Starbucks coffee? (Starbucks)? There are two versions of the trademark of. The earliest
LOGO of Starbucks was designed according to the Scandinavian double-tailed mermaid pattern, which is the Sai Ren siren in Greek mythology. This siren has the meaning of infatuation, addiction and death.
However, the mermaid's posture and dew point make many people think that it is a pornographic icon with sexual suggestion. Later, Starbucks also thought that the
LOGO was a bit explicit, and made fine adjustments such as covering the chest with hair and exposing only the parts above the belly, which became the current logo.
Extended information
The earliest source of Sai Ren siren on Starbucks' LOGO comes from Greek mythology. In Homer's epic The Odyssey, the goddess Kael warned Odysseus that when they passed through the sea of desire, the siren Sai Ren would send out a euphemistic song to lure the passing sailors, causing the ship to hit the rocks in silence. Odysseus blocked the ears of other companions with beeswax, tied himself to the mast, restrained his desire and spent the dangerous sea.
Sai Ren, the siren, was originally described as a half-man, half-bird, and later evolved into a two-tailed mermaid. Because western literary and artistic creators have a tradition of drawing lessons from Greek mythology, it often appears in later cultural and painting works, and gradually evolved into a cultural symbol.
Reference: Baidu Encyclopedia-Starbucks