Physical shooting skills
I. Background
The background of still life shooting is much simpler than that of people shooting. The logic is similar, either internal or external.
1, location shooting
It is rarely used to shoot the exterior of clothing still life. The difficulty lies in the chromatic aberration of light, which will increase the workload of color matching in the later stage. Of course, after full preparation and meticulous beautification, once adopted, tonality is excellent.
① Advertising renderings
Use light and shadow to shoot large films, creating a picture with a sense of bringing in, usually in the form of local clothes.
Use this kind of pictures for posters, drill exhibitions, car maps, details pages, top of folding pages, brand stories, etc. You don't have to pay too much attention to the clothing shape and actual color, the atmosphere is very important, and the tonality of the brand can be reflected from the pictures.
② Physical display
Exterior location is rarely used for the overall display of clothing. When I was in an advertising company, I worked with a brand called Xianran, and all the shooting was done outdoors. Holding a branch, hanging between mountains and rivers, moving with the wind, the background is very intoxicated.
Or hang clothes directly on the tree to take pictures. The natural fabric is very suitable for this shot.
2. Indoor shooting
(1) According to the background color system, there are three colors, white, gray and yellow.
(2) According to the background material, wall, paper/cloth, woolen cloth/fur, wood board/floor.
Paper and cloth are the most common in all shooting, whether it is tiled shooting or mannequin shooting. White wall is the most widely used indoor suspension.
Wool/velvet/fur can better set off the texture of the fabric, keep warm and comfortable, and is suitable for clothing shooting in autumn and winter.
With the positioning of home improvement, the floor is no longer used for clothing shooting.
Second, the type
1, tiling
Representative: Rong Mei. It is definitely a shop that has to be said. No one. Although the details pages of the whole store are all photos of life, they have laid a great reputation with excellent products. Relying on the perfect polished brick shooting, the fabric texture is vividly reflected, just like on paper, with subtle wrinkle design.
The location of clothes and cameras is not much to say. There are only a few ways. In short, the shooting angle of the camera is perpendicular to the plane line of sight of the clothes.
② The stereoscopic effect of lighting is the most difficult to control. I have collected several articles for this purpose, which you can learn from. The ultimate way is to try more.
3 modeling, the general clothes will be folded inward on both sides, which is slim; Undulating folds are essential, so as to reflect the texture and three-dimensional modeling effect of clothes. Wrinkles can be made by pulling, pushing and pinching, and the aesthetic feeling is up to you, so practice more. Generally, the cuffs should be raised and the armpits should be nested at the back. The arms should be bent and not stiff, and the lower edge of the clothes should be opened a little, which is more three-dimensional.
Rongmei's success also lies in her relaxed and casual "casual" modeling, which has a three-dimensional asymmetry and properly injects a full soul into the thin flat clothes.
2. Hang up.
Representative: Elephant with mushrooms. At present, the model picture has been basically adopted by elephants, but the hanging picture is still excellent and the exposure rate is quite high, because each main picture is half model picture and half hanging picture. Not hanging on the wall at will, but adding a hard support structure inside, with outstanding details. Please pay attention to the arms and other parts, so that the clothes are particularly three-dimensional and full.
① Selection of clothes hangers. Hangers are often the only ones dug out with clothes, and walnut/cherry wood solid wood hangers are more suitable for clothes with strong fabric sense; Fresh and natural, casual clothes, you can choose wooden hangers.
(2) the richness of form. Under the premise of symmetry and neatness, try to hang clothes in full shape, put foam models in your arms, and add skirts and skirts. , are very common methods. As shown below, the mushroom elephant obviously uses a bust model or transparent inflation, and the original thin sling can be called the price.
3. Fake mold
There are fewer and fewer shops shooting with mannequins now. Advantages: three-dimensional, low cost; Disadvantages: It takes a lot of time to put on and take off, and more accessories are needed to test the richness of styles, otherwise the film effect will be monotonous and similar.
