Design concept: logo design concept is not only the design of practical objects, but also a graphic art design. It and other graphic arts means of expression have both the same, but also has its own artistic rules.

Can be from the design of the time is through what association think of this graphic LOGO began to write, and then it is designed out of this LOGO on behalf of the symbolism is what. logo design starting point, creativity, connotation, these are enough, to put it bluntly is to make up, to seize the customer's psychology of the fabrication, how to make up the beautiful how.

Expanded:

First of all, it should be started from the design of the design ideas of the logo. Secondly, start from the meaning symbolized by the logo, again, the description of the pattern, and finally, to explain whether the logo and its organization's culture match, logo design instructions:

I. Design positioning:

1, visual effect: technology, green, environmental protection, the pursuit of, stability, image.

2, design vocabulary: technology, internationalization, graphic culture, decorative.

2. Design theme:

"High-tech, green nature".

Three, the composition of the interpretation:

1, logo to the concept of science and technology, green as the basis for associations, in order to fully demonstrate the "Jie Sheng Chemical" to "science and technology, green service life" concept.

2, the logo is composed of a circle, pentagonal basic elements, easy to associate with the molecules, the structure of the atom, in line with the industry characteristics of the enterprise; pentagonal shape within the "J" deformation for an upward bird. This indicates the enterprise culture and career development, can be said: the shape of God, unity, no harm.

3, the logo in green, sky blue, orange as the main color. The outer circle structure with green, representing nature, health, stability; pentagon with red and yellow gradient, symbolizing the sun's rays, representing hope, vitality, strength, unity; deformation of the "J" with azure, representing science and technology, development, progress. 4, the logo can be extended to a wide range of comprehension, it is an easy to defend, easy to read, easy to remember a good endorsement of the image. The logo is a good endorsement that is easy to defend, easy to read and easy to remember.

5, the lgoo figure culture, not only when the international design art style, but also the contemporary enterprises of the times to show that the simple and clear graphic language and social communication, so that the enterprise information can be quickly transmitted, and the formation of the brand information culture precipitation.