of new technology products, and the modernization of information and management.

3. Disadvantages of direct stores:

Each member store has little autonomy and limited enthusiasm, creativity and initiative.