In order to ensure the high starting point, high quality and high level of activities, it is often necessary to make an activity plan in advance, which is a written plan made after comprehensively considering the relevant factors of activities. How should the activity plan be formulated? The following is the summer activity planning scheme of hot pot restaurant I collected for you (selected 5 articles), welcome to share. Planning scheme of summer vacation activities of hot pot restaurant 1

1. Purpose

We already know the general plan of attacking competitors. By attacking competitive brands, we have a very good advantage in the newly opened hot pot restaurant. However, our previous attack on competitors who have been operating successfully for a period of time cannot directly affect our turnover, so we need this supplementary plan in order to seize and narrow the market of some competitors and achieve the purpose of attacking competitors.

2. Preparation before grabbing

Before any activity is carried out, a single store should make a preliminary survey of its competitors in the business circle, and separate the main competitors from the secondary competitors. The survey of the main competitors includes: decoration positioning grade, food price positioning, competing competitors' selling points, service quality, hygiene, operation process, turnover, attendance rate, advertising strategy, promotion strategy, etc. Based on the analysis of the results of such market surveys, we will formulate our robbing plan.

third, because of different brands and regional differences.

the headquarters only provides a few typical examples, and it is not intended to make detailed implementation rules. It is important to spread an idea, hoping that a single store will have its own detailed plans and strategies in implementation.

Fourth, the strategy of grabbing

<; I > The decoration orientation of a single store

1. The decoration style of a single store implements the headquarters standard, which not only has a distinct personality, but also highlights the cultural atmosphere. (High-grade shops include plaques, poems, calligraphy and paintings, reliefs, etc.)

2. Decorative materials and construction techniques should not be too rough.

3. A single store with a large scale and high grade is relatively competitive. A VIP room can be set up in the private room of a single store (gold or silver utensils can be considered) to attract established customers, and at the same time, it can play an advertising role and create influence in the industry.

4. Single stores with an area of more than 811㎡ may consider adding a performance platform: ① Folk music performance (guzheng, dulcimer, erhu, etc.); (2) Fashion models perform and singers sing to increase the atmosphere and stabilize the tourists.

　< Second > Price positioning

Price is the most sensitive adjustment lever. We should position the price according to our own situation. Our pricing standard does not refer to the secondary competitors, but mainly refers to the main competitors of the same grade. The price is slightly lower than this kind of competitors, and we must never be higher than the competitors or sell the main products at special prices, and (other price differences are basically the same) we are superior to the competitors in terms of services or preferential measures.

　< Third > Analyze the advantages and disadvantages of competitors.

we analyze the advantages and disadvantages of competitors in the business circle from two aspects: important factors and unimportant factors, such as environment, hygiene, dishes and services. Non-important factors mainly refer to supplementary and auxiliary measures, such as some non-significant preferential measures; Among many important factors, our competitors already have it (the difference in price is our appeal point), so our detailed rules must find the shortcomings of competitors in non-important factors (auxiliary factors), such as whether competitors have parking lots and car washing services; How many kinds of snacks are there, and whether there are foods that children and women like; Whether the group has vehicle transportation; Whether there are green plants in the store; Extension of service; Whether there is a congratulatory gift; The ingenuity of small gifts, etc.

in order to make our single-store manager have a concept and implementation ideas, the following is a brief introduction of the theory of "quadrant analysis model", hoping that the theory conveyed by the headquarters can enlighten our single-store manager.

advantages of repair area advantages: (of high importance) are advantages of single store, which need to be maintained.

opportunity zone maintenance zone repair zone: (of high importance) The performance of a single store in this respect is relatively poor, and it needs to be repaired and improved.

Opportunity area: (low importance) The single store has a poor performance in this respect.

Consumers and competitors, including our single store, have ignored it. Our single store can tap this opportunity, understand the satisfaction of our customer base and attract potential customers.

maintenance area: (of low importance) the single store performs better in this respect, which is of little practical significance to the single store and does not require much effort. Hot pot restaurant summer vacation activity planning scheme 2

1. Free beer

Summer, hot summer. Cold beer, when I think about it, I feel like a volcano erupts and it rains heavily. My heart is cool with a creak. Ice beer in advance, unlimited supply. Some people may think that they will lose money, but it turns out that it is equivalent to a 21% discount on all singles. When I was the general manager of Qilong Hot Pot in Chongqing, including the direct stores in Chongqing, it was such a marketing strategy, which not only earned full popularity, but also earned a lot of money. With facts as the basis, you don't have to doubt.

finally, just hearing that beer is free is enough to attract people's attention. It's you, aren't you going?

