May Day Promotion Planning Copy 1 1. Theme of Activity Series:
1, holiday shopping gift, happy holiday family tour
2, the heart is Qian Qian knot, 100,000 love shows.
3, member holiday big feedback
4. Spring Fashion Week
5. Discount promotion activities
6. Print the festival category of the boutique shopping calendar in the mall.
Second, the activity time:
1, shopping and gift giving in May, happy holidays for the whole family: 20xx month1-May 5th.
2, Qian Qian knot, 100,000 love shows: 20xx May1-May 5.
3. Reward members with May Day travel gifts: May 20xx1-May 7th.
4. Spring Fashion Week: May 20xx1-May 5.
5. Special promotion: May 20xx1-May 7.
Third, the scope of the series of activities:
Shopping centers and various branches
Four. Series of activities:
(1) May gift shopping, happy holiday family outing.
Activity content:
In order to enhance the popularity of shopping malls and create good sales performance during the May Day Golden Week, "Happy Holidays" was held, that is, May Day couples and the whole family shopped in the travel package.
Detailed implementation rules:
① On May1-May 5, you can get a May Day Tour Package for Two by signing up with the invoice and valid certificate when the accumulated consumption of regular-priced goods reached 3,000 yuan on that day.
(2) Anyone who consumes regular-priced goods over 4,000 yuan on the same day can get the May Day family travel standard package (limited to three people) by registering with the invoice and valid documents.
(3) The accumulated consumption of regular-priced goods on that day is over 5,000 yuan. If you register at the counter of the corresponding brand with the invoice and valid documents, you can get the May Day family tour package (limited to four people). (No accumulated gifts)
(4) If the accumulated consumption of regular-priced goods on that day is over 12000 yuan, you can get a package ticket for two luxury tourists by registering with the invoice and valid documents. (No accumulated gifts)
⑤ If the accumulated consumption of regular-priced goods on that day is over 20,000 yuan, you can get a package ticket for luxury Hong Kong and Macao for two by signing up with the invoice and valid documents. (No accumulated gifts)
Note: this activity is limited to clothing brands (membership cards are only points without discount), and manufacturers voluntarily participate. If you don't participate, manufacturers need to participate in discount promotion activities, and Ginza will not bear the cost. The customer's travel expenses are generated on the premise of spending 3000-20000 yuan on shopping, and the expenses borne by the manufacturer are only equivalent to the discount amount of 8. 50% off, compared with the usual holiday discount promotion activities, the cost is less and the promotion effect is remarkable. (Attached: a copy of the tourist price list)
(2) Qian Qian knot, 100,000 love shows.
Activity content:
Love line is full of warmth.
During May Day, a special love activity was launched, with the slogan "Heart tied with Qian Qian knot, 100,000 love shows" as the loud slogan, grasping the open mind of modern young people who tend to reveal their true feelings, actively mobilizing the enthusiasm of couples in love to express themselves, and connecting the handkerchiefs of each couple's love vows, names, blessings and other contents. This colorful and exciting "love story" naturally became a beautiful landscape under the spring breeze.
Detailed implementation rules:
(1) During May Day, the activity of "Tie Qian Qian Knot with Heart, Show 100,000 Loves" was held in the square in front of the shopping mall, and handkerchiefs were hung with red soft ropes. Each pair of male and female customers can get a handkerchief on the spot, and provide an oily marker for customers to write love vows, real names (used to draw lucky customers), blessings and other contents. All the handkerchiefs agreed by customers are tied on the rope by themselves, and the last pair of customers tie handkerchiefs again.
② One lucky couple is selected every day, and two couples traveling in the suburbs of Jinan during May Day are granted package tickets. The website publishes the list of lucky customers every day, and receives complimentary tickets with valid certificates the next day.
Note: this activity needs the assistance of the management of the operation department. The initial budget for handkerchiefs is 5,000 yuan, 0. 5 yuan/block ×5000=2500 yuan; Red nylon rope: 50m×5 yuan /m=250 yuan; The value of the couple travel package is 200×5= 1000 yuan; X promotional activities, totaling 3750 yuan, shall be borne by the mall.
(3) Reward members with May Day travel gifts.
