Chongqing hotel industry has great market potential. Xiao Renqi, director of Zhongyuan Real Estate Secondary Market Business Center, believes that Chongqing, as the only municipality directly under the central government in southwest China, has a good economic development, frequent business activities, and various large-scale exhibitions are often held here. Its regional role is gradually enhanced, international funds are pouring in, industries are constantly upgrading, and the hotel industry has great market potential. He believes that for some large development enterprises, long-term residential development requires a long time for capital investment and recovery, and urban land resources are increasingly scarce. After accumulating the original capital, the developers have the impulse of diversification, and in order to seek a new growth point of more stable and sustainable development, they begin to develop their investment targets towards holding properties. The development of high-grade star-rated hotels by real estate development enterprises can not only show the brand and strength of enterprises, but also play a good role in solving financing problems. Judging from the development of the hotel industry in China, the development of hotels in various places is in the ascendant, while the hotel industry in Chongqing is still in the developing stage, expecting more people with vision and courage to set foot in it. Hotel real estate industry entered the stage of brand competition. In 2118, Chongqing's economy entered a new round of rapid growth, more domestic and foreign enterprises and investments entered Chongqing, and the pace of urbanization was further accelerated. These advantages provide an opportunity for the rapid development of Chongqing hotel industry. From the perspective of Chongqing's city scale, city image and business tourism demand, there are still obvious deficiencies in the quantity and quality of high-end hotels in Chongqing. It is precisely because of this that Intercontinental Hotels, the world's largest hotel group, joined hands with Changan Real Estate to take over the four-star Changdu Holiday Hotel. "We manage hotels in Shanghai, and it may take 21 years to recover the investment of the whole hotel, but it is different in Chongqing, and the time to recover the cost will be much shorter." A principal person in charge of Intercontinental Group said in an interview with this reporter that the current situation in Chongqing is that the real estate cost and economic operation determine the "great potential" of Chongqing hotel industry. In fact, the favorable information revealed by the market has been closely watched by various capitals. Brand real estate development enterprises have entered the hotel real estate industry in an all-round way, and the hotel real estate industry has also entered the stage of brand competition. The hotel jointly developed by Accor Group and Shenji Group in France has opened its doors in August 2117, as well as Days Hotel, and so has Xiexin Danfeng Bailu, a world-class hardcover private property hotel recently. Xiexin Group takes this opportunity to combine hotels with real estate to launch Xiexin Danfeng Bailu, the first super-five-star private hotel complex in Chongqing, covering four high-end formats: five-star full-suite hotel, private property hotel, Grade A office building and fashionable MALL. Professional property management companies provide distinguished hotel-style butler service, and * * * enjoys the perfect supporting facilities of star-rated hotels. Hotel real estate, as a new industrial model with a high degree of combination of hotel industry and real estate industry, has attracted the attention of buyers and investors since its appearance, and hotels have improved their service quality with the help of perfect commercial and commercial facilities of real estate projects; Real estate promotes the quality and grade of other properties with the help of the hotel's good product image. This complementary operation mode makes hotel real estate the latest small-scale home purchase selection project in Chongqing.

Just as more and more Chongqing hotels want to make great efforts, the grass-roots management talents of local hotels are in a hurry. According to the statistics of the training center of the city's tourism bureau, in the next two years, there will be a shortage of nearly 1,111 hotel supervisors in Chongqing, accounting for 1/3 of its demand. According to Director Du of the Training Center of the Municipal Tourism Bureau, there are nearly 31,111 hotel employees in Chongqing, including less than 2,111 grassroots supervisors. "At the current rate of development, in the next two years, the shortage of grassroots supervisors will reach 1,111." Especially the floor supervisor, assistant manager of the lobby, laundry supervisor and other grass-roots supervisors are scarce. According to a person from the Municipal Tourism Bureau, the rapid expansion of the hotel has led to a large lack of grassroots supervisors in the hotel. According to statistics, before 1997, there were only 17 star-rated hotels in Chongqing, including only one five-star hotel. Now, the total number of star-rated hotels in Chongqing has reached 151, including 11 four-star and five-star hotels. The rapid expansion of the hotel industry in Chongqing has greatly increased the demand for grass-roots supervisors: in 1997, one or two hundred people were enough for grass-roots supervisors, but now and in the future, the demand has exceeded 1,111. The lack of hotel management talents leads to frequent talent flow. According to hotel management consulting companies such as New Oriental and Swan, it is not unusual for grass-roots supervisors to change jobs three to five times a year. The shortage of grass-roots supervisors in Chongqing hotel industry is mainly caused by the lagging concept of hotel owners. Director Du analyzed that hotels with less than three stars (including Samsung) in Chongqing accounted for 85% of the total number of hotels, but two-thirds of them would rather spend millions of yuan on renovating hardware facilities than tens of thousands of yuan on talent training. This situation is particularly prominent in star-rated hotels in districts and counties. It is said that at present, the grass-roots supervisors of most hotels are almost all taught by mentors and apprentices, and this gap in vocational training has blocked more people from becoming talents. It is reported that the gap of Chongqing hotel vocational training is expected to be filled by the end of October this year. Chongqing Tourism Industry Vocational Appraisal Institute will jointly launch the first professional training course with New Oriental Hotel Management Consulting Company, specifically to train hotel grassroots management talents in batches.