The slogan of catering service is kindness-centered: green and healthy, you are satisfied with what I have done; Unity and cooperation, perfection; Excellent service, keep improving. Catering is a food production and operation industry that provides consumers with all kinds of drinks, food, consumption places and facilities through instant processing, commercial sales and service labor. According to the definition of European and American standard industrial classification, catering industry is a catering service organization.

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1. There are two main concepts of catering: one is catering, and the other is an industry or institution that provides catering to meet the dietary needs of diners and thus obtains corresponding service income. Because people in different regions and cultures have different eating habits and tastes, restaurants around the world have diversified characteristics.

2. The catering market will enter the era of brand consumption, and the catering industry in China will continue to play an active role in expanding consumption and promoting employment with the growth rate of 16%. For catering enterprises, the importance of brand power is self-evident. The competition in the catering market will eventually be the competition between brands. Whose brand power is stronger, whose market is broader, and brand power has become the key for catering enterprises to compete for the market.

3. Brand power is also the most critical factor to attract consumers. With people's requirements for dining environment, experience and service getting higher and higher, many people like to choose some well-known and well-known restaurants to eat. Because you can not only enjoy a good dining experience, but also have a good face and eat with confidence. The success of some catering enterprises, in addition to strong product strength, is a key consumption factor.