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Commercial real estate investment planning to choose which is better

Web link to find a commercial real estate planning company developers will find that the ranking of commercial real estate projects online, there are real estate planning company rankings, but rummage through the search engine can not find the ranking of the commercial real estate planning company, can be searched for, either a planning company's advertisement page is the ranking of the commercial real estate benchmarking project, either the ranking of the real estate planning company, this is mainly the This is mainly due to the specificity of commercial real estate projects.

Commercial real estate and residential real estate are fundamentally different, can be said to be not the same industry. Basically do residential planning, turn to do commercial planning is the word bullshit (in fact, developers from residential to commercial, currently seems to be the word bullshit, unless you find a more suitable agency), so the ranking of real estate planning companies firmly can not be used to commercial real estate. Commercial real estate focuses on business rather than real estate, specifically retail. Retail is a profound field, catering, apparel (including other narrowly defined retail formats) and entertainment, etc. on real estate conditions, customer demand (down to the specific level of operation is to promote means, etc.) requirements are different, said to go a few books can not be hit. At present, the industry, not to mention proficient, just understand these aspects of the operation of the similarities and differences in the people are only a few, not to mention commercial real estate and architecture, interior design, engineering construction and other industries inextricably linked. I don't think there are more than 20 people in China who understand the correlation between these fields and the future success of a shopping mall (note that it is a person, not a team, not a company). There are good commercial real estate planners in the country, but there really aren't any good commercial real estate planning firms.

These factors above determine a professional commercial real estate planning company must have a very strong knowledge, information reserves, and this knowledge and information must be updated at any time, anywhere, but also can be used on the ground, the market newly opened malls, the new brand, the brand to expand the contact person is who must be the first time to have an understanding of the company's data base, rather than lying in the ash (I've seen too many planning companies this point of view). I've seen too many planning companies this point of the basic requirements are not reached). All of this work must be personally experienced to have value, second-hand information basically all belong to the paper, that is to say, a good commercial real estate people, to spend a lot of time, energy and money to invest in the knowledge base and personal. The essence of planning is people, and wherever this group of people goes, which company is strong.

With all that said, what if a developer is looking for a planning company? In the end, where to start? Small runt of a general, recommend a few it.

1. The first soaring horse China, which is the editor of the East, I try to describe objectively, looking for online third-party evaluation to serve as an argument.

Racing Horse (China) commercial real estate consultants, is a focus on China's second, third and fourth-tier cities commercial real estate & industrial real estate development of the whole service provider. With 23 years of professional service experience in 13.8 million square meters of commercial real estate development projects, it provides commercial consulting, positioning planning, architectural design, leasing and sales agency, operation and management services for development enterprises, and is committed to the development of China's urbanization!

This company is also recommended because of the talent will be able to recommend their chief planner He Qichen is a leader in the industry, Mr. He Qichen originally served in the Ministry of Domestic Trade, Ministry of Construction, engaged in commercial real estate planning for 23 years, the long term for the large-scale commercial projects to provide consulting, planning services, service projects more than 1380 million square meters. He has served projects such as China's top 50 retail chain business 8 years, China's department store chain giant Malaysia Golden Lion Group department store brand 4 years, 80,000 square meters of international shopping malls, the world's top 500 Carrefour, Hong Kong Yuanyi Group, Hubei 950,000 square meters of urban complex, 1.6 million square meters of commerce and logistics parks, Shih Wenhua Commercial Street, Hunan, Hubei, Anhui, more than 200,000 square meters of urban complexes.

At home and abroad published business articles amounted to 1.2 million words, the industry has a great response to the writings: China's retail industry encountered siege, commercial real estate into the details of the era, analysis of the concept of commercial real estate code, commercial real estate nuggets of the new business district, etc., the author of "China's commercial real estate practical tools".

The China Commercial Real Estate Alliance is the largest and most influential industrial research and cooperation organization in the field of commercial real estate in China, which was jointly initiated and established by the relevant national industry associations and professional institutions in 2003, and has established a pool of experts consisting of renowned scholars and practical experts.