Scope of activities: shopping malls
In order to thank Ginza members for their support to the mall for many years, as of May 7th, 20xx, the top three mall members who accumulated shopping points with their membership cards can register at the front desk with their membership cards and ID cards from May/Kloc-0 to May 7th, 20xx, and receive corresponding travel package rewards. (If it is overdue, the ranking will be published on the website and major newspapers after May Day. )
The first member can get the Happy House luxury tour package (limited to three people) by registering with the membership card and ID card.
The second member can get a luxury travel package for couples by registering with his membership card and ID card.
The third member can get a family tour package (limited to three people) in the suburbs of Jinan by registering with Ginza membership card and ID card.
Note: The value of the luxury travel package of Happy House in this activity is 1000 yuan/person × 3 = 3,000 yuan; Value of luxury travel package for couples: 1000×2=20xx yuan; The value of Jinan Suburb Tour Package (limited to three persons): 100×3=300 yuan, totaling 5,300 yuan, and the activity expenses shall be borne by the mall. (Attached: Tourism Price List)
(4) Shopping Mall 20xx Spring Fashion Week
Activity time: May 20xx1-May 7.
Activity theme:
One or two brands of clothing are launched every day, and boutique static exhibitions and live fashion shows are held in the lobby on the first floor of the mall. Participating brands can set up their own image booths on the south side of the runway to introduce brand history and clothing styles and create a fashion week atmosphere.
During the activity, let the audience and consumers vote for my favorite brand clothes, and the audience will have the opportunity to participate in the lucky draw. Prizes are small prizes such as playing cards in shopping malls;
(5) May Day merchandise discount promotion
① snap up
Activity time: May 20xx1-May 7.
Activity content:
Buy some clothes and bedding at a price of 5-6 fold from time to time every day, and the time limit is one hour at a time. The brand will be contacted by the shopping mall and submitted to the planning department for unified arrangement before April 26th.
② May Day discount promotion
Activity time: May 20xx1-May 7.
Activity content:
Manufacturers who do not participate in "Happy Holidays" activities should participate in holiday discount promotion activities, that is, 30% discount on clothing and bedding.
Note: 1. Discounted products will continue to earn points, and products with discount prices lower than member discounts will no longer enjoy member discounts;
2. All manufacturers should participate in discount activities, and those who do not participate in special commodities should be reported to the general manager for approval.
3, the mall does not bear the cost.
(6) Print the first issue of the spring edition of shopping mall boutique shopping guide.
Print the first issue of shopping mall boutique shopping guide spring edition.
In order to welcome the arrival of the May Day tourist season, the first issue of the Spring Edition of Boutique Shopping Guide was printed by introducing shopping malls to customers who have been visiting the provincial capital, enhancing their popularity, better establishing the image of shopping malls in the province, highlighting the charm of new products and unique brands of shopping malls and guiding fashion consumption.
(seven) to extend the business hours during the holiday season.
As the May Day holiday is the golden week of tourism, many tourists come to Jinan. On the occasion of the holiday shopping peak, in order to seize the golden opportunity for business to create good sales performance, we will extend the business hours to 10: 00 pm, and further enhance the commercial characteristics of shopping malls leading fashion consumption.
May Day Promotion Planning Copywriting 2 Activity Background:
Facing the coming of the first long holiday after the year, the first sales peak followed. In this transition period of spring and summer, consumption is more active, especially clothing and food.
Activity creativity:
May is the season when the weather turns warmer and tends to be stable, and it is also a good time to carry out outdoor activities such as tourism. Specially held "Gong Kai May, Holiday" activities. "Openness" is a strong promotion activity, and it's time to save money for consumers. "Holiday" is a holiday, during which we will hold many interesting activities. The purpose of this activity is to grasp the consumption characteristics of consumers in this period. Then "Mother's Day"
Love activities such as "Helping the Disabled Day" and "Milk Festival" run through May.
Activity purpose:
Improve store sales, at the same time increase corporate affinity, establish a good corporate image and cultivate loyal customers.
Activity theme:
Gong opened in May for holidays.
Main publicity contents:
1, I'll start the gong, so you can save money.