2. strategy of adding fire to the fire

since everyone thinks that eating hot pot will get angry, we might as well add fire to the fire. This is also one of the marketing strategies. The actual operation method is "getting angry, you are more angry!" The theme marketing activity of "pie falls from the sky, and hot pot is free".

Activity rules:

(1) Customers who come to eat every day will get a table free of charge.

(2) If there are 68 tables in your restaurant, put 68 ping-pong balls in the lottery box. One of the balls is free.

(3) during the peak operation period, for example, when 8 pm is the guest occupancy rate, the seated guests will be charged.

(4) Go to the table and let the guests touch the prize. If they touch the free table tennis, the store will pay for all the expenses before the account is tied. Even if the guest spends 21 yuan, as long as he is so lucky and courageous.

This strategy is to add fire to the fire, and create a beautiful yearning that people all want their own fire. The key point is to make this kind of atmosphere, and transfer people's other expectations of fire with an interactive atmosphere. At the same time, this marketing strategy is also in line with China people's gambling psychology of buying lottery tickets. If I am free of charge, I am lucky, just like winning the first prize in the lottery; If I don't win, then I don't care. Anyway, I spent it myself.

3. Other marketing strategies

(1) Free ice cream.

(2) Free herbal tea.

(3) Free mung bean soup. And other, but small-scale marketing activities should not be used alone. Cooperate with other large-scale promotional activities to increase customers' image of us. Hot pot restaurant summer vacation activity planning scheme 3

February 25th every year is the day when Christians commemorate the birth of Jesus, which is called Christmas, and it is the biggest festival in western countries, which can be compared with the New Year, similar to the Spring Festival in China. While New Year's Day is the beginning of celebrating the New Year. Celebrating New Year's Day is a custom in all countries and regions of the world. In China, New Year's Day has been listed as a legal holiday. If hot pot restaurants take this opportunity to launch corresponding promotional activities, they will certainly get twice the result with half the effort and have a good effect on building brand awareness. Next, I will provide you with the Christmas and New Year's Day promotion plan of 21XX hot pot restaurant.

First, the purpose of the activity

Christmas and New Year's Day are two important festivals in the West and China, and they are also the peak periods of people's consumption. Many businesses will intensify their publicity and attract customers during this period. Therefore, a good promotion plan is essential during the festival, which will not only increase profits, but also enhance the popularity of hot pot restaurants, create a larger source of consumer groups for future operations and make more solid preparations for future development.

in addition, a series of promotional activities, such as creating restaurant environment, discounts and on-site interaction, are carried out during Christmas and New Year's Day, so as to increase the operating and sales income of the restaurant during the two festivals, at the same time, improve the brand awareness of the restaurant in the region, have a good corporate image and high-quality products and services in the eyes of consumers, especially the surrounding public and student consumers, and prepare customer resources for subsequent promotional activities such as New Year's Eve dinner and Lantern Festival in hotel restaurants.

second, the theme of the event

colorful Christmas passion, good gifts on New Year's Day

third, the time of the event

21XX February 21th-October 5th

fourth, the content of the event

Main event: all customers who spend money in our store will enjoy a 21% discount during the event. During the period, students (those who have more than 11 people for drinks and dinner) can enjoy a 7.5% discount on drinks with their student ID card. After that, it will no longer be included in the total activity discount)

Activity 1: Consuming courteous gifts one after another: (based on the final actual consumption)

21XX February 21-21xx February 27 (except Christmas Eve).

a pair of Christmas gloves from 21 yuan with a one-time consumption of 411 yuan

a Santa Claus from 35 yuan with a one-time consumption of 611 yuan with a gift value

a Christmas tree from 51 yuan with a one-time consumption of 811 yuan with a gift value

21XX February 28th-21xx October 5th (except New Year's Day).

a pair of cartoon rabbits in 21 yuan with a one-time consumption of 411 yuan

a set of Chinese style tea sets in 35 yuan with a one-time consumption of 611 yuan with a gift value

a pair of Chinese knots in 51 yuan with a one-time consumption of 811 yuan with a gift value

Remarks: We went to a hot pot restaurant on the spot before this scheme. According to the boss, the average consumption per table is over 351, and it should be about 611-811 yuan at dinner, so this item is formulated to give gifts according to the consumption amount.

