Eating out of the brand

The biggest feature of Aying Pot is that a meal for a few people only costs a few hundred dollars, which really reflects the level of mass consumption. Aying pot gradually have a little fame, Wu Yingzi, He Tianlong began to plan to take the road of the brand to brand management to highlight the difference between the Aying pot.

In the past few years, Haining China Leather City business is strong, the flow of customers, especially the Shanghai people flocked to the leather city shopping at the same time, but also naturally choose the price is moderate, eat up the convenience of the pot store. Smart Wu Yingzhi and He Tianlong, think this is an opportunity, only to attract the Shanghai people, business can do big. The food habits of Shanghainese and Zhejiang people are similar to each other, but the couple still pulse out the

subtle differences. They will be pot flavor slightly adjusted, so as to more in line with the tastes of the Shanghai people. As a result, this small business trick, in Haining many pot store and a step ahead. Shanghai people ate Aying pot back, and will Aying pot introduced to the subsequent Shanghai people, so a pass ten, ten pass a hundred, Aying pot actually let the serious Shanghai people accepted, so that a few years after the Aying pot in Shanghai is very smooth to open a chain of more than 30 stores.

The fame of Ah Ying Pot has risen, and some people are trying to find a way to get rich by asking for help to learn from their masters, while those who have been working in the pot store for a while are also trying to find a way to start a new stove. This is inadvertently expanding the brand awareness for Aying Pot.

When it comes to branding, He Tianlong is overflowing with joy. He said: "At the beginning of the husband and wife store is small, but we try to work in the direction of the characteristics of the direction, and thus attract a lot of repeat customers, the characteristics of the A Ying pot is what we do, the fame is the customer called out." It can be heard that He Tianlong attaches great importance to the role of the brand, the use of the brand is also quite skillful. It is said that the bones and stinky tofu in Aying pot store has Haining's special bones in thousand sheets of pot are specially picked and customized by someone. It looks like a common bone thousand Zhang Bao, but it adds a lot of color to Ah Ying Boil. "It is by emphasizing the quality of the dishes that the unheard of Ah Ying Casserole can break through the ground and sprout from the bottom of the catering ladder to become a landscape of mass consumption." So says Wu Yingzi.

Chinese people in Kentucky Chicken, McDonald's consumption, as if experiencing the European and American way of life; foreigners sitting in the ancient Beijing Quanjude duck store, seems to taste China's long tradition of culture; similarly, when the outsiders smelled the A Ying pot store a casserole emitted curls of fragrance, will produce the feeling of the atmosphere of the countryside mood. And to create a dining culture that consumers are attracted to the atmosphere, the brand is holding the groom and the bride's red silk belt, such as Kentucky Fried Chicken, Quanjude, recruiting customers seems to have been no longer the food of the road, but called the brand. Wu Yingzi thought of these, He Tianlong thought of these. So, "Ah Ying pot" to join the ranks of the service mark, began to step on the ladder of brand management.

Small Casserole Brings Big Wealth

The inspiration for Aying Casserole to go out of the house came from the proposal of Shanghai diners.

Many Shanghainese people got acquainted with the owner of the store from time to time and persuaded Wu Yingzi and He Tianlong to open a chain of stores in Shanghai, and as time went by, the couple was moved, and finally developed the determination to fight in Shanghai, the "adventurer's paradise". Who would have guessed that this tentative step, actually became a whole game of chess to win a key move. Relatives passed it on to relatives, friends passed it on to friends, and the small Aying Pot became a sought-after delicacy by Shanghai citizens. At this juncture, Wu Yingzi and her husband He Tianlong were already riding a tiger, and they seemed to be pushed and forced to step into the Shanghai Bund step by step. Two or three years

Time, surprisingly, in Shanghai opened more than 30 Ah Ying pot chain franchise.

"Look, this is already the 20th call received today requesting to join." Wu Yingzi put aside the microphone, wagging his finger. Indeed, not only Shanghai, the province and Jiangsu and many other cities and counties in the Yangtze River Delta, have also asked to join the chain of Aying pot. A Ying pot cohesion of the market energy caused by a few famous consulting and planning organizations in Shanghai's attention, they depicted a national chain franchise blueprint for the A Ying pot, promising that the couple do not have to work hard to open a store to reap the benefits and ensure that the net income of 20 million yuan per year.

A Ying pot to do this, on the surface, is the original Shanghai people persuasion to make A Ying pot out of Haining, stabilized in Shanghai, and then the chain of the Yangtze River Delta, in fact, the real reason is the brand so that the time to expand the market of A Ying pot out of the call. The brand called the Aying pot, but also in the call of an industry in the process of formation.

After the implementation of the chain franchise business pattern, Wu Yingzi and her husband He Tianlong pay more attention to the brand refining. A Ying pot in the Yangtze River Delta has both directly-managed stores, but also franchises and joint-stock stores. In order to ensure that the pot stores around the geographical concept does not affect the reputation of the pot, a British pot to take "a unified store style, a unified name of the dish, a unified distribution of the main raw materials, a unified chef assigned to the gatekeeper" mode of operation. Provisions to join the chain must be more than 500 square meters, all internal and external decoration can not be less than 1 million yuan, at the same time must accept the headquarters assigned more than 10 chefs from time to time quality control, if any chain stores do not meet the conditions, must be rectified in a timely manner or even shut down. Although these standards have raised the threshold to join the chain of Aying pot, the conditions are also harsh, but the request to join the chain of phone calls are still blowing up the couple's cell phone.

"If we do not refuse, the number of chain stores at least a few times. The reason for raising the bar is that the key is to ensure quality, preserve the brand reputation of 'Ah Ying Bo' and ultimately benefit consumers." Wu Yingzi's words ring a bell, giving the impression of having a pair of entrepreneurial vision.

National 3A green restaurant, Jiaxing City, a famous service mark, and this year will strive to create Zhejiang Province, a famous trademark. In this regard, a leader of the Jiaxing City Bureau of Industry and Commerce said, "Whether it is brand awareness, market response, or modern business concepts, 'Ah Ying pot' is the time to leap, to seize the opportunity to fly up."

Today, Wu Yingzi and her husband He Tianlong are calculating the "fly" planning, the near-term goal, that is, by the end of 2007, in the Yangtze River Delta opened 100 chain stores. And the long-term goal is to let Ah Ying Bo fly to the whole country and even abroad