Ruan Jun, deputy mayor of Putian Municipal People's Government

Putian is located on the southeast coast of Fujian, facing Taiwan across the sea, and is an important part of building the prosperity belt on the west side of the Taiwan Strait. Putian, with a land area of 4,211 square kilometers and a population of 3.12 million, is the political, economic and cultural center of central Fujian, and is known as "a famous country of literature" and "Zoulu on the seashore". As a well-known hometown of overseas Chinese in China, Putian has more than 611,111 overseas Chinese, and there are a lot of talents abroad. There are more than 3,111 talents with senior titles above professors all over the country, including 11 academicians of Chinese Academy of Sciences and Chinese Academy of Engineering. Putian is rich in tourism resources, among which Meizhou Island National Tourist Resort is a resort for pilgrimage to Mazu. Since its founding, Putian has won the titles of "hometown of track and field", "basketball city", "hometown of opera", "hometown of painting", "hometown of photography", "capital of Chinese classical furniture" and provincial historical and cultural city. The long history and profound cultural background have laid a solid foundation for the development of Putian jewelry industry.

first, the present situation of the development of the jewelry and jade industry in Putian

The jewelry and jade processing industry in Putian has a long history, profound skills, various varieties and complete categories. It has a distinctive national style and strong local characteristics, and enjoys a high reputation at home and abroad. It is an important part of Putian arts and crafts culture. Especially in recent years, the development of Putian's jewelry and jade jewelry industry is changing with each passing day. Its industrial position is outstanding, its regional characteristics are remarkable, leading enterprises are formed, and industrial clusters are emerging, which has made the same industry in the country sit up and take notice.

Huang Xiaojing, governor of Fujian Province, accompanied by Yuan Jingui, secretary of Putian Municipal Party Committee, and Zhang Guosheng, mayor, visited the master plan model of China Putian Arts and Crafts City

(1) The scale of the industry is growing, and the industry agglomeration effect is outstanding

Putian is a famous jewelry and jade processing base in China, among which gold and silver ornaments and jade articles are the most famous in the country. One is gold, silver and jewelry. Putian has nearly 81% jewelers in China, and there are more than 311 gold, platinum, molds and jade processing enterprises in Beigaochengtou gold market in Licheng District, with 1.5 million employees. The products involve necklaces, rings and traditional folk ornaments, with an annual transaction volume of more than 4 billion yuan, which has become a well-known gold jewelry market in Fujian Province. There are more than 711 silver ornaments, precious stones, molds, jade articles and other processing enterprises in Dongqiao Shangtang, with 25,111 employees. It is a diversified and multifunctional silver ornament market integrating jewelry design, development, production and wholesale, with an annual transaction volume of more than 3 billion yuan. There are more than 5,111 technicians and more than 51 enterprises with an annual output of about 11 tons of crystal gems. It has become the rear processing base of Guangzhou crystal market and Wuzhou gem market. The second is jade processing. Although Putian does not produce jade, the history of jade processing can be traced back to the late Qing Dynasty. From the end of the 21th century, some artists in Putian began to apply carving art to jade processing, and the jade products created were ingenious and original. A large number of jade carving craftsmen have been cultivated, and many products have been rated as excellent works of China's "Tiangong Award". In the mid-1991s, many artists went to Guangdong Sihui to develop, which made the industry expand continuously and formed Sihui Jade Putian Street. The annual output value is more than 611 million yuan, and the production and sales account for about 61% of the local industry. According to statistics, there are more than 1,111 jewelry and jade enterprises in Putian, with more than 1.2 million employees and assets of 2.6 billion yuan, including 3 national master craftsmen, more than 51 provincial master craftsmen, more than 211 craftsmen and more than 5,111 technology business backbones. The number of enterprises, product output and market share have a decisive influence in the whole country. Products are sold to more than a dozen countries and regions such as Southeast Asia, Japan, Singapore, Hong Kong, Macao and Taiwan, as well as major domestic cities and tourist attractions.

