Four causes of fish fire
In recent years, special catering has swept across the country, and grilled fish has gradually entered shopping centers, becoming one of the favorite foods of many young people. Many brands have sprung up like mushrooms after rain, and fish exploration is one of the best. Since opening a shop in Shenzhen, exploring fish has set off a "grilled fish wind", and eating goods has a great affection for grilled fish. The daily turnover rate is as high as 16 rounds.
Successful people must have something extraordinary, but all successful restaurants have their own management philosophy. As the saying goes, stones from other mountains can attack jade. Today, let's talk about fish exploration, tell you about the newly opened restaurant and how to become popular quickly without spending money.
1, network marketing: spread quickly and radiate widely.
Xiaomi's success makes people realize how important it is to use online social platforms for marketing. Network marketing has the characteristics of fast spread and wide radiation. Before opening the store, Tan Yu will use Weibo and WeChat to carry out wave after wave of publicity. Weibo visited the restaurant and shared it with WeChat friends circle, which made the restaurant accumulate popularity before opening.
2. Seal test marketing: mobilize the masses to do marketing.
Traditional media, such as TV and paper advertisements, need to spend a lot of money, and customers don't necessarily pay the bill. The effect is not very good, but "mobilizing the masses to do marketing" is very useful.
A tentative fish shop will take an internal test two days before it opens, that is, invite some fans to eat grilled fish for free. Users only need to forward Weibo to participate in the lucky draw, attracting many people to participate, but the winners are mostly social network activists.
This kind of people have a certain fan base, and in the process of eating, they have to pat and share their feelings, which helps fish maintain a certain popularity on social platforms and achieve the purpose of starting a business.
3. Discount marketing: reduce diners' concerns about the new restaurant.