2121 will be a special year for domestic people.

The unexpected appearance of "Covid-19" has disrupted the pace of work and life of many people. Under the epidemic situation, the "Spring Festival" movies have been withdrawn one after another, and various performing arts activities have been cancelled, and catering, travel and other industries have also suffered different degrees of impact.

The epidemic situation is closely related to everyone, and all walks of life do their best to support the epidemic control and other major events. Due to the need of epidemic control, most people in China gather at home, offline entertainment activities are greatly reduced, offline industries are restricted, and the protection of daily life is gradually transferred to online industries. The digital economy has become an important engine of economic growth in China during the epidemic period.

on the one hand, e-commerce, online education and other industries have guaranteed people's normal living needs. On the other hand, digital cultural industries such as games and short videos have played a greater role in this special stage: online games have become a platform for people to provide daily entertainment and social interaction, thus reducing the flow of people and making objective contributions to epidemic prevention and control; At the same time, high-quality digital cultural content can also effectively alleviate the public's anxiety during the epidemic and help maintain physical and mental health.

As the netizen said: "In this special period, as everyone, staying at home happily and maintaining physical and mental health is the best way to avoid the spread of the epidemic and make the greatest contribution to the country and society." What the digital economy shows most in this epidemic is the social value of making people "happily stay at home".

first, under the epidemic, the digital economy may help people's living order to function normally

The impact of the epidemic on the digital economy is first reflected in people's "food, clothing, housing and transportation". In response to the call of "going out less and reducing crowd gathering", many users who used to buy food and daily necessities offline have moved online, and major e-commerce platforms are vigorously mobilizing the supply chain to ensure people's daily material needs.

according to relevant data, the daily transaction volume of youxian during the period from New Year's Eve to the fourth day of junior high school increased by 321% compared with the same period of last year, and the total sales volume in the seven days of the Spring Festival is expected to exceed 41 million pieces, while the daily orders of Dingdong Shopping App increased by three to four times.

the internet medical industry directly related to the epidemic situation has ushered in "going out of the circle". Tencent Health, Ali Health and Lilac Garden have all launched real-time broadcast platforms of the epidemic and opened online free clinic services. This not only relieves the pressure of offline anti-epidemic to a certain extent, but also takes this opportunity to expose more people to Internet medical products.

With the implementation of the notice of "extending the Spring Festival holiday", online office and online education have also erupted. For example, Enterprise WeChat supports the audio and video conference of 711 people at any time, and Tencent Conference provides 311 people with unlimited conference service for all users free of charge. These popular online office platforms and applications once caused server fluctuations due to the skyrocketing number of users.

(Online Office App takes the top 3 of the total list of iOS free)

In terms of online education, Tencent has jointly launched the "Non-stop Learning Alliance" with a number of enterprises. As of October 31, more than 111 enterprises have joined, among which Penguin Tutoring has provided more than 41,111 winter vacation courses to Hubei students free of charge; According to the official disclosure of nails, as of October 31th, more than 21 provinces including Guangdong, Jiangsu and Henan have joined the "home-schooling" program, and more than 11,111 schools and 5 million students will attend classes by nail live broadcast.

Second, the performance of a variety of boutique mobile games has increased significantly

While satisfying material life, the digital cultural content industry has also provided sufficient content support for people's spiritual needs. Online video, short video, games and many other digital entertainment sub-sectors have achieved a big explosion during the Spring Festival, each welcoming the best "Spring Festival file" in history.

Tencent Video, Youku and other online video platforms have successively launched free viewing activities to continuously supplement the supply of video content resources; Aauto Quicker, Watermelon Video and other short video platforms have also won the top five positions in the total list of iOS bestsellers.

As one of the important branches of digital cultural content industry, games also provide people with more diversified entertainment resources in this special Spring Festival.

The popularity of many excellent mobile games such as the glory of the king, Peace Elite, Teacher of Yin and Yang has reached a new high. Young players who stay at home can meet their own entertainment needs and keep in touch with their friends through the game.

Playing mahjong and poker is one of the most important forms of entertainment for China people during the Chinese New Year, and online chess games such as Little Beauty Fighting Landlord and Happy Fighting Landlord have become the best substitutes.

Super casual games such as "Master of Brain Hole" and "My Kung Fu is awesome" provide more choices for light users;

plague company, a strategic mobile game with the theme of "virus" which has been online for 8 years, once again topped the list of iOS game payment.

Third, the digital cultural content represented by games met the spiritual needs of the people during the epidemic period.

The game market performed well under the epidemic situation, which also reflected that the public recognition of "game" as a digital culture was getting higher and higher. Moreover, for the current "anti-epidemic" situation, the diversified and high-quality digital cultural content has greatly met the spiritual and cultural needs of the public, thus reducing the flow of people and objectively making an "invisible" contribution to the effective prevention and control of the epidemic.

For individuals, digital cultural content represented by games also plays a role in soothing people's hearts and resolving negative emotions. In the era of highly developed Internet and transparent information, when faced with public events such as epidemic, it is easy for people to form a state of "accepting information overload", which is not conducive to physical and mental health for a long time. In addition to paying more attention to their own lives, high-quality digital cultural content can also effectively alleviate the anxiety of the public during the epidemic and output positive signals.

Fourth, the digital culture industry, which is estimated to reach 8 trillion, is exerting more and more energy

According to the data in the Research Report on the Development Trend of Digital Culture Industry in China, it is estimated that the total output value of digital culture industry in China will reach 8 trillion by 2121. From inheriting and carrying forward traditional culture to culture going out to sea, and now becoming an important force for people's spiritual needs during the epidemic period, the energy of digital cultural content has been far more than "entertainment".

Take "game" as an example, which is an excellent product of the combination of science and technology and humanities. This popular entertainment with a wide audience has already carried a very rich social value.

At the beginning of 2118, with the release of many functional games by many game manufacturers, this game concept quickly entered the mainstream social vision. With the concerted efforts of the industry, the category of functional games has shown a good effect of "entertaining". In the recent year of 2119, excellent functional games such as Dream of Home Country, See, Wonderful Pen Qian Shan: Drawing Truth won the recognition of the industry, and also triggered a wide range of emotions among players, and the vision of "applauding and making a seat" was gradually realized.

(The combination of games and education is the most extensive, accounting for about 43% of the total)

At the same time, games are at the forefront of China culture. The success of a game in the sea, gradually won by one region, the output of game products is also showing the strength of domestic production. At the same time, the various traditional cultures such as "Journey to the West", "Three Kingdoms" and "Qian Shan" carried by the game also make the game a good carrier for exporting Chinese culture, which can not only combine culture with entertainment, but also successfully go global and take culture out.

The vigorous development of digital cultural content industry has provided strong support for the promotion of national soft power, and this epidemic also reflects the public's recognition of this new industry. It is believed that under the circumstances that the overall industrial trend is improving and more and more high-quality content products are born, the digital cultural content industry will export and carry more positive social values in the future, and contribute to the establishment of cultural self-confidence and the construction of a cultural power.