Huang Xiaojing, Governor of Fujian Province, visited the jade carving exhibition area of the Art Fair accompanied by relevant leaders

(II) The regional economic characteristics are obvious, and the scale of leading enterprises is formed

For a long time, the jewelry and jade jewelry industry has played an important role in promoting the economic development of Putian. In 2116, the output value of Putian jewelry industry was 9.8 billion yuan, accounting for 21% of the output value of industrial enterprises above designated size, and it became one of the pillar industries of economic development. Putian jewelry and jade industry not only contributes to the local economy, but also solves the employment, entrepreneurship and life outlet problems of many laid-off workers, unemployed youth and social surplus labor, which plays an irreplaceable role in building a harmonious society and stabilizing society.

the development of jewelry and jade jewelry industry can not be separated from the support of leading enterprises. Therefore, Putian jewelry industry has made painstaking efforts. For example, Putian Huachang Jewelry Co., Ltd. was founded by the original gold-digger and developed into a leading enterprise in the jewelry industry in Fujian Province and a national key enterprise. It has four factories, namely, plain gold factory, special jewelry factory, jade inlaid gold pendant factory and inlay factory, with more than 411 employees. Putian Jinwei Jewelry Company and Jinjiali Jewelry Company have also developed from selling gold molds into modern professional jewelry enterprises integrating development, production, processing, wholesale and retail. The successful development of these jewelry enterprises is the epitome of Putian jewelry industry from small to large, from extensive processing to intensive management and specialized production. This is mainly due to the following aspects: first, the government's support and support for the jewelry industry. As early as the 1991s, the municipal party committee and the municipal government discovered the development advantages of Putian jewelry industry, called a forum for Puji "gold diggers" who traveled all over the country, and introduced some preferential policies to encourage them to start businesses and take the road of development of modern jewelry enterprises. The second is the entrepreneurial spirit of Putian jewelers. Since the reform and opening up, the jewelry and jade industry in Putian has ushered in new development opportunities. Many people have got rid of the traditional concept of family workshops, boldly explored and innovated, attracted private capital, gathered technical strength, and successively embarked on the road of establishing enterprises to promote the rapid development of the jewelry and jade industry in Putian. The variety of jewelry has expanded to gold, platinum, cat's eye, zircon, silver ornaments, jade ornaments, pendants, bracelets, etc., forming a design, processing, production and sales. The third is to adhere to the strategic policy of "winning by quality". Putian jewelry enterprises attach great importance to product quality foundation. Many jewelry enterprises introduce advanced processing and production lines at home and abroad; Passed ISO9111:2111 quality management system certification and ISO14111:2114 environmental management system certification; Establish a rigorous testing organization and perfect measurement system, so that jewelry products have always been favored by our customers. Fourth, pay attention to technological innovation and product innovation. Putian jewelry enterprises are good at absorbing the excellent connotation of Chinese culture, drawing lessons from the advanced concepts of Europe, America, Japan and South Korea, breaking through the conventional design techniques and creating high-quality jewelry. In recent years, thousands of gold inlaid jewelry, jade inlaid gold and other products are all innovative products, which are the first in China. Their innovation has filled a gap in the jewelry industry, and their performance and technical level are at the leading level in China. The fifth is the nationwide marketing network. Many jewelry enterprises have direct-sale stores, franchise stores and agents in all parts of the country. Establish a perfect sales service system, put service in a prominent position in brand building, establish a complete set of perfect service systems, and comprehensively improve the service level before, during and after sales.

Wang Meixiang, Vice Governor of Fujian Province, visited the jade carving exhibition area of the Art Fair accompanied by relevant leaders

Zhang Guosheng, Mayor of Putian City, delivered a speech at the opening ceremony of the first Putian Jewelry and Jade Fair in 2117

(3) Paying attention to personnel training and forming a characteristic industrial culture

