Generally, there are several fixed ways to do logo design, and each logo is designed according to different methods. Then, generally, there are several ways of expression when we do logo design. Let's take a look at

1. Cartoon expression

Cartoon expression, which is a common method in logo design. When we need to use this, we must have certain drawing ability. However, the mascot is not a logo, and the mascot is set to better personify communication and increase the communication value of corporate brands.

2. figurative technique

figurative technique, among which the representative brands are Laoganma, Kungfu, Zhang Junya Little Sister, etc. This is a relatively direct design technique, which can highlight the brand value and increase affinity.

3. Abstract techniques

Abstract expressions are also very common. For example, Nike's iconic hook, in fact, many people didn't know its meaning when they first read it. After all, it has no features. In fact, it was bought by Nike for 35 dollars. The author of the design is a design student in Atlanta. When we design a logo, the designer can give the brand an added value.