The extension is applied to 360 still life demonstration. Pictures taken from different angles of mannequins are made into small moving pictures and displayed in the main picture of the shop, which can well reflect the excellent clothes designed before and after.
4. Stereo 3D
Clothing shooting with hollow 3D stereoscopic effect can't even be called still life shooting. I took it out because many friends were confused. Produced by model pictures and still life pictures, it is completely a late product, and there is no tool that can directly shoot hollow 3D clothes.
Physical shooting skills
Selection of equipment
First, choose the right lens. A large aperture lens is ideal. Because it can avoid a lot of complicated lighting equipment, avoid the monotonous Gao Fancha effect of the flash, and avoid the calculation error caused by the reflected flash. Generally speaking, F2 or F 1.8 lens can make shooting fast and good. When using a large aperture lens, it must be noted that its deepest depth is very limited. The solution is not to let the camera get too close to the subject. You can also shoot with a slightly slower speed and a smaller aperture. But the minimum speed should not be slower than 1/30 seconds, because slow speed will inevitably lead to vibration. Focus on the most important part of the subject, and other parts may not be focused. Remember, the camera is too close to the object when using the standard lens, which will distort the image.
Photography skills
If a tripod is used, the focal length of the lens is about 135mm. In this way, the proportion of each part of the object is relatively normal. It's best to adjust the aperture to the minimum so that all the subjects can be clear.
Wide-angle lens is very suitable for shooting large furniture. It can shoot the convex and concave parts of furniture very clearly. This lens can provide a great depth of field even when shooting at close range or using the maximum aperture.
When shooting small items such as jewelry and coins, you can use inexpensive close-up additional mirrors. These lenses can generally be screwed onto standard lenses. A telephoto lens with a close-up device can also produce the same effect.
exhaust
Small items can be illuminated by natural light from windows, photographic lamps, flashlights, even candlelight and floor lamps, or mixed light from these light sources. At the same time, on the other side of the object, a huge reflector is erected to supplement the lack of light on the dark side.
If you only use the natural light outside the window, avoid direct sunlight. It's best to find a corner with windows on both sides, so that you can use the diffuse light from the sky to illuminate the object and make it three-dimensional. It will be better if the indoor lights are turned on at the same time or one or two colors are painted near the object to enhance the light of the main part. It is more appropriate to use two photographic lamps. Put the brightest one or the one closest to the object on the side away from the camera, and the other one is close to the camera. Then add a spotlight behind the subject, so that a wonderful side light appears around the subject. It is best to judge the intensity of light by visual inspection. The light should have a certain balance with the shadow to avoid too strong contrast.
speed
Whether using film or digital camera, black and white or color, the lower the sensitivity, the finer the imaging, and the more fully reflect the details of the object. But when using color film, we must consider the color temperature of the light, and pay attention to the white balance when using digital camera.
Using lower sensitivity and tripod to extend exposure time is better than using higher sensitivity and shorter exposure time.
Photometric determination
Accurate photometry is very important. The easiest way to directly measure the light of an object is to move the sidelight back and forth on the auxiliary object (but be careful not to cast your own shadow on it), and then expose it with the average of the brightest and darkest places. For dimly lit objects, such as black statues, the aperture should be raised one or two levels.
Carved glass products should be placed on translucent plastic plates, or on frosted glass with a white background on the back, and then polished from below. This can highlight the crystal lines of the object. If possible, use soft plastic cloth to hang on the wall, with the lower end under the carved glass to form a seamless traditional background.
Slow light in cloudy weather can produce excellent results for many small items. Put a table outdoors and put something on it to shoot. This kind of weather is also very suitable for taking pictures and photos outdoors. Exposure can be measured on a gray board with a reflectivity of 18%. Most items are adapted to a simple and simple background. Smooth walls, colored cardboard, sheets, velvet or other textiles can be used.
Jewelry should be photographed from above according to its color, under contrasting light or on a dark board.
Footwear photography skills
Method one. High-altitude selfie wave shoes.