Activity 2: Activity on the 24th

1. All waiters wear Christmas hats, let waiters dress up as Santa Claus and elk, and give candy, chocolate and trinkets to customers at the peak of passenger flow

2. Christmas red envelopes: red envelopes are hung on the Christmas tree in the empty area of the service desk in the store, and the names of gifts are written in the red envelopes (consumption vouchers, wine vouchers, snack vouchers, food vouchers, Christmas mascots, New Year's Eve). Invite customers to come up and choose a red envelope at the specified time (21: 11-22: 11)

3. Give a plate of mutton and pork belly to each table as a Christmas discount, and a Christmas discount package (spending over 511 yuan)

4. Give customers who spend all over 311 yuan a one-time discount voucher for New Year's Day in 51 yuan, New Year's Day activities.

5. Students who have dinner with more than 11 people on Christmas Eve can enjoy a 21% discount on drinks with their student ID card (after the drinks discount, it will not be counted in the total activity discount).

activities on New Year's Day:

1. Big red and big rejoicing: customers who enter the store will be given a red and spicy soup at the bottom of the pot designed for New Year's Day (for those who prefer spicy food)

2. The waiters in the store wear red work clothes and say hello to the customers who enter the store (Happy New Year's Day, the Year of the Loong is auspicious)

3. A variety of new snacks, special dishes and good luck will be introduced. Hot pot restaurant summer vacation activity planning scheme 4

1. Theme: < P > If the food consumption exceeds 111 yuan, send 51 yuan beer coupons;

2. Time:

21xx May 21-June 21

3. Region:

Franchise stores

4. Purpose:

1. Drive consumption in June and July, thereby increasing turnover;

2. Improve the turnover rate during the activity period;

3. Improve the popularity of the dragon hotpot;

V. Activity content:

1. During the activity period, anyone who spends more than 111 yuan on food in each franchise store of Guojianglong Hot Pot will get a "beer coupon" with the value of 51 yuan, and two "beer coupon" with the value of 51 yuan when the food is spent in 211 yuan, and so on! (Remarks: Franchisees arrange beer brands according to the actual situation. )

2. Every customer who comes to the store on the third day of the Dragon Boat Festival (21-.16.14-16.16) will be given an extra gift at each table: a dumpling for Dragon Love and Honey, and a beer coupon for crossing the river to make a hot pot cool.

Instructions for use:

1) This coupon is only available in Chongqing study hot pot franchise stores;

2) This coupon cannot be exchanged for cash, and it will not be changed or torn;

3) This coupon is only for in-hall consumption, excluding packaged products;

4) During the activity, customers who spend more than RMB 111 (excluding pot bottom, saucers, drinks and drinks) on a single table can use one "Beer Coupon", and customers who spend more than 211 yuan (excluding pot bottom, saucers, drinks and drinks) can use two "Beer Coupon", and so on;

5) This coupon is a beer credit coupon, which is limited to the designated beer consumption listed in the activity, and is not used for other consumption;

6) Please show this coupon at the same time when you check out to enjoy the discount;

7) The copy of this coupon is invalid;

8) This coupon is valid only if it is stamped with a special financial seal for the restaurant. Please consult the store for detailed usage. ;

9) The final interpretation right of this promotion belongs to our restaurant within the scope permitted by law;

11) this coupon is valid for 7 days from the date of issue;

VI. Promotion plan:

Presentation, time, method/content: Dragon Boat Festival dumplings 21xx, purchase quantity from May 21 to June 21, according to the actual situation of the store, table stickers are 15cm-11cm. This is photo adhesive. Directly affixed to the desktop In-store poster 61㎝-81㎝ Posted and placed in a suitable location in the storefront-Display rack 181㎝-81㎝DM single A4 size is used to sweep the building, and beer coupons are distributed in the store. Guests will be given SMS messages 1 times a week after paying the bill at the store. VII. Activity manpower plan:

Guest camp:

planning: publicity design and store layout;

finance: setting and monitoring of cash register system, and management of beer payment;

storefront: the storefront specifically implements, arranges, coordinates, and returns to 31 related explanations; (You must make relevant registration when sending 31; The return ticket must be signed by the cashier, the store manager and the customer.)

Procurement: procurement of materials needed for publicity;

please consult the planning department of Jianglong company for the poster and DM template, which will be delivered online so that all stores can apply the summer activity planning scheme of hot pot restaurant. 5

1. During the activity,