Digital brands are common in consumer goods enterprises or other marketing teams, focusing on establishing and updating their own brand assets and deepening the interactive relationship with consumers.

They shifted their marketing expenses from traditional linear advertising to immersive digital multimedia experience and established new contacts with consumers. They re-imagine new ways of interacting with consumers, strive to attract new customers for the brand and enhance customer loyalty through multiple experiences.

Customer experience designer.

Use customer data and insight to create a good customer experience. Such companies (including financial services, aviation, hotels, retailers, etc.). ) Always build your own business model around customer service. These companies hope to maintain a continuous dialogue with customers and cultivate loyal customer groups by innovating the way of interaction with customers.

Efforts should be made to increase online traffic and increase the sales conversion rate of all channels, so as to maximize marketing efficiency and increase wallet share. All elements of digital marketing strategy (website design, SEO, mobile App, community interaction, etc. ) is used to promote sales and customer loyalty. Although they also need to promote interaction through content, their core purpose is to improve traffic and efficiency, not to create a deep and emotional brand experience.