Planning scheme for opening a fast food restaurant

It is easy to open a fast food restaurant, but if you want to run it well, you must have a detailed plan for opening a fast food restaurant to get the maximum benefit. Let's take a look at the planning scheme of opening a fast food restaurant for everyone, hoping to help entrepreneurs who want to open a fast food restaurant.

1. Overview of fast food restaurants

1. Our restaurant belongs to the catering service industry, and its name is Urban Fast Food Restaurant, which is a sole proprietorship enterprise. It mainly provides Chinese breakfast, such as fried dough sticks, steamed buns and other Chinese snacks and side dishes. Lunch and dinner are mainly fried dishes and smokeless barbecue.

2. Urban fast food restaurant is located in the commercial pedestrian street of Weihai Road. It started as a mid-range fast food restaurant and will gradually develop into a Chinese fast food chain like KFC and McDonald's in the future.

3. The owners of urban fast food restaurants are restaurant managers and chefs, all of whom have 6 years' catering experience. With our wisdom, talent and persistent heart for the cause, they will definitely lead the way in this industry.

4. Our store needs () million yuan of venture capital, of which () million yuan has been raised in place, and the remaining () million yuan has been loaned to the bank.

Second, business objectives

1. Because of its geographical location in the commercial street, there are relatively rich customers, but there are also many competitors. Especially, our store has just opened its business, and if we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in Weihai Road Commercial Pedestrian Street and recover the cost in 1 years.

2. Our store will set up three branches in three years, and gradually develop into a fast food chain group with strong economic strength and a certain market share, and make a breakthrough among many fast food brands in the island city, and become a well-known brand in the catering market.

Third, market analysis

1. Customers: The target customers of urban fast food restaurants are: ordinary consumers who go shopping and entertainment in Weihai Road Commercial Pedestrian Street, accounting for about 51%; Students from nearby schools, shop staff and community residents account for about 51%. The number of tourists is sufficient and the consumption level is low.

2. Competitors:

There are four main competitors in the vicinity of urban fast food restaurants, including 1 large-scale fast food restaurants and 3 small fast food restaurants. These four hotels have been operating for more than 2 years. ? Fast food restaurants run both Chinese and western food, which are more expensive and have a sparse source of customers. The other three small fast food restaurants have poor hygiene, poor service quality and crowded and messy dining environment. Our restaurant has seized the existing disadvantages of these four fast food restaurants and launched? Good quality and low price? And other marketing strategies, and strive to occupy a place in the fierce market competition. Fortune Chongqing Tips: All rights reserved, please indicate the source;