In the long-term development, the jewelry and jade industry in Putian has formed its own unique tradition of bringing up children and apprentices. Generally speaking, famous artists will take their children and apprentices with them to learn art, and pass on their skills directly to them through words and deeds, so that traditional crafts can be inherited. With the development of market economy, some famous masters began to set up studios, carry out training activities of mentoring, and train young apprentices through multiple channels, thus reserving a large number of talents for the jewelry and jade industry. In recent years, many companies have adopted a combination of internal training and external recruitment to recruit talents, established a strict training system, formulated an annual training plan, regularly carried out various skills training internally, and sent outstanding employees abroad to participate in relevant training, further study and exchanges. Through the continuous introduction of talents in production, R&D, design, management, marketing and international expansion, we will provide human resources guarantee for the implementation of famous brand strategy and the sustainable development of enterprises. In addition, Putian government has also played a lot of irreplaceable roles in personnel training in the jewelry and jade industry. The Municipal Arts and Crafts Association, the Gold and Silver Jewelry Chamber of Commerce and the Jade Chamber of Commerce have established cooperative relations with institutions of higher learning such as Meizhou Bay Vocational College and Fuzhou University Arts and Crafts College, and selected some students with real talents and practical knowledge and professional counterparts to recommend them to work in jewelry and jade enterprises, so as to input new technical strength for enterprises; Encourage technicians to innovate boldly, attach importance to the role of scientific and technological personnel, reward those who have made outstanding achievements, and promote the development and prosperity of Putian jewelry and jade; Trade associations have long implemented the system of cultural and technical training for all staff, as well as the identification of technical qualification training.

Yuan Jingui, Secretary of Putian Municipal Party Committee, and Shi Hongyue, Deputy Secretary General of China Jewelry and Jade Industry Association visited the first Putian Jewelry and Jade Fair in 2117

Putian jewelry and jade industry has gradually established and formed its own unique industrial culture in the long-term historical accumulation. Since the Tang and Song Dynasties, Putian's jewelry and jade have been integrated with history and culture, especially influenced by "famous country of literature" and "Mazu culture". It has a long-standing reputation in history, and a large number of products have flowed into all parts of the world, which has played a positive role in promoting and communicating local culture and art. Putian jewelry and jade industry has also been promoted by holding exhibitions abroad, exporting products, inviting foreign businessmen to visit, spreading by news media, holding academic lectures, and publishing special albums. Now Putian jewelry and jade industry culture has become a social awareness and has been included in the key industry projects supported by the municipal government.

ii. related background of the industry

(I) long industry history

Putian jewelry and jade jewelry processing industry has a long history, which originated from the carving industry. As early as the Tang Dynasty, the carving industry in Putian was quite developed, and the carving work "Pingquan hangover name" in Putian in the Tang Dynasty was well known. When Dongyan Temple was built in the Song Dynasty, 37 stone lions were embossed on the tower base, which were different in shape and lifelike, and became a classic of Putian sculpture art; Yu Liangfu, a Putian sculptor in the Yuan Dynasty, translated Buddhist scriptures and literary works, which were praised by the world. Since the Yuan Dynasty, Putian's sculpture has developed from architectural literature to decoration and appreciation of crafts. Many sculptors, with apprentices and apprentices, set up workshops and engaged in craft processing industries. With the changes of the times, Putian's traditional wood carving, stone carving, bronze carving, tooth carving, lacquer ware and other related craft industries have gradually formed, and the processing of gold, silver, jewelry and jade is derived from this.

After the founding of the People's Republic of China, the jewelry and jade jewelry industry in Putian once fell into a trough. Even so, the artists in Putian still carry on the tradition and bring forth the new, and continue to promote the development of jewelry and jade jewelry processing technology. After the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, Putian jewelry and jade jewelry industry has adapted to the needs of domestic and foreign markets and tourism development, constantly reformed and innovated, improved efficiency, increased varieties of colors, ensured product quality and expanded industrial scale, and finally ushered in the spring of jewelry and jade jewelry industry. All this should be attributed to the "gold digger" out of bounds! The history of "gold digger" is the epitome of the development of Putian jewelry industry after the reform and opening up, and it is also an epic struggle history of Putian "outsiders". They crisscrossed the north and south, walked the streets and lanes, constantly absorbed different cultures from different places, kept improving their technology and craftsmanship, and had rich and colorful processing styles. Many skilled craftsmen had wonderful skills. These sons of man have been handed down from generation to generation and become the pioneers of modern Putian jewelry industry.

