One, how to choose the location

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Ice store is suitable to open the place: near the school, pedestrian streets, commercial areas, department stores, counters and so on are very good choices, in order to avoid vicious competition, it is best to not have a similar ice store within a distance of 500 meters around. This is a better choice of requirements.

Two, opening costs

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1, open ice cream store required with an equal size of the restaurant is almost the same, the area from 10 square meters to 80 square feet can be, the size and grade of the different, the capital required is also a big difference between high-grade store, mid-range store, micro store and roadside store gap is very huge.

Open an ice cream store, equipment investment of about 18,000 yuan, 220 volts of power, 1-2 employees, working capital of more than 1,000 yuan can be. In addition to operating ice cream, you can also sell fast food, beverages, barbecue, etc., such as proper operation, half a month to recover the investment.

If the flow of goods, the station, docks, theaters, concert halls, schools and other places with high traffic can be set up, do now sell, in addition to the sale of ice cream series products, you can also sell other cold drinks products.

2, ice cream store monthly income and expenditure breakdown:

Rent 2000 yuan

utilities 300 yuan

industrial and commercial tax fees 600 yuan

Employee wages 1,000 yuan / two

Gross profit of 4,000-7,000 yuan

An ice cream store

A day's turnover is generally more than 3,000 yuan, of course, the profit is also relatively substantial, and become part of the entrepreneurial part of the "shortcut" to get rich.

3, the basic cost of drinks: Deluxe ice cream ice cream machine 1 * 9800 = 9800 yuan, single-head ice cream ice cream skin machine 1 * 1500 yuan = 1500 yuan, stainless steel ice cream ice cream shell 1 * 22 = 22 yuan.

Taro ice cream ice cream powder, chocolate ice cream ice cream powder, vanilla ice cream ice cream powder, strawberry ice cream ice cream powder, orange ice cream ice cream powder, green apple ice cream ice cream powder, pineapple ice cream ice cream powder, mango ice cream ice cream powder, 8 kinds of * 5 packages of each * ($25/package) = 1000 yuan.

Ice cream ice-cream crust powder (1 packet/1kg) 40 packets * $15 = $600, Ruth's brand ice cream ice-cream paper 3000pcs * $0.2 = $600, lightening oil (15kg/pc) * 15 = $225, stainless steel spoon 2pcs * 5 = $10 Pudding 824 ($25/packet) * 14 kinds * = $350.

Apple, Lemon, Cantaloupe, Coconut, Taro, Peach, Blue Plum, Orange, Grape, Lemon, Banana, Chocolate, Original, Pineapple, Longan Spiced Honey (1 can/$38)*3 cans=$114, 150 Plum Jelly Cups Packed with Lid ($330/pc)*1=$330, Small Spoon ($1.5/pc)*20 packages=$30

If there is any doubt about how to If you are not very clear about how to open an ice cream store, you can choose to join the ice cream, there is professional guidance from the headquarters, and now there are a lot of ice cream available to join, more comparative understanding

Three, how to choose an ice cream franchise

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Comparison of the first investment thresholds are different

A brand: can only be opened in large and medium-sized cities, the total investment is higher.

Brand B: can be opened in areas with high traffic flow, and the total investment is low.

A brand ice cream merchants require franchisees to have at least 300,000 yuan investment, B brand 70,000 yuan can start. A brand of ice cream equipment investment needs 110,000 yuan, and the A brand belongs to the mid-range ice cream products, need a certain area of the place can be, the provisions of the operating area of not less than 20 square meters, in order to show the brand image of the store furnishings and decoration of the requirements of the store is relatively high, store Deposit store rent decoration needs 100,000 yuan, of which 30,000 yuan is needed for the light decoration.

B brand of ice cream equipment investment of only 25,000 yuan, the store requires 5 to 10 square meters, 5,000 yuan to get the job done.

Location, due to the A brand price of single product more than 10 yuan, so it must be in the busy areas of large and medium-sized cities can be opened up, only in Guangzhou, Shenzhen, Zhuhai and other high consumption level of large and medium-sized cities can find a better place to open a store, Shunde, Foshan, Zhanjiang, etc., at most, can only be opened 2-3. While Product B products are inexpensive, the location requirements are much more relaxed, as long as there are many people can be.

Comparison of the two different costs of goods

A brand: the cost of goods is relatively large.

A brand and B brand purchase discounts are similar, are in the sales price of 20% to 30%, due to the higher cost of A brand, the cost of ice cream per ball of ice cream between 3.5 ~ 4 yuan, B brand ice cream cost per ball of ice cream in the range of 0.5 ~ 1.5 yuan, for the investor, A brand of the purchase of far more than the cost of brand B.

Contrasting the cost of purchase is different

A brand: the cost of ice cream is relatively big, B brand: the cost of purchase is relatively small.