2. Play fake (price) period
Activity time:
April 25th-May-XX15
Chapters:
1, opening ceremony to save money, holidays
2. Poetry and flowers, xx Mother's Day
3. Action of Love, xx Helping the Disabled Day
4. Healthy living and holidays
Background: May Day Golden Week
Connotation: xx is a holiday for consumers to save money on May Day, and consumers' May Day should be in xx.
Extension: price reduction promotion, snapping up, bundling, joint promotion, and redemption.
Content:
1, opening ceremony gift package, infinite surprise
2, the opening time, race against time
3, xx price period, you can choose.
Promotion area
Opening ceremony gift package, infinite surprise (activity time: May 1 to May 7)
The "May Day" period is the peak of tourism. Before the citizens are ready to go to the tourist destination, some citizens' outdoor activities and short trips in the city will also be opportunities for us to promote our activities.
Activity content: the essence is bundled sales, which are divided into "travel package" and "holiday package"
"Travel Package" is aimed at short-distance travel consumers and foreign long-distance travel groups, accumulating discounts on individual goods and highlighting the price advantage.
The "Holiday Package" is aimed at people who are busy at work on weekdays and rarely rest, especially single consumers. It is mainly to combine the necessities of life properly. It is suggested to speculate on the concept of health here and launch the "Golden Week Health Spectrum".
May 1 "glorious meal of labor" is a nourishing series.
On May 2nd, the special series of "Opening Chief Meal" was held in Huada.
On May 3rd, the green series "Have a good meal"
May 4th "Fashion Youth Meal" Nutrition Series
May 5th "Youth Flying Meal" Beauty Series
May 6th "Happy and Interesting Meal" Leisure Series
On May 7th, the series of stomachs was adjusted in "Quick Return Meal".
Daily recipes are different (mainly including: cuisines, juice drinks, snacks, etc. , bundled sales).
B, the opening time, race against time (activity time: May 1 day, xx to May 7, xx)
Activity content: the essence is snapping up. It is suggested to snap up goods at 8: 00-9: 00 in the morning, 14: 00- 15: 00 in the afternoon and 20: 30-2 1: 30 in the evening, which is practical and unique and can make consumers want to buy.
From 8 am to 9 am, housewives are the main products.
65438+ 4: 00 pm-65438+5: 00 pm Department Store
At 20: 30-2 1: 30 in the evening, as long as you buy all the tickets for 68 yuan at one time during the activity, you can go to the service desk to get a ticket for Zhang Chong. It is valid on the day of ticket grabbing, and it will be invalid after expiration (limited quantity until it is used up).
(Note: No more than two tickets can be purchased for this event. Tickets must be handed over to the staff before admission, and they must be stamped with the financial seal of Huada.
Internal note: internal employees and their families are not allowed to participate in this activity, and offenders will be corrected. All the snapped up goods are put in boxes (the boxes are sealed) and piled on the snapping piles. Customers buy cartons and add one yuan to exchange them at the service desk. Grab 300 goods a day.
3. Price limit period (activity time: starting at 20: 00 pm on May 6, xx)
In order to enhance the popularity of shopping at night, on the evening of May 6, before the end of the long holiday, we specially set up a commodity auction in the outfield, starting at 1 yuan.
May 1 ST Labor Day Promotion Plan Copywriting 3 "Retain Old Customers and Develop New Customers"
Holidays such as May Day are the peak of catering consumption, but the income of May 13 days is not comparable to that of a month. The purpose of holiday marketing is not only to improve short-term economic benefits, but also to retain existing old customers, develop potential new customers and drive future performance growth. In addition, there will be many potential consumers staying in Jiazhou New Town and Mantingfang in the future, and new customers will be developed.
In view of this theme, we should implement new product development strategy, combined sales strategy and membership card marketing strategy. And promote the consumer groups of this hot pot restaurant.
Membership card marketing strategy
(A) the benefits of implementing membership card production:
1, long-term advertising effect.
2, help to retain old customers.
3. Collect member information to improve future products and services, make customers more satisfied, and facilitate the formulation of future marketing plans.
