There are many channels for online celebrities with a certain fan base to realize their fans, but live broadcast is definitely one of the most profitable ways.
Many online celebrities will seize the opportunity and devote themselves to live broadcast. Originally, the live broadcast with goods was a win-win situation for both sellers and buyers.
Because sellers have increased sales, buyers have also bought cheap products. For online celebrities, live broadcast with goods is empty gloves and white wolves, with great benefits.
However, if the network celebrity, the middle bridge of live broadcast with goods, is not stable enough, then live broadcast with goods will be teetering.
It is ironic to catch the scene in the live broadcast room. As an anchor with a certain fan base, Liao was originally a middleman trusted by fans, but he became a disseminator in selling fake goods.
One second, fans saw Liao trying on a product in the live broadcast room, and the next second, a group of plainclothes policemen walked into the camera. With Liao's stunned expression, the live broadcast came to an abrupt end.
Such an ironic shot should remind everyone in the network celebrities that they are in the live broadcast industry.
The case of selling fake online celebrity live broadcasts in Shanghai sent a very clear legal signal to all online celebrity live broadcasts.
The network is not an illegal place, and the live webcast must comply with relevant laws and regulations. No matter where, it is illegal to make and sell fake goods.
Only with faith and awe in the law and gratitude to consumers can the career platform of online celebrity live broadcast become bigger and bigger.
For the market chaos among online celebrities, the regulatory authorities should also stand up and make good use of the administrative guidance, administrative supervision and administrative punishment authority given by law to effectively protect consumers' rights and interests.
Only in this way can we create a clean, honest and trustworthy, fair and just, win-win and inclusive Internet market ecological environment.