I still remember that last year, the way to take selfies with wave shoes at high altitude was absolutely hot. Originally, I simply matched a pair of high-altitude beauty's wave shoes, and the photos I sent were very nice. As long as you sit at a certain height from the ground, you can shoot the visual feeling of looking down from the sky, but remember to pay attention to safety when shooting!
You don't have to sit very high to achieve a similar effect. As long as there is a certain distance from the ground, you can simulate the feeling of high altitude. Of course, a higher height is the best. However, it is recommended that the camera should be equipped with a wide-angle lens so that you can see the environment under your feet.
Method 2: First perspective
The so-called first body perspective is the perspective of the eyes. We are used to looking at shoes from head to toe, which is also the simplest way to take a selfie. At the same time, it can also show the collocation style of your lower body and make the picture richer.
This is one of the most commonly used ways to show shoes, and there is no skill at all. However, I remind you that it is best to straighten your feet when taking pictures, which can make your lower body look better, and at the same time look at the shoes.
Method 3: 45-degree side shot
This shooting method is commonly used in online shoe stores. You can lean on some inclined sections, and then let your feet lean on the inclined position to shoot. The feature is that the vision can focus on the radian of the sneakers with the inclination, so that the photos have a sense of contrast with the background.
Method 4: Jumping and flying in shoes.
It is the most popular way to take pictures of your beloved wave shoes when you jump, which can make your wave shoes show a full sense of movement. If you want to keep your shoes in the air, you should shoot them with your camera regularly. After you put them away, you can jump up and capture the movements after jumping up. Very cool!
Method five, the heel of the shoe is also enough.
Usually, when shooting wave shoes, everyone pays attention to the side and front, but the back of the shoes is a relatively rare angle, probably because the back of the shoes is not easy to identify, so few people do this. However, if you have a special edition of anniversary and a series of combined cycling on the back of your shoes, don't try it.
Food photography skills
Methods/steps
1, light
First of all, the light should not be too dim. Dim light will dim the food, and the brightness of the food will not be shown. Nowadays, in order to create a warm atmosphere for guests, most restaurants have orange lights, but they can take good photos as long as they are not very dark. Remember not to let the shadow of the mobile phone block the food when taking pictures.
Step 2 make good use of tableware
Taking food photos can't just be dry food, it will make the photos look too dull. With the help of tableware on the table, photos can be vivid and full of life. You can add some spoons, chopsticks and the like.
3. Enjoy the state
Taking pictures of food can be food or seasoning, but your food will give people a sense of separation. Dip some dip in the edge of your plate or food. The state of the food when you enjoy it will induce others' appetite.
Step 4 shoot horizontally
Many people like to shoot vertically when taking pictures. In fact, vertical photography is more suitable for shooting tall food, while horizontal photography can give people a wide feeling. Most of the food in the restaurant is placed horizontally. Choosing the horizontal shot can fully include the food in the picture and prevent other things unrelated to food from appearing in the picture.
5. Wait until the food is a little cooler.
We are not professional photographers, let alone professional photographic equipment. So wait until the heat of the food is slightly reduced before shooting, otherwise the picture will slowly fog and you will get very unclear photos.
6. Don't be too compact.
If you want to make food the focus, don't add photos of the restaurant facade. The most common food, as long as it is what you like, can make it feel tall. The environment should be clean, the picture should not be too compact, the light should be sufficient, and it should not be too dark.
7. Macro shooting
Pocket version of food is suitable for macro blur background, and now most smartphones have this function. Therefore, we should make full use of the functions of the mobile phone.
Shooting skills of silver ornaments
Skills 1
First, suppose the silver mine is straight ahead,
The first lamp is placed in the direction of 45 to the left, illuminating silver, which is the main light.
Put the second lamp near the camera, do not block the lens, do not cast any shadow on the silver and its background, and illuminate the silver from the front. This is the auxiliary light. Note that the intensity of the auxiliary light must be less than that of the main light. If the brightness of the lamp can't be adjusted, move the auxiliary light backward, and the distance to the silver is about twice that of the main light, that is, 1:4 light (the intensity of light decreases with the square of the distance).
