1, the rapid fission of community and socialization: WeChat has incomparable advantages over other products, that is, it has a huge user base. Relying on the social attributes of WeChat, users can share more and complete transactions through social and social traffic. In large-scale activities (such as double eleven, double twelve, etc. ), the operator can send it to the user group by sharing the items and activities of the applet. Or through some interesting activities, attract people to share and achieve the purpose of rapid fission.

2. Promoting life through innovation: The activities in traditional e-commerce are also applicable in APP, such as small group play, prize play, bargaining play, buying and giving play, etc. ; At the same time, based on the special scene of WeChat, a social relief fund was specially launched. After the payment is successful, the user can get the shopping "reduction fund" and complete the collection of the "reduction fund" after sharing friends or WeChat groups. Through such a social sharing+preferential payment policy, if marketers use it properly, small programs will bring a large number of new users to enterprises, and the purchase conversion rate of new users will also increase.

3. Fast transaction conversion: The concept of applet is to run after use, and so should our definition of e-commerce applet. What the e-commerce platform ultimately needs is the transaction rate. As a platform for e-commerce transactions, applets guide users to make impulsive and stimulating consumption through activities or other media, thus achieving the effect of rapid transformation. When users want to buy goods again next time, they can quickly find your "store" through WeChat, without opening other apps again, and the second conversion can be completed in WeChat.