(2) Broad market prospects

Putian is the hometown of Mazu, and Meizhou Island, a national tourist resort, is the birthplace of Mazu culture admired all over the world, which has a strong influence on Taiwan compatriots and is a bridge and link for economic and trade cooperation, cultural exchanges and personnel exchanges between Fujian and Taiwan. Every year, there are millions of pilgrims from home and abroad who come to Putian to worship Mazu. In addition, there are more than 611,111 overseas Chinese in Putian, and countless people come back to visit relatives every year. With the improvement of economy and social stability, Putian's tourism industry will continue to grow, which provides internal market space for the development of jewelry and jade industry.

Since ancient times, Putian people have been famous for their hard work and hard work, and it is this feature that determines their courage to struggle in the business world. At present, there are about 1.5 million Putian people engaged in jewelry and jade business all over the country. Every town in the country has Putian people engaged in jewelry and jade business. "Where there is well water, there are Putian people." The jewelry and jade sales network all over the country provides a broad external market environment for the development of Putian jewelry and jade industry.

(3) Excellent spirit of pushang

Putian, which has a local accent alone, has not been melted in the long history of thousands of years, but has stubbornly flourished and developed in a narrow area with a large population and few land and relatively poor resources. By virtue of their diligence and wisdom, and their ability to endure hardships, the people of Putian have formed two well-known groups, one is the Pushi group, whose family is poor and their children are educated, and the other is the Pushang group, which is "no prosperity, no town". At present, among the 611,111-711,111 overseas Chinese in Putian, the main component is Chinese businessmen. Putian compatriots from Hong Kong and Macao are basically businessmen. There are hundreds of thousands of people engaged in commercial activities nationwide, including no less than one million families engaged in business. Where there are people, there are footprints of pushang. Pushang can be famous for its shrewdness, and the spirit of Pushang is a key factor.

Five leading groups of Putian City and leaders of China Jewelry and Jade Industry Association and Fujian Gemstone Association cut the ribbon for the opening of the first Putian Jewelry and Jade Fair in 2117

So, what is the spirit of pushang? At the first World Pushang Conference, Yuan Shuji of Putian Municipal Committee summarized it into three sentences: Brave to break through the world and aim at all directions; Hard-working and self-improvement; Love your ancestors and hometown, and serve the mulberry. This refined generalization is appropriate and worthy of the name. It is precisely because of a group of entrepreneurs who dare to fight that the private economy outside our city is very developed. Nowadays, when foreigners come to Putian, in addition to lamenting the fast pace of life and the large number of bosses, they are often infected by the fighting spirit of Putian people. It can be said that the development of Putian jewelry and jade jewelry industry today is inseparable from the spirit of merchants.

iii. development planning and supporting policies of government departments

in view of the development status of the jewelry and jade jewelry industry in Putian and the relevant background in Putian, the municipal party Committee and government of Putian put forward specific plans and supporting policies for developing the jewelry and jade jewelry industry and building a characteristic industrial base for jewelry and jade jewelry.

(1) Guiding ideology of planning

Adhere to the scientific concept of development to guide the overall situation of social development and focus on cultivating arts and crafts industries. Make full use of Putian's rich resources and brand advantages, speed up the construction of arts and crafts city, plan and optimize the spatial layout from a high starting point, guide the existing scattered arts and crafts enterprises or family workshops in the city to make overall planning and concentration, and return the foreign capital and technology of the craft industry, so as to make Putian gem jewelry industry bigger, stronger and more refined.

(II) Development Planning

In order to support, cultivate and expand the traditional craft industry in Putian, give play to the advantages of the production, processing and distribution of traditional gemstone jewelry in Putian, attract the return of foreign capital and technology in the gemstone jewelry industry, and provide a high-quality development platform for gemstone jewelry entrepreneurs all over the country, the Putian Municipal Party Committee and the Municipal Government