Reasons for enterprises to innovate:

Innovation in the enterprise is necessary, if you do not rely on innovation to make the enterprise to maintain permanent vitality, create new profit margins, then the enterprise can only step by step towards the abyss of decline.

Innovation is the source of an enterprise's inexhaustible life force. Because society is constantly progressing, the times are constantly developing, the needs of people are also constantly changing. If an enterprise can not meet the needs of consumers, can not keep pace with the times, will be destroyed from the market, disappearing from the eyes of consumers. And only know how to change with the market and continue to innovate the enterprise, in order to obtain eternal life in the market.

Innovation is to enhance the competitiveness of enterprises, if we use their own sense of innovation, improve the production methods and production organization, improve the production of products, open up and find new raw materials and markets, then we will have enough space to reduce costs, thereby enhancing the competitiveness of the market to obtain huge profits and the right to live forever in the market.

Innovation can be fully effective to make full use of the enterprise's human resources is an important part of the management of innovation, talent is the vitality of the development of the enterprise, through the reasonable management of human resources, to attract a large number of capable, capable of thinking, motivated talent, to promote the effective advancement of the work of the enterprise.

In the market economy, in the era of knowledge economy, with the changes in the marketing environment, enterprise marketing activities are facing many challenges, many problems need to be solved through marketing innovation, so enterprises should be constantly innovative.

Corporate innovation is an important element of enterprise management. It is a key element in determining the direction, scale and speed of development of the company. From the entire company management, to specific business operations, enterprise innovation throughout each department, every detail. Corporate innovation involves organizational innovation, technological innovation, management innovation, strategic innovation and other aspects of the problem, and, in all aspects of the problem is not isolated to consider a particular aspect of innovation, but to consider the overall development of the whole enterprise, because the various aspects of innovation is a strong degree of correlation.

How enterprises realize innovation

Highly connected society, enterprise innovation faces a serious challenge. The disruptive impact of digital technology, with new products and services constantly emerging in the marketplace, is now both an opportunity and a challenge for businesses, as it has the potential for both rapid market acceptance and rapid decline.

Because of the dragon and chaos of various industries, cross-border competition, competitors from all directions, so that enterprises are overwhelmed. The more changeable the environment, innovation is more important, since the market needs to be more fast and efficient new products, new services, corporate innovation needs to meet four requirements:

(1) positioning accurate, to find the market and consumer pain points.

(2) fast, the cycle of innovation must be shortened.

(3) low price, the innovation of the production cost must be more effective management, to achieve both good quality and low price.

(4) Multi-latitude, do not limit yourself to traditional technological innovation.

Open innovation

Enterprises need to open the door to innovation and establish an open innovation system. Innovation is not only limited to the traditional sense of scientific and technological innovation, but also processes and business models and other aspects of a comprehensive innovation. So, what is open innovation, is to advocate the maximum use of external resources, the introduction of innovative subjects involved in the innovation process, in order to improve innovation performance, to achieve the goal of innovation.

While the high degree of interconnectivity creates new challenges for enterprise innovation, it also provides powerful technological tools for enterprises to utilize external brains to carry out open innovation. It is precisely due to the advancement of these technological tools that enterprises are equipped with the ability of searching for and collecting new technologies and new services, and the boundaries of the enterprise's innovation centers are constantly expanding to incorporate a wide range of consumers, suppliers, collaborators, individuals, experts, and institutions into their own. The boundaries of the innovation center are expanding to include a wide range of consumers, suppliers, partners, individuals, experts, and institutions as innovation resources.

Internal innovation

White is not an antithesis, but a complement.

When external forces are needed can be judged by the following 2 points:

(1) The external environment in which the enterprise is located. When the external environment is characterized by drastic changes, high complexity and uncertainty, it is difficult for the enterprise to cope with its own resources alone, or the risk of acting independently is too high.

(2) The scope and extent of the impact of enterprise innovation. Compared with the R&D innovation of a single product and the cross-departmental and cross-division organizational change, the latter requires more and more complex technical reserves, management capabilities, and innovation resources, which makes the need for external resources more urgent.

Methods of corporate entrepreneurship

First of all, companies should adjust their development strategies in a timely manner. Whenever there is a drastic change in the environment, it is the signal that the enterprise should be transformed, that is, the signal that it needs to innovate in order to keep up with the pace of the times. To this end, enterprises should formulate a new development strategy for the development of enterprises to point out the direction, and always meet the needs of consumers, which is an eternal way of survival

Secondly, enterprises should pay attention to the introduction of technology. In today's rapid technological progress, an enterprise to grasp all the technology is unrealistic. For this reason, enterprises should utilize various channels as much as possible, the introduction of a variety of technology and management experience suitable for the development of enterprises. After all, the power of an enterprise is limited, which requires enterprises to strengthen cooperation with relevant enterprises to achieve a ****-win situation.

At the same time, enterprises also need to have their own core technology. Want to cooperate with the strength of the enterprise to achieve *** win situation, must themselves also have the equivalent strength, that is, their own core technology. An enterprise without core technology, there is no right to speak at the negotiation table, you can only be passive to accept the selection of others, and can not take the initiative to choose others. Even with the strength of the enterprise cooperation, you can only be considered as a playmaker, can not decide the fate of their own businesses, can only look at the face of others to act. Therefore, the presence or absence of core technology is also an influential factor in the ability of a company to innovate.

Also, the ability of business managers to recognize talent should be strengthened. Many general manager of the enterprise, the president may not have a sense of innovation, so we can not require all entrepreneurs are like a prophet must have creative ideas, an entrepreneur who can make good use of other people or subordinate staff creativity, is also a good entrepreneur. At the same time, the entrepreneurs concerned about the latest international research developments. Some of the technology just out of the laboratory, not all entrepreneurs can see where the profits, and entrepreneurs with a discerning eye can see where the profits, as early as possible to buy their patents, to achieve its commercialization. How to turn some messy rocks into economically valuable ores is something every entrepreneur should consider.

Of course, it is necessary to commit to the establishment of a learning organization in the enterprise. An innovative organizational culture is bound to produce a group of creative employees. Hold academic exchange activities of various technologies within the enterprise to promote organizational learning. Through the collision of knowledge of a variety of different people to generate new knowledge and inspiration, there is the use of organizational research and development. Only by comparing can we find out the good ideas and better innovation.