(2) Division of members
Ordinary member gold card member
(3) the function of the membership card
Ordinary members: spending by card and giving away special dishes; Or enjoy a discount.
Gold card member: credit card consumption, priority use of private rooms, free of private room fees; Give a special dish; Enjoy the discount.
Note: Try not to use discounts for low-price marketing.
(4) membership card production requirements
Ordinary card: simple and generous, not bad.
Gold card: noble and elegant, which can highlight the cardholder's taste.
Ordinary cards and gold cards are numbered uniformly.
(5) the issuance form of the membership card
Ordinary card: all consumers in our store can give it away during May Day. Or usually spend more than 300 in our store.
Gold card: presented to enterprises, institutions and Leshan celebrities in the form of online donation.
Remarks: Leverage marketing: Leverage the sales centers in Fang Ting and Jiazhou New Town to give away the owner's membership card for free.
(VI) Member management (consumer information collection)
After issuing the membership card, record the cardholder information corresponding to the card number of the membership card, and give specific information (the number of consumers, personal relationships among consumers (including family, colleagues, friends, etc.). ), consumption amount, dishes consumed, dining habits, etc. ) cardholders.
Collecting members' information can improve products and services in the future, and it is also convenient for making marketing plans in the future.
New product development strategy
Eating hot pot in summer is hot and dry, which is easy to get angry. Moreover, with the improvement of modern people's living standards, among family consumers,' elderly consumers over 60 years old should not eat too much greasy food; Not suitable for young women who love beauty to eat spicy food. To solve this problem, we should develop new products (pot bottom):
Cool warm-up hot pot, health hot pot, beauty detoxification hot pot, etc. (such as all kinds of fungus hot pot, fresh melon hot pot).
Combined sales strategy
Mix a variety of dishes with the bottom of the pot reasonably, combine them into different packages, give each package a distinctive name, and give certain discounts to the combined package.
The role of this strategy:
1, to guide consumers to consume different dishes and new products.
2. Help consumers to meet their tastes.
3. The naming of the package combination can deepen consumers' impression of this hot pot restaurant and its dishes.
Promotion and publicity strategy
The Chinese restaurant in a hotel is located in the middle and high-end market, so it is positioned as "boutique xx Plaza" when doing publicity.
(1) target consumers
At present, the target consumers of Chinese restaurants in a hotel are middle and high-end people. They have cars and money for catering and leisure consumption, and they usually bring their family or friends with them when eating hot pot. This kind of people are concentrated in binjiang road Binjiang tea shops and teahouses, business clubs, leisure and fitness clubs and so on.
(B) the form of publicity
Leaflets:
1, production requirements: invitation form, beautiful and generous, 3000 copies.
2. Content: Introduction of Chinese restaurant in a hotel, new dishes, new pot bottom, May Day activities and so on.
3. Distribution: binjiang road Binjiang Tea Shop and Teahouse, Business Club, Leisure Fitness Club, etc.
4. Newspaper advertising: Do not advertise directly in newspapers, but distribute leaflets to newspaper agents and sellers, insert them in newspapers, and promote them at a very low cost.
Television advertisement:
1. Content: Introduction, features, new dishes, new pot bottom and May Day activities of Chinese restaurant in a hotel.
2. Time and duration: During 6:00-8:00, 1 hour, two 30-second advertisements will be placed. Play time is from April 28th to May 1.
Note: Due to the high cost of TV advertising, whether to put it in is to be determined.
May day labor day promotion planning copy 4 I. Activity background:
The May Day Golden Week is the first sales climax after the Spring Festival. In addition, at the turn of spring and summer, we should firmly grasp sales, take promotion as the carrier, enhance passenger flow, expand sales, and clean up the inventory of spring clothes, so as to pave the way for the full listing of summer clothes and the next comprehensive investment promotion.
Second, the activity time:
28 April-May 13
Third, the theme of the event
Be polite every season! -"May Day" is politeness!
Fourth, the details of the event: Taoqiao is good, so Taoqiao is good.
(1) Model workers are polite.
On May 1-7, all model workers who have won honors at or above the municipal level over the years can receive a gift from the service desk of our store with valid certificates (one shirt, which is registered and distributed by the manager on duty at the service desk, and the finance department prepares to stock 40 shirts).
