How can a novice become a master by doing e-commerce? In this era, it is difficult to have subversive technological changes or surprising ideas and unrepeatable core competitiveness, and so is becoming a master. In this era, if you want to "persist" and "do better than others", you are already a master.

1: About novice brushes.

When we control the early conversion rate of a new product, we should implant a concept of virtual reality and virtual reality. From the data cube or related software, we should consider two values when doing SEO.

The conversion rate is higher than the conventional word conversion rate, but lower than twice the conventional word conversion rate. The core of Taobao SEO is that products are king. If the product is ok and the real conversion rate cannot be maintained above 80% after our target flow is obtained, then the keyword flow is converted by manual control, which is the essence of brushing. Now I have to consider the conversion between PC and mobile phone. So don't brush unless you have to. Either brush or brush everything. To consider products, a good product and positioning is the basis of doing well in e-commerce.

2. How to do product positioning

The beginning of all business is market analysis, looking for demand. If there is demand, there will be segmentation, and segmentation to a specific group is positioning.

Product+population = active demand

The first step in doing e-commerce is to understand the concept of products. An e-commerce product consists of title, description, picture, customer service, package and so on.

Titles and descriptions are copywriting, pictures, visual customer service and communication, and none of them can be omitted, because these are the contact points of consumers. There is another service behind. What really makes consumers pay the bill is that they feel cheap and that the money spent is good. Only when consumers feel that it is worth the money, will the products have a market.

3. About keywords and traffic

Any keyword can be optimized into three good keywords as long as it conforms to the baby's own attributes. The essence of keywords is accuracy, and the purpose is transformation. Therefore, optimizing keywords starts with the accuracy of product attributes, and the traffic is focused on one keyword at a time.

4. How to improve the browsing return rate

Solution:

1, maintain the continuity rate of new products in the store.

2. Keep in-store activities and new product notices.

3. Stimulate the old customers who receive the goods within 6 days.

4, increase the viscosity of old customers and maintain the relationship between old customers.