Hotel industry used to be a sunrise industry, which is an important reference to reflect the level and quality of economic development. However, the rapid spread of the epidemic affected the development of the industry and hindered the progress of the industry to some extent. As the hardest hit area, Shanghai's hotel industry also suffered heavy losses.
The hotel industry is facing the risk of capital chain breakage, because the epidemic has affected many investors' investment confidence in this industry. In the case of serious epidemic, consumers can't enjoy the services of the hotel industry, which means that the industry can't get more turnover. Most hotels with weak pressure resistance are on the verge of bankruptcy and cannot get more development opportunities, which is the dilemma faced by the hotel industry.
The hotel industry is losing customers faster and faster, because the epidemic directly leads to consumers losing the opportunity to spend. Consumers are the main body supporting the operation and development of the industry, and the loss of customers will make the industry suffer heavy losses. During the epidemic prevention and control period, the hotel industry needs to carry out prevention and control according to national policies to avoid people gathering. In order to achieve good prevention and control effect, hotels can't open their doors to attract more customers, which leads to a sharp decline in industry profit margin.
The operation and management cost of the hotel industry is getting higher and higher, because most hotels have to operate even if they can't. Therefore, the hotel needs to pay the necessary expenses such as labor, water and electricity, leasing and bank interest. It is worth mentioning that the current economic pressure of this industry is huge, and it will not be able to get out of the predicament in a short time. The sharp increase of various costs will become the last straw to crush the hotel industry, which is the negative impact of the epidemic.