That white-bearded grandfather looking at you with a smile on his face is a classic implication of KFC, which has carved an unforgettable impression. After many years of development, KFC has become a well-known restaurant chain. It is the second largest fast food chain and the largest fried chicken chain in the world. As one of the largest multinational restaurant chains in the United States, KFC has acquired exclusive rights in China. The company manages and provides fast food such as fried chicken, burgers, French fries, egg tarts and sodas among other high calorie fast food.

Parkson China is one of the country's leading food and beverage companies, striving to be "the world's most innovative restaurant pioneer. Since entering China in 1987, Yum has established a footprint in more than 1,200 towns and cities in key provinces, cities and autonomous regions across the country. It has more than 8,100 restaurants and 450,000 employees. Today, KFC promotes the "Open New Store" collaboration approach, which authorizes strategic partners to open KFC-branded restaurants in specific regions or marketing channels held by the strategic partners.