Comparison of the three monthly earnings are different

A brand: single product earnings of 6 to 8 yuan B brand: single product earnings of 1 to 1.5 yuan

Different ice cream merchants to give the goods discounts are similar to the profit margins are not much different, are in the 30% to 40%. But because brand A's goods itself is more expensive, between 10 to 12 dollars per ball, brand B's price per ball is only 2 to 4.5 dollars, so brand A's single product revenue is high.

In the stores that have opened, because the difference in the number of ice cream sold in different grades is very small, so the mid-range brand revenue is much higher than the low-grade brand, the mid-range brand's monthly revenue of 60,000 to 80,000 yuan, the low-grade brand's monthly revenue of 15,000 to 20,000 yuan. However, because the risk borne by the former is much larger, if the location is not good, it is difficult to achieve such a return.

Expert advice, lower prices have more potential

Although mid-range and high-end ice cream stores have higher earnings, Mr. Huang Chunlin, an expert from the Guangdong Food Association, is more optimistic about mid-range and low-grade brands. He believes that the latter meets the needs of the general public. In Guangdong, such a "pragmatic, mature" civilian market, within 100,000 yuan "ice room" investment has more potential for development. The reason why not done before, because the mainland ice cream enterprises have not realized the importance of "brand", and did not strengthen the quality supervision and control. He said that Guangzhou has a lot of history, "ice room" store, for the time of the era, counted on aristocratic consumption, but recently these years have been withered, the main reason is that more and more competitors under the conditions of the industry did not adjust the strategy in a timely manner, and even the decline.

Investment case against

A brand B brand

Equipment 250,000 100,000

Decoration 30,000 5000 yuan

Total investment of 300,000 110,000

The single product revenue 6-8 yuan 1-1.5 yuan

Has opened the store monthly profit 6-8 million 15-20,000 yuan

Four, Join the basic process

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The first stage is the preparation, first of all, you need to understand the market, product awareness, business district consumer groups. Competition in the same industry, their own manpower, financial resources, time to do an overall assessment. The size and shape of the store, the characteristics of the product positioning and price strategy. Join the investigation of the brand, the source of suppliers, capital preparation.

The second stage is the implementation process. For the franchise procedures, complete all the parts of the ice cream store bar, seating, and production equipment, the operation of the process, selected all the equipment, to determine the water, electricity, power and procurement, supervision of labor to all completed.

The third stage starts from the opening to the first month of business. The opening day of the event, you need to pay attention to the customer's response with the initial opening of the ideal store there is no gap.

Join:

In choosing an ice cream to join, we must look for a franchise with many years of experience to join, that is, to do a good job in the preliminary investigation of the work, it is best to choose their own weekly change of friends like the brand, and even their own have eaten the brand.

Apparatus procurement:

Soft ice-cream machine, hard ice-cream machine, ice-cream machine, ice machine, ice machine, smoothie machine, refrigerator and other related ice equipment can be searched for through Alibaba, and then compared to the three families, can be bought inexpensive and practical equipment.

Fifth, how to decorate the ice cream store

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Now the market generally sells ice cream for two categories: soft ice cream, hard ice cream, of which soft ice cream is the main body of consumption. It is further divided into three subcategories: Italian-style ice cream, German-style ice cream, and American-style ice cream. Each style of ice cream in addition to different names, ingredients are different, people eat the feeling is also different, so the operator's store decoration must be in line with the style of its sales products.

Divided by flavor: the sale of American ice cream, store decoration should be free, unrestrained style, so that people have a pro-nature feeling, blue or green as the tone with the natural scenery of the pictures, the lights must be bright, tables and chairs for bright metal products; Italian ice cream to give a romantic feeling, make people feel warm, with warm colors as the tone, lights more yellow, pink, pink, tables and chairs for the blue plastic. Mainly, tables and chairs for the blue plastic products; operating German-style ice cream, the decoration should be solemn without losing the taste of leisure, where more suitable for a few business people to rest, with dark patterns as the background, tables and chairs must be dark wood products.

Divided by the area in which the store is located: the decoration of the ice cream store near the campus can have a few popular cartoon patterns; ice cream store in the senior business district can be decorated in German style. Usually county-level city ice cream store decoration as long as the bright, clean can be; prefecture-level city ice cream store decoration is mainly by the business varieties to decide; provincial capital cities (municipalities directly under the Central Government) ice cream store decoration by the location of the business to decide, such as commercial streets on the ice cream store decorated to give a person the feeling of light and bright, can play a role in alleviating fatigue.

Six, how to make good health

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Ice is the most afraid of the work of hygiene, ice contains a high content of milk, milk, this product is very easy to attract the propagation of bacteria, so good hygiene is particularly important. With ice cream contact vessels or ice cream scoop must be diligently cleaned, as well as cleanliness and hygiene inside the store must always pay attention to.

The temperature of the ice cream must reach minus 22 degrees, and more attention must be paid to the power supply of the ice cream cabinet is in place.

About the ice cream cabinet temperature rises, will affect the whole ice cream health degree. Because ice cream is a product of milk and fruit, it is easy to reproduce bacteria, so we must pay special attention to the work of health.