The first three light areas are called background lights. As the name implies, the intensity of white paper and auxiliary light used to illuminate the background is the same, so that your silver will be separated from the mediocre background.
There is a three-dimensional sense. Finally, a great lighting work began (available or unavailable). Take a piece of cardboard above the auxiliary lamp, called a light shield, and move the board down until the shadow it casts is just behind the silver, so that the background of Mulcaster is half deep and half shallow, and the boundary depends on you. This gives people a sense of hierarchy. Generally, it is better to use the golden cup golden eagle as the flash. So can Opel.
Tip 2
It is well known that the texture of silver products is slightly worse than that of gold ornaments.
How to shoot it well has become a topic of concern to everyone.
The most important thing is to show his pure texture.
In other words, the main light source should fully reflect the details of silver jewelry. In fact, a lamp is almost enough. If possible, you can use the second lamp to adjust the contrast. Background It is recommended to use pure black or dark background to increase contrast. Finally, CPL should be used to eliminate the reflection of silver jewelry.
Photographing skills of Taobao ornaments
It's important to shoot jewelry. Under the premise that Taobao sellers don't have professional lighting equipment, try to use natural light.
1, shooting time
Small ornaments need soft light, and many people use photo studios, but small commodities such as ornaments only look good in natural light, and the shadows are not necessarily bad, so they look more natural. The studio really has no choice. From 9: 00 a.m. to 1 1 p.m. and from 3: 30 p.m. to 5: 30 p.m. in summer (it's best not to take pictures when the sun goes down, because the red light of the setting sun will cause color difference in the photos).
Step 2 shoot the background
You need to match the baby you need to photograph in the background. First of all, you need to know what kind of temperament your baby belongs to and choose the right background and color.
If you can't choose well, just use white or black. No matter what kind of jewelry matches these two colors, it will not be ugly.
Step 3 highlight the theme
Understand the theme of the whole jewelry, shooting is not necessarily a panoramic view, especially for sellers who don't pose for the baby. Every baby has a theme part, give a close-up
Avoid advertising suspicion and embed watermark. ...
4. Shooting angle
At first, I always photographed babies from one angle. In fact, every baby has his own angle, some from top to bottom, some from near to far, and some from the side. You can try the feeling of shooting from all angles more. Before shooting, you can observe the baby from all angles to see which visual effect is better.
5. Know your camera.
I think most people know that the camera shooting trinkets needs macro function. Light is the main factor, and secondly, the white balance function of the camera is also very important here. It needs constant adjustment when taking pictures. I don't know if you have noticed. When the baby part of the lens is dark, the background will be bright and sometimes exposed, while when the lens is aimed at the white part, the background will be dark, so it is necessary to manually adjust the white balance here. When the lens is aimed at the white part, it is necessary to increase the white balance so that the background will be brighter. On the contrary, the deeper the lens is aimed at, the lower the white balance is, so that the background color will not be exposed. Because the camera is different, so everyone should better understand their mobile phones and use the tools in their hands!
Water photography skills
1. Fuzzy floating objects
This is a reflection in a pond. The water without a trace of wind is very calm. Focus the reflection of trees and leaves with a large aperture, while petals or fallen leaves floating on the water are naturally in a virtual focus state. Pay attention to the choice of shooting angle, so that the floating objects appear white under the action of light. In the later period, only sharpening strengthened the color saturation.
2. Deformation reflection
Shooting such a reflection requires the following conditions: there are trees by the water, and the branches are deciduous in winter; There should be wind when shooting, and the size of the wind should be appropriate, blowing the water surface to form the reflection of the bent branches; There must be sunshine and the angle of sunshine should be appropriate, so that the photos taken will be bright; It is best to have a calm lake surface, and the water itself does not move. Meet the above conditions, and the shutter speed is 1/500 for quick shooting.
3. Reflective aperture
When there is a reflection of the sun on the water, look around a fallen leaf on the water and find a certain angle, and a beautiful light circle will appear around the fallen leaf.