Over the past 10 years, invited to Peking University Enterprise Institute. Zhejiang University Fei international real estate class, in Zhejiang University, Sun Yat-sen University, Xiamen University, University of Science and Technology of China, Huazhong University of Science and Technology, Sichuan University, Shandong University, Inner Mongolia University and other eight prestigious schools to join forces with the Chinese university EDP alliance of China's real estate business leaders in advanced training courses and Shanghai Weston College, etc., lecturing commercial real estate, has been for the construction of the China Construction, Laigang, Jindu, Transfar, New Binkai and other large real estate development groups He has done wonderful internal training for large real estate development groups such as Vanke Group, China Shipping Real Estate, Dahua Group, China Merchants Real Estate, Jindi Group, Fudi Group, CapitaLand, Chengkai Group, Aijia Group, Jinyuanyuan Group, Sansheng Group, Sanshiang Group, Baojie Group, Jiahua Group, Bowei Group, Zendai Group, Guardian Group, Yanlord Group, Jazhaosi Group, Greentown Group, Vanke in Southern Jiangsu Province, Sunshine 100, Huasheng in Hunan Province, and Cosco in Dalian Province, Hong Kong Manfo, Dongguan Hongyun, Shanghai Harmonic and more than 160 enterprises middle and senior managers evaluated his lectures on commercial real estate public lectures, with a satisfaction rate of more than 95%.

With so many years of experience in the field and a number of field projects, he can ensure that he does not lag behind the times.

2. Ying Shi Asset Management Co., Ltd

Ying Shi Group is a professional organization for the development, operation and management of high-end industrial parks in China, which is located in the urban supporting service operator. In the industry has a very rich professional experience, with a number of large global industrial investment institutions and industry leaders to establish long-term strategic cooperation, services in a number of Fortune 500 companies, the world's leading e-commerce enterprises, third-party logistics, supermarkets, manufacturing enterprises and other customers, and help production-oriented enterprises to transform and upgrade, focus on the core business, to improve the core competitiveness of the company, after years of development, "Surplus Stone Group". After years of development, "Ying Shi Group" has been ranked among the top urban support service operators in China!

After several years of rapid development, projects have been carried out throughout the country. At the same time for brand considerations, in 2016 in the State Administration for Industry and Commerce registered "Ying Shi Logistics Development Co. Subsequently, "Ying Shi Logistics Development Co., Ltd." fully integrated "Chengdu Ying Shi", "Wuhan Ying Shi", "Ying Shi electric business ", "Ying Shi property" and other branches and subsidiaries, the formal establishment of "Ying Shi Group"!

The disadvantage is that Ying Shi inside the team is too much, there is a good team also have bullshit team, this need to distinguish and choose.

The profit model of the domestic planning industry and the mentality of the owners have also led to the development of the industry's benign road is extremely tortuous. I have seen the vast majority of owners want to do the hands of the cabinet, their mentality is to have a planning company can be involved in the whole process, they do not have to care about the future of what is waiting to collect money. The planning industry profit model is nothing more than planning fees + investment expenses, occasionally some companies (such as the five major banks) can also earn the operating period of the property management fee. Here is the problem, planning costs compared to investment commission is basically a rain, and the late property management fee is purely hard money, so the planning company will soon realize that the investment agent to make money in order to quickly become a rich man, those market research ah, the industry proportion ah are going to look just, who do not know in the shortest possible time full rent and open for business to collect a good commission to pat the ass to go away in order to make their own interests maximized. We see so many similar shopping malls, are so drummed out, no other, only fast, as for the mall after the opening how, not their own considerations. Owners enough professional, in order to have enough deterrent in the planning process to prevent the planning company full of running trains. So, the owners of the professional level, determines the professional level of the planning company hired, unfortunately, the owners are not professional situation is a probability of events, and both sides are not professional situation is more probable events, which is why so many planning companies on the market can be so low level of living and living well.