(2) shopping is polite
Good luck, good luck.
Be polite on Mother's Day.
"Pray for my mother and send Ankang' peace'!"
Note: In order to deepen customers' impression and publicize our store, 10000 small "back glue" is printed and marked with the words "free gifts from Pingdingshan Store", and all gifts should be pasted.
Verb (abbreviation of verb) Indoor and outdoor layout: (uniform color-blue)
1, above the main entrance is mainly brand promotion, with "five". 1. Promotion of the promotion theme.
2. Billboards on both sides of the main entrance mainly promote the overall activities.
3. The second entrance will be replaced by detailed activities (including X-frame).
4. The special store can use pop posters and discount cards to publicize the price and discount information and make a noise. The theme is unified as "Five". A "mention it! (The department manager cooperates with the implementation)
Media propaganda of intransitive verbs
1, on April 30th, in the form of an evening paper, titled "Complex between Model Workers and Pingdingshan Shopping Mall", focused on promoting "courtesy of model workers" and ran through the May Day activities.
2. On the eve of Mother's Day, contact this newspaper about "Pray for your mother and send peace to your health"! Our news report has become another highlight of our business peers.
Seven. ask
1. The department manager will cooperate vigorously, and the spirit of the activity must be conveyed to every merchant and employee.
2. Except for gold, double stars and books, other businesses participate unconditionally.
3. The manager on duty and the organizer of the activity should be conscientious, and all offices should cooperate with this activity.
(List of daily activities personnel will be sent separately)
4. On the afternoon of April 27th and May13rd, unified payment was made at the cashier's desk, and the department manager urged it to be in place.
5, cashier to perform their duties, payment stamp, not favoritism.
6. All salespeople and merchants are not allowed to collect money privately, and the customer receipt is temporarily withheld;
Don't take part in this activity. Once found, deal with it seriously.
Eight. Budget:
1, central hall layout: 1000 yuan.
2. "Adhesive-backed" printing: 3,000 yuan;
3. Indoor and outdoor layout: 1 1,000 yuan;
4. Budget of event prizes: 1.6 million yuan;
5. Newspaper advertisement: 3,000 yuan
Total: 24,000 yuan
In which: April 28th-May13rd (Mother's Day) * * *16th.
Occasionally, 1% of the sales of each counter will be deducted, and the rest of the shopping malls will bear it.
May 1 ST Labor Day Promotion Planning Copy 5 I. Activity Time:
5. 1—5.7
Second, the theme of the event:
"Diamonds represent my heart" on May 1st —— Giving back to consumers with great value.
Three. Activities:
On May 1 day, the diamond pendant and ring were sold at 5 10 yuan.
On May 2nd, diamond pendants and rings were quoted at high prices in 520 yuan.
On May 3rd, diamond pendants and rings were quoted for sale in 530 yuan.
On May 4th, diamond pendants and rings were quoted for sale in 540 yuan.
On May 5th, diamond pendants and rings were quoted for sale in 550 yuan.
On May 6th, diamond pendants and rings were quoted for sale in 560 yuan.
On May 7th, diamond pendants and rings were quoted for sale in 570 yuan.
Four. Publicity and promotion of activities
(1) Publish an activity advertisement in a local daily newspaper or evening newspaper with a large circulation, with the theme of "May Day"-giving back to consumers with great value, with detailed advertisements on the significance of the activity, details of participation, addresses and telephone numbers of specialty store/counters in various places;
(2) Advertise activities in TV stations all over the country, and advertise the significance, participation details, address and telephone number of exclusive stores/counters all over the country in the form of subtitles during prime time of TV stations.
(3) Make activity posters or X-display stands in front of the store, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation;
Verb (abbreviation of verb) activity control and evaluation
1. Do a good job in customer consultation and record the number of arrivals, participants, buyers and sales in detail;
2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of X Jewelry Promotion Headquarters to evaluate and summarize the activities, so as to provide better marketing services for the joining partners.
Activity budget of intransitive verbs
1, and the publicity cost is about 3000 yuan;
2.X-frame: 85 yuan;
3. Total: 3000+85=3085 yuan.