Some people have speculated whether the Xi-Tea Logo is a sketch of the founder. It actually has a more universal meaning.

From ancient times to the present day, both domestic and foreign currencies have featured the heads of great men and women, mostly in profile.

When you've read a lot of coins, you can't necessarily recall which one was printed on which currency, but only their **** same features: side face, hair, and facial features.　This is the origin of the portrait on the Hi-Tea Logo. The person, however, does not have a specific character to symbolize; TA can be a boy or a girl with short hair, not specific to which type of person, TA distills the ****ness of a person. We hope that when everyone sees this Logo, it's like they see themselves, thus causing a ****tone.

Of course, branding is more than just a logo, a product, or a point that can be formed.

A new brand, if only a little better than others, is not enough. You have to have a "contrasting advantage" over your peers in order for consumers to give up their original sense of security and re-accept a new brand.

To this day, Hi-Tea still maintains the habit of collecting consumer feedback every day and constantly improving its products

So we continue to dive headfirst into product research and development, going to the Internet to read all the comments and feedback from consumers, looking at microblogs, public reviews, and when our own brand's data base is not enough, we go to search for other brands to find out what the consumers need and what their pain points are.

Six months later, the first to launch the cheese tea, the product was a big success, the stores began to queue, but also from then on opened the road to development.