Shooting skills of packaging box
The simplest and most common packaging material is paper packaging. Regardless of the content, according to the material, cartons are simply divided into non-reflective, foggy (semi-reflective) and bright (total reflection). In addition to paying attention to the reflection of surface materials, the most important thing is to create an overall three-dimensional sense, and finally consider the background color to be synthesized. In general, white background is used for printed matter. In addition, the carton is rectangular, and any angle not in front will form a perspective. It's just that the top cover of the carton package must be exposed, but the box should be kept as wide as usual, and ordinary lenses can't be used, otherwise it will produce perspective. It is most suitable for shooting boxes or cans that are not perspective but keep parallel. If the studio hasn't bought a PC lens, you can shoot with a telephoto lens in a far place, because the greater the perspective produced by the shooting distance, the farther the viewing distance can reduce the deformation of the perspective.
Lighting principle
Cartons will change greatly with the characteristics of packaging. For example, the color of the medicine carton is relatively light, and the surface will not be completely bright. Cosmetic cartons will be packed with shiny copper plates, but they are very different from cosmetics. For example, perfume will be more gorgeous at night, so look and shiny materials should be used. Outdoor sun protection, white or light color, bright surface design. General skin care products will be dominated by light colors. If the price is high, use a lot of hot gold or silver, plus bright treatment. English black tea, on the other hand, will be designed by alternating shades, but most of them are based on non-reflective base paper. Therefore, in order to avoid unnecessary reflection of various materials, it is either overhead shooting or placed on a black to white top.
Gradient paper to make the reflected light look natural or invisible.
Main lighting is based on the principle of single light source, and usually one lamp can handle it well. The main light with a slightly larger area can take care of both the information surface and the top cover. The overall exposure is mainly based on the information side. The so-called information side is the main picture that customers want consumers to see. This main information is usually the brightest or second brightest surface, and the top cover part is usually kept at the brightest or when the area is small, showing the second brightness. The surface adjacent to the left and right of the main message is the darkest, which is usually reflected by the reflector.
If you encounter bronzing or silver lettering, it will be more difficult. For the total reflection characteristics of gold lettering, you need to give a gradual reflection. In other words, the light itself needs to be graded, and it must be reflected on the golden characters, so that the golden characters can shine, which is both graded and recognizable.
Shooting skills of metal packaging box
Metal gift box is a kind of product packaging box, because it is a highly reflective product, so it is difficult to shoot. It is necessary to keep the metal packaging box clean in the early stage of shooting, pay attention to cleaning the ash tip on the surface of the metal packaging box, and wear gloves when touching the packaging box to prevent fingerprints from sticking to the metal packaging box, which can save a lot of unnecessary troubles in the later stage.
Metal packaging box should not only reflect the three-dimensional sense of the box itself, but also its texture is very important. If you shoot according to the ordinary product method, it is more difficult and you can't get the desired effect. There are two main points in shooting this kind of products. The first is to adopt proper enclosure, that is, to adopt closed lighting. The second is to use a suitable shooting table. For highly reflective products, if we use the usual shooting table, it is easy to reflect unnecessary elements to the upper surface of the shooting table, so we need to find a suitable shooting table. Generally, for highly reflective products, we use a three-dimensional column smaller than the product to support the product, and the size of the supporting body should be less than or equal to the bottom of the product.
The above-mentioned light distribution method is closed light distribution, that is to say, up, down, left and right, if directly illuminated by light, it will lose the meaning of enclosure, so it should be surrounded by soft glossy paper or butter paper bag products, leaving only the position of the phase lens, which can not only prevent the product from reflecting to other unnecessary elements, but also make the light have a gradual effect and make the metal packaging box feel stronger. It should be noted that the lights on the left and right sides must be inclined. Only in this way can we achieve a gradual effect. The principle of this method is as follows. The specific lighting position needs to be adjusted slowly by yourself. You can turn on a light to shoot first, and gradually understand the function and problems of each light before you can shoot a good film.